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From flirt to innovation


Andreas Kornherr & Gerhard Drexler

Research & Development
Mondi Uncoated Fine Paper
Agenda

 Introduction to Mondi

 Terms and Definitions

 Flirting

 Networks

 Case studies

 Discussion
Mondi Group


Mondi is an international paper and
packaging    Group,    with    production
operations across 28 countries and about
23,400 employees.

Its key operations and interests are in
central Europe, Russia and South Africa.

The Group is involved in the manufacture
of packaging paper, converted packaging
products and uncoated fine paper.
Open Innovation


technologies,                Front End                   Ideas from external
trends, markets                                          sources, R&D
                                                         partner, suppliers,
                                                         literature,
                                                         conferences, etc.)
                            Development
external licenses &
know-how                                        patents & licenses
      external products


                               Market




                  existing market        new market
Modes of cooperation


                                vertical

                                  external
                                collaboration
                                 (supplier)
  horizontal




                 external          internal          external
               collaboration    collaboration      collaboration
               (universities)     (project)     (other companies)


                                   external
                                collaboration
                                 (customer)
Formation of collaborations
e.g. university – industry

                               high                            adaptability                            low




                                                                                                              high
                  high




                                                              University-industry research projects
                                       University research        and collaborations, research
                                      funded by contracts     consortia, joint ventures (with public
                                                                or mixed public-private funding)
                                         from industry,




                                                                                                              uncertainty
                  complexity




                                      academic consulting

high knowledge
appropriability                                                                  University research
                                        Research performed
                                         within the firm with                      without industry
                                       marginal or no university                involvement, publicly
                                            involvement                                funded




                                                                                                              low
                  Low




                               high                            exclusivness                             low
                                                                         Source: Rossi 2010 (mod.)
Hunter–gatherer cooperation




                        Source: Joseph Henrich, Nature 481, p. 449-450, 2012
Finding a Partner


 Dream:             Aim:
Guide to Flirting

A flirt is a (erotically) motivated approach between two persons
establishing a cursory contact without obligation.

 “Flirting is a basic instinct, part of
 human nature. This is not surprising: if
 we did not initiate contact and express
 interest in members of the opposite
 sex, we would not progress to
 reproduction, and the human species
 would become extinct.”
  Kate Fox
  Social Issues Research Centre
Personal attitude for succesfull flirting




               high



 Degree of
Connectivity

                                                       community

           small                                           Degree of
                                Mar                         Sharing
                                kt                personal
                      low                 high
                        Degree of Interactivity
                                                            Source: Peter Gloor / MIT / 2006
From flirting to formal collaboration
From weak to strong networks
Identification of possible partners
(congresses, literature, patents, internet,…)

Adjustments with roadmap
Clarification of additional competencies


Formation of weak bonds
(weak = meetings 1-2 times a year)

intensification of bonds
(strong = meetings several times a year, workshops)


Concrete project definition
Budgets and contracts
Public funding(s)
External technology user
Combination, subsitution of partners
Type of collaborations between
industry & universities
Where do „weak“ relationships begin?

                       uncertainty
Early    and    longterm
relationships    between
internal and external
researchers      can    -
depending on diversity               What is
and specifity - lead to              possible?
new perspectives and
ideas for the company.
                              5–10 J             Can we make it?
„Weak“ relationships are                         Do we want to?
characterized by a high                                              Implementation
number       but     low
frequency of contacts to                          3–5 J
other persons.                                                          1–2 J


                                                                          ressources

                                                              Groenveld, 1997 (mod.)
Case study I - network of employees
Case study II – humidity indicators (smart
colours)
Case study II – humidity indicators
Case study II – Network details
3 Projects
Summary

 Open Innovation is based on external collaboration

 Different modes of collaboration

 Networks form the basis of collaboration

 The flirt – from weak to strong networks

 Case studies relate networks to innovation

 2 – mode networks
Building Relationships
9 Innovation Events (2008-2010)




                                  204 companies
                                  9 events
                                  2-mode network
                                  Degree centrality
Looking forward to questions, comments, inputs …
                          Andreas Kornherr                                                                                Gerhard Drexler
    Andreas.Kornherr@mondigroup.com                                                                 Gerhard.Drexler@mondigroup.com
                  Tel .+43 7475 500 - 5143                                                                     Tel.: +43 7475 500 - 5130



FORWARD - LOOKING STATEMENTS

It should be noted that certain statements herein which are not historical facts, including, without limitation those regarding expectations of market growth and developments;
expectations of growth and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, “may” or similar expressions, are forward-looking statements.
Since these statements are based on current knowledge, plans, estimates and projections, they involve risks and uncertainties which may cause actual results to materially differ from
those expressed in such forward-looking statements. Various factors could cause actual future results, performance or events to differ materially from those described in these
statements. Such factors include in particular but without any limitation: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies
therein, continued success of product development plans and targets, changes in the degree of protection created by Group’s patents and other intellectual property rights, the
availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for the
Group’s products and raw materials and the pricing pressures thereto, financial condition of the customers, suppliers and the competitors of the Group, potential introduction of
competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in the Group’s principal geographical markets or
fluctuations of exchange rates and interest rates.

