1. INFLUENCING &
INVESTMENT
MECIS ECONOMIC JUSTICE COMMUNITY 0F PRACTICE
LEARNING WORKSHOP
GAZA TEAM MARCH 17-20, 2014

2. Page 2
• 365 sq. Km
• 1,7 million inhabitants
• 80% aid dependents in 2013.
• 38% unemployment in 2013.
_______________________
• Israeli Occupation 1967.
• Hamas Taking over 2006.
• Israeli Blockade since 2007
• Tunnels Economy since
2007.
• Sea & land Access
Restricted Area (ARA).
• Escalations ...2008 & 2012

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Main problems and the underlying cause (s) of these problems.
Weaknesses of the
dairy, agriculture
and ICT market
systems for small-
scale producers
and women.
Cross cutting:
Support: Labour and
management skills, Lack of
information
Blockade: Limited access
and movement of goods and
people
Supply:
Weak quality of products
and services,
Marketing:
Lack of marketing
Delivery capacity ,
Limited local market size,
Customer behaviour,
Market demand,
Lack of export culture.
Enabling business
environment:
Weak quality and standards
of products and services,
Quality of regulation.

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SECTION II: WHAT DID YOU DO? CONT’D
Consumer
Farmers &
livestock
owners
Small-scale
processors
Gazan
youth
Sector-
representat
ives
Decision
makers

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BUY LOCAL CAMPAIGN IN GAZA
Goal: To raise awareness among the value
chain market players including public
consumers regarding the benefits to the
local economy when buying local products
and in particular dairy and fresh vegetable
products.
SO 1: The campaign will
target audience of at least
50,000 consumers in the
Gaza Strip.
SO 2 : Evidence a change
in the perceptions and
buying habits towards the
purchase of locally
produced products for at
least 5,000 local consumers
in the Gaza Strip.

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SECTION VI: LEARNING AND
RECOMMENDATIONS
• How could you change what you are doing in future?
• Such a developmental project should be more resourced.
• Targeting realistic policy issues will ease achieving preferable
changes at local, regional and international level.
• Resourcing MEAL, Advocacy and gender ensures keeping
project intervention on track and ease the realization of the
theory of change.
• Significant mainstreaming for gender and aiming high for
women.

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SECTION VI: LEARNING AND
RECOMMENDATIONS CONT’D
• With the benefit of hindsight, what should you have done
differently?
• More involvement for projects’ partners in planning and MEAL
activities.
• Advocacy activities should be lead by a comprehensive
strategy clarifying: policy issues, tactics and targets.
• Early design for the exit strategy.
• Regular review for what we are doing, learning and prompt
reactions.
•

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SECTION VI: LEARNING AND
RECOMMENDATIONS CONT’D
• What advice would you give to someone facing a similar
situation?
• Within the early start of the project to dedicate significant
duration as inception phase in order to ensure participatory
and comprehensive planning for: Delivery, Gender, MEAL,
Advocacy and Partnership.