2. Investor Relations
“A strategic management responsibility that integrates
finance, communication, marketing and securities
law compliance to enable the most effective two-
way communication between a company, the
financial community, and other constituencies, which
ultimately contributes to a company’s securities
achieving fair valuation” (NIRI, 2003).
http://www.niri.org/FunctionalMenu/About.aspx
3. How Investors Search
2009 Journal of Economic Psychology
Balanced investors 10.8%
Online Investors 11.1%
Moderate investors 24.1%
Workplace investors 24.1%
Reluctant investors 30%
High-information strategy 22%
Moderate-information strategy 48%
Loibl, C., &Hira, T.K. (2009). Investor information search. Journal of
Low-information strategy 30% Economic Psychology, 30, 24-41. doi:10.1016/j.joep.2008.07.009
How are investors searching today?
4. Social Media
Top 3 social media platforms used for investor relations:
Majority aren’t using SM specifically for IR
Press releases, quarterly financials, annual reports, corporate
videos, industry news, media coverage and conferences
Tech Companies
http://q4websystems.com/
5. Donna Stein
Managing Partner, Donna Stein & Partners
Adjunct Professor, S.I. Newhouse School of Public Communications
“The companies doing it are the leading
technology companies because of their
business and the nature of the products
they make.”
6. Q4 Web Systems Findings
63% 44% 40% 29%
.COM BLOG
64% 88% 65% 18%
http://www.q4blog.com/
@q4websystems
7. Kerri Thurston
Director of Investor Relations, Garmin
“It’s an extremely challenging thing to try
and incorporate…It’s going to mostly
attract retail investors.”
http://www8.garmin.com/company/investors/
@GarminStock
9. Facebook
Greatest use in U.S.
and Canada for IR
Typically
information
included on
company
Facebook page
https://www.facebook.com/Cisco
10. SlideShare
Acquired by LinkedIn in May 2012
Corporate Social Responsibility, annual reports and general
meetings, corporate performance, merger and acquisition details
Incorporating StockTwits on SlideShare
Convergence of platforms http://www.q4blog.com
/
11. YouTube
Brian Gladden, CFO of
Dell, and Steve
Schuckenbrock discuss
quarter with Rob Williams,
VP of investor relations
http://www.youtube.com/watch?v=yGnWqVJ8h58
12. Tim Howard
CEO, IR Smartt Inc.
“Each company should keep [its
investors], nurture them and build upon
that network.”
“Public companies thought the way to
get word out was to use direct mail and
newsletter sources…now there’s a push
to do the same thing with social
media.” http://irsmartt.com/
@TMHoward
@IRSmartt
13. Google on Google+
Early earnings release
Google’s response:
Ability to control the flow of information specifically
aimed towards investors
https://plus.google.com/u/0/+GoogleInvestorRelations/posts
14. StockTwits
Investor Communications Solutions:
Around 200 companies currently using
Allows for custom compliance messages
API partnerships with Yahoo Finance, Reuters,
Bloomberg, Bing Finance, CNN Money
http://stocktwits.com/
@StockTwits
16. Sean McLaughlin
Director of Investor Relations Solutions for StockTwits
“People that are afraid of social
media have to realize that this is
the trend…We’ll be here when
you’re ready, but eventually you’ll
have to be ready.”
@chicagosean
17. Seeking Alpha
“Seeking Alpha is the premier website for
actionable stock market opinion and analysis,
and vibrant, intelligent finance discussion.”
250 articles daily
5,000 contributors
Free
1,500 public companies
Focuses on opinion and analysis
Primarily written by investors
http://seekingalpha.com/
19. Challenges and Changes
Challenges Changes?
Compliance and legal Generational
disclaimers
JOBS Act
Resources
Continuous increase in SM
Upkeep use
Investors listening more on What else?
SM than engaging
How is investor relations currently using SM and what are future trends? #IRSM
@NIRI_National is the largest professional IR association w/ over 3,300 members http://ow.ly/fB6oG #IRSM
Very interesting article from @IRmagazine on how investors currently use SM http://ow.ly/fB7rp #IRSM
Have you seen any of the brands you follow post financial results on various SM platforms? #IRSM #NewhouseSM6
“The companies doing it are the leading technology companies.” –Donna Stein #IRSM
@q4websystems provides online IR solutions. Check out their blog and whitepapers on IR and SM http://ow.ly/fB8fI #IRSM
“It’s an extremely challenging thing to try and incorporate" -Kerri Thurston on SM use for IR. Garmin's IR twitter is @GarminStock #IRSM
Here is another example of a separate IR Twitter account, @DellShares #IRSM Do you think it’s more or less effective to separate IR accounts from company SM accounts? #IRSM
Facebook linked to @CiscoSystems website http://ow.ly/fB95Q providing options on how to listen to financial results #IRSM
See how @LinkedIn uses @slideshare incorporating LinkedIn and StockTwits feed http://ow.ly/fB9PV #IRSM
“Each company should keep [its investors], nurture them and build upon that network.” - @TMHoward, CEO of @IRSmartt #IRSM
Google has its own IR page on Google+ http://ow.ly/fBaoy #IRSM
@StockTwits provides conversation surrounding stocks & also IR solutions http://ow.ly/fBaId #IRSM
“People that are afraid of social media have to realize that this is the trend” -@chicagosean #IRSM
#NewhouseSM6, go to http://ow.ly/fBaST we'll talk about how you can use Seeking Alpha without being a financial wiz #IRSM
Where do you see the future of investor relations and social media? #IRSM
Thanks to @TMHoward @chicagosean Donna Stein and Kerri Thurston for providing great insights to help with this #IRSM presentation