Mondi does not

a) assume any warranty or liability as to accuracy or completeness of the information provided herein
b) undertake to review or confirm analysts’ expectations or estimates or to update any forward-looking statements to reflect events that occur or circumstances that arise after the date
of making any forward-looking statements.

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OBC | From flirt to innovation How to establish network ties between science and industry

  • 1. From flirt to innovation Andreas Kornherr & Gerhard Drexler Research & Development Mondi Uncoated Fine Paper
  • 2. Agenda Introduction to Mondi Terms and Definitions Flirting Networks Case studies Discussion
  • 3. Mondi Group Mondi is an international paper and packaging Group, with production operations across 28 countries and about 23,400 employees. Its key operations and interests are in central Europe, Russia and South Africa. The Group is involved in the manufacture of packaging paper, converted packaging products and uncoated fine paper.
  • 4. Open Innovation technologies, Front End Ideas from external trends, markets sources, R&D partner, suppliers, literature, conferences, etc.) Development external licenses & know-how patents & licenses external products Market existing market new market
  • 5. Modes of cooperation vertical external collaboration (supplier) horizontal external internal external collaboration collaboration collaboration (universities) (project) (other companies) external collaboration (customer)
  • 6. Formation of collaborations e.g. university – industry high adaptability low high high University-industry research projects University research and collaborations, research funded by contracts consortia, joint ventures (with public or mixed public-private funding) from industry, uncertainty complexity academic consulting high knowledge appropriability University research Research performed within the firm with without industry marginal or no university involvement, publicly involvement funded low Low high exclusivness low Source: Rossi 2010 (mod.)
  • 7. Hunter–gatherer cooperation Source: Joseph Henrich, Nature 481, p. 449-450, 2012
  • 8. Finding a Partner Dream: Aim:
  • 9. Guide to Flirting A flirt is a (erotically) motivated approach between two persons establishing a cursory contact without obligation. “Flirting is a basic instinct, part of human nature. This is not surprising: if we did not initiate contact and express interest in members of the opposite sex, we would not progress to reproduction, and the human species would become extinct.” Kate Fox Social Issues Research Centre
  • 10. Personal attitude for succesfull flirting high Degree of Connectivity community small Degree of Mar Sharing kt personal low high Degree of Interactivity Source: Peter Gloor / MIT / 2006
  • 11. From flirting to formal collaboration
  • 12. From weak to strong networks Identification of possible partners (congresses, literature, patents, internet,…) Adjustments with roadmap Clarification of additional competencies Formation of weak bonds (weak = meetings 1-2 times a year) intensification of bonds (strong = meetings several times a year, workshops) Concrete project definition Budgets and contracts Public funding(s) External technology user Combination, subsitution of partners
  • 13. Type of collaborations between industry & universities
  • 14. Where do „weak“ relationships begin? uncertainty Early and longterm relationships between internal and external researchers can - depending on diversity What is and specifity - lead to possible? new perspectives and ideas for the company. 5–10 J Can we make it? „Weak“ relationships are Do we want to? characterized by a high Implementation number but low frequency of contacts to 3–5 J other persons. 1–2 J ressources Groenveld, 1997 (mod.)
  • 15. Case study I - network of employees
  • 16. Case study II – humidity indicators (smart colours)
  • 17. Case study II – humidity indicators
  • 18. Case study II – Network details
  • 20. Summary Open Innovation is based on external collaboration Different modes of collaboration Networks form the basis of collaboration The flirt – from weak to strong networks Case studies relate networks to innovation 2 – mode networks
  • 21. Building Relationships 9 Innovation Events (2008-2010) 204 companies 9 events 2-mode network Degree centrality
  • 22. Looking forward to questions, comments, inputs … Andreas Kornherr Gerhard Drexler Andreas.Kornherr@mondigroup.com Gerhard.Drexler@mondigroup.com Tel .+43 7475 500 - 5143 Tel.: +43 7475 500 - 5130 FORWARD - LOOKING STATEMENTS It should be noted that certain statements herein which are not historical facts, including, without limitation those regarding expectations of market growth and developments; expectations of growth and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, “may” or similar expressions, are forward-looking statements. Since these statements are based on current knowledge, plans, estimates and projections, they involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. Such factors include in particular but without any limitation: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies therein, continued success of product development plans and targets, changes in the degree of protection created by Group’s patents and other intellectual property rights, the availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for the Group’s products and raw materials and the pricing pressures thereto, financial condition of the customers, suppliers and the competitors of the Group, potential introduction of competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in the Group’s principal geographical markets or fluctuations of exchange rates and interest rates. Mondi does not a) assume any warranty or liability as to accuracy or completeness of the information provided herein b) undertake to review or confirm analysts’ expectations or estimates or to update any forward-looking statements to reflect events that occur or circumstances that arise after the date of making any forward-looking statements.