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Present and Future  Mobile Gaming Oscar Wang
Outline
Outline
3 factors for mobile Internet boom From “Top 10 Mobile Internet Trend”, Mary Meeker KPCB 3G Penetration: US 47%; Japan 95%; Korea 79% Mobile devices overpass PCs in 2011 Increasing 3G penetration rate 190M Android  and 250M iOS activated Devices Huge selection of applications Mobile Internet Boom!
Mobile  g aming industry overview ,[object Object],[object Object],US/EU ,[object Object],[object Object],Japan ,[object Object],[object Object],[object Object],[object Object],China
Investment and M&A are accelerating ,[object Object],[object Object],Company Business Capital Raised ($  MM ) Investors Playdom  Mobile game 763 Disney Ngmoco Mobile game 403 DeNA OnLive Clouding game 60 BT Rovio Mobile game 42 Accel Partners Booyah LBS social game 20 Accel Partners, KPCB TinyCo Mobile game 18 Andreessen Horowitz Flurry  Mobile analytics Distribution 15 Union Square Venture, DFJ, First round capital Glu Mobile Mobile game 13 NEA Digital Chocolate Social game 13 Sequoia, KPCB Pocket Gems Mobile game 5 Sequoia Heyzap Social game platform 3 USV
Outline
Closed iOS ecosystem
Open Android ecosystem: Now  Wild West but law and order will be enforced
Differences among Android App Stores
How to monetize
Outline
What MATTERs for a hit game App store
Outline
Category and major players
A glimpse of  US teams Storm8/TeamLava Glu Foundation Mar. 2009 2001 Introduction ,[object Object],[object Object],Hit Games ,[object Object],[object Object],[object Object],Capital ,[object Object],[object Object],$13M in private placement from investors: Greenway Capital, Cypress Capital, New Enterprise Associates and etc Data ,[object Object],[object Object],[object Object],[object Object]
A glimpse of Japanese teams
A glimpse of Chinese teams and games ,[object Object],[object Object],[object Object],[object Object],[object Object]
Middleware Products
3D Engine Products Unity Unreal Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cons ,[object Object],[object Object],[object Object],[object Object],[object Object]
HTML 5 Framework
PhoneGap – an HTML 5 Framework
Marketing/Distribution teams
Outline
Future of Mobile Gaming
Trend and investment opportunities ,[object Object]
[object Object],[object Object],[object Object],[object Object]

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Present and future_of_mobile_gaming_industry