Presentación de Antonin Léonard (co-fundador de OuiShare) en la jornada sobre Consumo Colaborativo en ESADE Alumni Marketing Club

1. Antonin Léonard
antonin@ouishare.net
@antoleonard
@ouishare
Welcome to the collaborative economy

2. The age of access (2001)
"The role of the property is undergoing a
radical transformation”
“Our social status now depends more on
access than on property"

3. Peak Stuff

4. The collaborative economy
Peer-to-peer marketplaces, ridesharing, coworking, crowdfunding,
p2p lending, peer production, open hardware, do it yourself, …
The collaborative economy is
a new paradigm
in which internet-enabled collaboration
transforms the way we produce
and distribute goods and knowledge, as well as services, through
new value creation mechanisms
based on
peer-to-peer transactions and
communities.

5. The movement makes the headlines. Ex: Ridesharing

6. Collaborative Consumption: a HUGE market
Some figures

7. VC Investment

8. 3 main stectors
§ The Airbnb economy / P2P accomodation
§ Ridesharing
§ P2P sharing

9. Airbnb.com

10. Airbnb.com

11. Airbnb.com

12. BlaBlaCar, most active ridesharing community

13. Voiturelib, European leader of P2P carsharing

14. Traditionnal businesses & Collaborative Consumption

15. The Hotel Industry

16. The Car Market Sector

17. Ridesharing: Daimler & Carpooling.com
10/2/12

18. Decathlon with Trocathlon

19. Collaborative Consumption = Fantastic Opportunities

20. Opportunities for innovative startups

21. Opportunities to build communities of customers

22. Antonin
Léonard
antonin@ouishare.net
@antoleonard
@ouishare
Gracias !