Learn how your company's performance at SPIE Optics + Photonics 2013 stacks up against others in the industry. We've compiled results for lead generation, follow-up methods, and more.

1. Optics + Photonics 2013
Show Lead Survey Results

2. Q1: What type of business are you?
Respondents represent these market segments:
 Engineering services
 Imaging systems / products
 Lasers
 Capital equipment
 Electro-mechanical
 Optical components manufacturer
 Opto-mechanical
 Optical coating
 Aerospace / Space

3. Q2: How did you participate in O+P?
Respondents who exhibited used 10-ft booths & Tabletop displays. Several
didn’t exhibit, opting to walk the show and/or attend tech conferences only.
50.0%
0.0%0.0%
20.0%
30.0%
10-ft booth
20-ft booth
Island
Tabletop
I didn't exhibit

4. Q3: Total Lead Generation
How many total leads did your company generate this year?
Several respondents commented on less
foot traffic but the right audience: "We only
need one, and I think I just met him."
The average total leads per 10 foot booth
area = 27 [DSS=25, PW = 42]
30.0%
20.0%
40.0%
0.0%
10.0% <15
16-25
26-35
36-50
51-75

5. Q4: Number Of Qualified Leads
How many qualified (warm/hot) leads did your company generate this year?
On average, 1 in 2.5 total leads were qualified.
This compares favorably to DSS and PW, which
both had a 1 in 3 qualified to total leads average.
60.0%
40.0%
0.0%
<10
10-25
26-50

6. Q5: Year-to-Year Lead Change
How do this year’s leads compare with 2012?
Even though qualified leads to total leads was
better than DSS & PW, the majority of
respondents who exhibited in 2012 and 2013
experienced weaker and/or fewer leads this year.
0.0%
33.3%
0.0%
33.3%
0.0%
11.1%
11.1%
More leads
Better quality leads
Both more & better leads
Fewer leads
Weaker leads
Both fewer & weaker leads
NA--We didn't exhibit last year

7. Q6: Tracking Success
What metrics do you track for tradeshow success? (multiple
responses allowed):
Total leads & qualified leads are the most common metric
respondents measure tradeshow success. For those who do
not track leads, we suggest reading this related blog post to
learn lead follow-up best practices.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

8. Q7: Best Performing Show
What is your best performing show? (multiple responses allowed):
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Most respondents attend or exhibit at more than one show.
Respondents overwhelmingly consider Photonics West the
best show for lead generation.

9. Q8 & Q9: Tradeshow Planning & Follow-up
Q8
Q9
Tradeshow planning (multiple responses allowed):
Tradeshow follow-up (multiple responses allowed):
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Poor
Needs Work
Good
Excellent
Effectiveness
Consistency
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Poor
Needs Work
Good
Excellent
Effectiveness
Consistency

10. Q10: Follow-up Methods
What does follow-up look like in your company? Do you . . .
(multiple responses allowed):
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Connect w/ all
leads on
LinkedIn/social
media
Add to database
for email
newsletter/nurture
campaigns
Add to CRM (like
Salesforce)
Email Call 1x Call multiple times Send
card/literature

11. Download our Tradeshow Guide to Identify
Ways to Boost your Tradeshow ROI
http://www.launchsolutions.com/tradeshow-
marketing-guide