Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is available in our channel here]. But let's admit this: flexible electronics is not an emerging market -- it's an enabling technology.  The market includes supply-chain logistics, medical devices, photovoltaics, lighting, structural health monitoring, consumer packaged goods, toys and games, etc. Each of these has different technical demands, distribution and support requirements, and adoption challenges. So how do companies and organizations that have such enabling or emerging technologies, competencies, and/or customers identify and address their potential markets? Especially when balancing the need to choose the right markets to focus on, while remaining flexible (no pun intended!) enough to change as market conditions dictate? While PARC has had a legacy of creating foundational research and evolving its competencies in this arena, we are now focused on "building an ecosystem" for flexible and printed electronics. In short, we're implementing -- not just describing -- how to fulfill the promise of the vision outlined last year. Because simply having expertise and demonstrating feasibility alone do NOT a commercial reality make. We have to work together to "seize the white spaces" between technology opportunity, business opportunity, and market reality. And the dialogue between those that understand what's needed -- and those that understand what's possible -- will enable new opportunities neither of us could have come up with alone.

1. Building a delivery-oriented ecosystem Jennifer ErnstDirector, Business Development

2. The Business of Breakthroughs40 Years of Pioneering Technological Change TALENT 250+ scientists, engineers, business staff TRACK RECORD 30+ businesses; created/transformed numerous markets PARTNERSHIP FOCUS Co-development agreements around the globe PORTFOLIO 2,100+ patents; now averaging 100 per year RESEARCH LEADER IN PRINTED ELECTRONICS Sensors, logic, memory, active matrix backplanes

3. One year ago…Flextech 2010 PARC | 3 Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC

4. One year ago…Flextech 2010 PARC | 4 Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC

5. One year ago…Flextech 2010 PARC | 5 Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC

6. 2010 at PARC: A busy year PARC | 6

7. PARC | 7

8. Thinfilm – PARC to Produce Addressable EPC Memories PARC | 8

10. Memoryproducts ThinfilmMemoryTM 20 bit Non-Volatile Rewritable Memory (NVRAM) One pad connects to one ’bit’ 20 bits represent a table with over 1M entries Available now ThinfilmMemory Controller TM Application-specific integrated circuit (ASIC) to address Thinfilm Memory Engineering samples produced in October PARC | 10

11. PARC | 11

12. Tackling the research-to-manufacturing gap Established excellence in printed electronics manufacturing Flexible substrates Sheet based and roll-to-roll Product development Enabling customers to realize the benefits of PE Platform of capabilities Variety of print processes Materials knowledge Integration of technologies Helping customers get their products to market Speed and quality PARC | 12

15. Process

16. EquipmentQuality System PARC | 13

18. Product concept

19. Product concept

21. Process

22. Equipment

23. Materials

24. Process

25. EquipmentPARC | 14

27. Product concept

28. Product concept

30. Process

31. Equipment

32. Materials

33. Process

34. Equipment

35. Materials

36. Process

37. EquipmentPARC | 15

38. Temperature sensor project Driven by customer demands Key attributes required Sufficient sensitivity for medical devices ~ 0.1 deg C in body temperature range Adequate range for e.g. package tracking - up to 70 deg C Adequate storage and operational life Screen printable Flexible + no delamination/cracking PARC | 16

40. Close to the medical device spec., exceeds package monitoring requirement

41. More work being done on encapsulationPARC | 17

42. Source: Flextech 2011, Chris Hartshorn, Lux Research, Sorting Hype from Reality…

43. Building an ecosystem Simpatico needed -- both business and technical Partners willing and able to step outside the norm Clarity about your bets and your partners’ Play with people that know the end user PARC | 19

44. Research to market fundamentals:The moment of transformation PARC | 20

45. PARC | 21 Many things we could do One thing we will do

46. Building an ecosystem Simpatico needed -- both business and technical Partners willing and able to step outside the norm Clarity about your bets and your partners’ Play with people that know the end user Be open to improvisation PARC | 22