Intrapreneurs must manage the tension between the consistency needed for a company's scale and the change required for innovation. They are challenged with making the new a reality in a company designed for sameness. To do so, intrapreneurs respect the 90% of operations focused on efficiency while living in the 10% focused on change. They believe in servitude leadership and get to leverage a company's large assets to promote change without activating the organization's resistance to variation.