Read this blog here: http://www.o2-v2.com/en/blog/social-media-strategy-slideshare-the-secret-you-need-to-know-about SlideShare should be an important part of your social media strategy. It calls itself the, "Leading professional content sharing community." If you're not familiar with SlideShare, it's a very versatile social network that gives you plenty of opportunities to market your company world-wide. It is a library of slide shows, presentations, and PDF documents that can be about anything, but usually have a business-related theme. A lot of people use SlideShare to find business-related information, and so by creating content that can be shared here, you will be taking advantage of this 'sleeping giant.' (Tweet this) Learn more about sharing content on SlideShare, and how it can help you get better business results here. Get started on writing an amazing business blog in English which can attract more overseas leads and sales by downloading our FREE E-Book here: http://www.o2-v2.com/better-business-blogging-for-chinese-companies-masterclass-ebook Follow us on Pinterest here: http://www.pinterest.com/Oxygen_2Point0/ See more blogs on social media marketing, blogging, and business in China here: http://www.o2-v2.com/en/blog

1. o2-v2.com http://www.o2-v2.com/en/blog/social-media-strategy-slideshare-the-secret-you-need-to-know-about
Social Media Strategy: SlideShare, The 'Secret' You Need To
Know About
SlideShare should be an important part of your social media strategy. It calls itself the, "Leading professional content
sharing community."
If you're not familiar with SlideShare, it's a very versatile social network that gives you plenty of opportunities to
market your company world-wide. It is a library of slide shows, presentations, and PDF documents that can be about
anything, but usually have a business-related theme.
A lot of people use SlideShare to find business-related information, and so by creating content that can be shared
here, you will be taking advantage of this 'sleeping giant.' (Tweet this)
Learn more about sharing content on SlideShare, and how it can help you get better business results below:
Learn More About Why Your Potential Customers Are On SlideShare Here...
You want more customers, and the way to attract them is by sharing information about how you, your company, or its
products and services solve their problems, or benefit their lives.
Once you have created this great information, whether that be through writing excellent English blogs about your
business, slide shows, videos, articles, or any other kind of useful content, you need to be sharing it where your
potential customers will be able to find, and read, it.
I've discussed great places that Western customers often find information before in this blog, however, here we're
going to look at why you need to consider sharing content on SlideShare as part of your social media strategy too!

4. Want to get your content seen? You need to be sharing it where the people are looking for it! With 60 Million
visits per month, SlideShare could be a great source of traffic for your site! (Tweet this here)
SlideShare has 5 times more traffic from business owners than other sites!
It's a great channel for sharing your content, because 82% of B2B companies engage in content marketing.
Don't be left behind.

5. SlideShare presentations could be a PPT, a PDF version of your blog, or slides made from image creation
software, like Canva.
As such, SlideShare is a brilliant channel for you to get more from your older, most popular, blogs! You need to
convert them into PDFs, or slide shows, and upload them along with their title, description, and relevant tags, they
will be opened up to a huge new audience!
More people reading your blogs will lead to more site visits, leads, and then sales!
Your Turn...
Are you already sharing content on SlideShare as a part of your social media strategy? Do you make slide shows, or
create PDFs? Will you now start doing this? Let us know in the comments.
Want to learn how to recycle your content, such as blogs, into many other forms of great content that will attract even
more customers?
Read our 2 part blog below which includes tips on converting blogs into SlideShare presentations, making videos,
recording podcasts, and many more methods to find even more leads:
You need content to share on SlideShare, and a great starting point would be to create an excellent company blog in
English!
Click here, or below, and you'll download your FREE copy of our exciting E-book: "Better Business Blogging For
Chinese Companies Masterclass," where you'll learn:
How to set up a company blog
Why writing blogs in English will get your more customers
How to make your blogs 'sell' for you and get you more sales

6. And much, much more
Posted by Adrian Leighton on Mon 06 Oct, 2014
Adrian has been in China for 7 years! He is experienced in all things social media, blogging, and SEO.
When not working he enjoys weight-training, reading, watching TV shows with his wife, and baking!
Find me on:
LinkedIn
Topics: Lead Generation • Content Marketing