Session: Reinvent Your Meeting With Social Presented By: Eric Ly , CEO, Co-founder of LinkedIn, Presdo Date and Time: Wednesday, June 26, 2013 11:45am pcma.org/educon

1. ReinventYour Meeting
With Social
Eric Ly
Founder, Presdo

2. Learner Outcomes
• Understand how the Internet is forcing us to
reinvent the way we deliver face-to-face events
• Know what social media really is
• Recognize why combining “social” with face-to-
face will lead to a renaissance for the industry

3. Co-Founding
•Launched in 2003 – 10 years!
•225M members
•200 countries

4. Great Disruptions of the Internet

5. Big Data is data collected on user online activity
Estimated to be at 1.8 billion terabytes (IDC mid-2011)
Marketing becomes “data driven”

7. Key Ideas of Social Media

8. Sellers Can Now Access and Reach
Customers inVery EfficientWays

9. Face-to-face & “social”:
Is there a match?

10. Take a Step Back…
• Trade shows were created as
marketplaces to connect buyers
and sellers…
• ...not necessarily about selling
booths and lead retrieval
equipment, securing the right
destinations, or providing
entertaining speakers
• Face-to-face has been valuable...
but will it continue to be?

11. Face to face’s competition is…
“digital”
For example… web, email, SEO, SEM, social media, online
marketplaces, virtual events, and even more to come.

12. Your Customers Are AlreadyThere
Big brands
are already
there, and so
are the small
ones

13. Newspapers

14. Music

15. Movies
a.k.a. “digital movies are crushing DVDs as we speak”

16. “The ultimate goal of social media is to drive
people toward face-to-face interactions”
—Twitter user
Social media is a perfect complement for face-to-face

18. ROI Metrics for Event-Driven Social Media
• Attendance (pre-registrations and no-shows)
• Retention of audience year-over-year
• Participant satisfaction
• Brand recognition
• Revenue
In other words, social media is an approach whose results you can
measure using the metrics you already understand

19. Re-Imagined: Exhibitors & Sponsors
• Contextualized
promotion &
exposure
• Highly targeted
and relevant
connections/lea
ds
• More business

20. Re-Imagined:Attendees
• Reconnect
with existing
contacts
• Online
communities
• Matches
based on
shared
interests

21. Future of Face-to-Face
• Events become centerpieces that extend into
online communities and marketplaces, and
vice versa
• Social media is the layer that ties it all
together

22. Event-Oriented Social Networks
Event-oriented social networks where exhibitors, sponsors and attendees
connect based on similar interests to create valuable business opportunities

23. The challenge: will the events industry
contract, or will it expand and capture
greater opportunities?

24. Opportunity with event-oriented social media
• Revenues from expanded opportunities to
connect
• Greater relevance in the changing digital B2B
landscape

25. Next: Blending Social and Face to Face
•2:15-3:30pm this afternoon
•Meeting Rooms 201-207

26. Thank you
Eric Ly
Presdo Inc.
eric@presdo.com
650-469-3123