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The “Wear It!” Campaign:  Shaping the Future of Safer Boating Rachel Burkholder, Communications Director National Safe Boating Council IBWSS – March 7, 2011
USCG Accident Statistics - 2009 In 2009, the number of boating accidents decreased (-59) from 2008. The number of deaths (+27), drownings (+33), injuries (+27), and property damage increased from 2008.
USCG Accident Statistics - 2009 Over 75% of all fatal boating accident victims drowned in 2009. Of those who drowned,  84% were not wearing a life jacket. 70% of those who drowned were on boats less than 21 feet in length.
USCG Strategic Plan  (2012 – 2016) ,[object Object],[object Object]
National Campaign: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
National Campaign: PSAs
National Campaign: PSAs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be A Survivor: Wear It! ,[object Object],[object Object],[object Object],[object Object]
“ Wear It!” Targeted Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NSBW and “Ready, Set, Inflate!” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Fish with a Pro” Contest ,[object Object],[object Object],[object Object],[object Object]
Campaign Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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"Wear It!" 2011 IBWSS Presentation

  • 1. The “Wear It!” Campaign: Shaping the Future of Safer Boating Rachel Burkholder, Communications Director National Safe Boating Council IBWSS – March 7, 2011
  • 2. USCG Accident Statistics - 2009 In 2009, the number of boating accidents decreased (-59) from 2008. The number of deaths (+27), drownings (+33), injuries (+27), and property damage increased from 2008.
  • 3. USCG Accident Statistics - 2009 Over 75% of all fatal boating accident victims drowned in 2009. Of those who drowned, 84% were not wearing a life jacket. 70% of those who drowned were on boats less than 21 feet in length.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.