The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
GAVO Impact Through Tech jul12
1. Increase Your Impact
Through Technology
Josh Hoole
Circuit Rider Development Manager, Communities 2.0
2.
3. What we‟ll cover
1. Aims of Technology
2. Benefits of Great Tech
3. Better Online Comms
4. Some Simple Tech Tools
5. Top Tips for Tech
4. Your Organisation – Reality check
• What‟s your organisations‟ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
5. The Two Aims of Technology
• Do things better
• Do better things
6. Benefits of Technology?
• No cost / low cost • Wider audience
• Fast • More targeted
• Saves time audience
• Access anywhere,
anytime
8. Better Online Comms - Why?
1. Your website is 1 in 613m
2. Communicate efficiently
3. Reach more people
4. Drive relevant traffic to your site
5. Increase numbers of
members/followers/enquiries/sales
9. One Simple
Aim
Mobilise the right people
to take the right action
at the right time
10. Better Online Comms - How?
1.
Plan Your
5 Things Your Strategy Needs
Aligned to your business plan
2.
3.
4.
Strategy
Knowledge of your audience
Clear goals and measurements
Great stories & lightweight media
5. Integration
11. Better Online Comms - How?
5 Things Your Strategy Needs
1. Aligned to your business plan
2. Knowledge of your audience
3.
4.
Plan Your
Clear goals and measurements
Great stories & lightweight media
5. IntegrationStrategy
13. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals Metric Measurement
and a Measurement
Grow Supporters List # Newsletter subs,
• Create a Metrics RSS Subscribers
spreadsheet
Increase Blog Average #
• Gather, analyse, act comments comments/posts
– perpetual loop Visitors to stay longer Stick rate, average
on site time on site
Increase action # petition signatures
14. Measure, Measure, Measure
Meaningful Metrics
• Google Analytics - what happens on your site
• Key traffic referrers?
• Big influencers on social media?
• Give them some love
• Bring them closer in
• Facebook Insights
• TweetReach
18. Top Tech Tools – Collaborate
Sharing Stuff / Remote Access
• Small Cost 2GB Cost 50GB
office
server set DropBox Free £79 p.a.
up Small £800 + set
£800 + set up
Business up and on
and on costs
Server costs
19. Top Tech Tools – Events
• Eventbrite - Event
management tool to
manage, promote & sell
your events
20. Top Tech Tools – Comms
Communicate Externally
• Twitter - Short, targeted
& regular messages to
followers
• Facebook - Multimedia
information to
supporters
21. Top Tech Tools – Events & Comms
Communicate with members / clients / donors
Cost for
Cost for 10 Cost for
10,000
users updates
• Promoting users
your new Twitter &
Free Free Free
campaign FB
/ event £1 + Design
£300+
Design time,
time, printing £1 - £300
Printing printing lead
lead time, for other
Flyers time,
postage, costs
postage,
envelopes
envelopes
22. PATCH
1. Improved online marketing &
improved website = increased
donations
2. Facebook & website to highlight
items they are “desperate for” =
more relevant donations
3. No more need for a newsletter =
reduced costs & more time
4. General „backroom‟ tech support
= increased efficiency
23. So, Top 10 Tips
1. Align SocMed strategy 6. Unify your look & feel
to Business Plan 7. Track and target
2. Know your audience referrers
3. Set Goals and 8. Measure your impact
Measurement Metrics 9. Gather, analyse, act
4. Source stories & 10. Adapt and be flexible
lightweight media
5. Integrate your efforts