Los juegos serios o Serious Games son catalizadores, contenedores de un conocimiento que liberan en la dosis correcta, en el momento adecuado. Muchos de los desarrollos TIC que realizamos hoy en día, además de diversas campañas de “nuevo marketing” basadas en preceptos de “Gamification”, orbitan alrededor de los 4 ejes de la creación de una buena experiencia memorable: la definición del criterio estético, la creación de un buen conjunto de reglas percibidas como justas por parte del usuario/a, una buena y densa historia que contar así como la tecnología más adecuada. Tenemos que equilibrar retos, decisiones con significado, dosis de suerte y destreza, un buén empleo de la cabeza sin olvidar las manos, cooperación y competición así como pequeños castigos y constantes premios. Siempre dirigidos a “innovar desde la creatividad” buscando la más memorable de las experiencias finales.

1. After typing
“Multimedia”
in Google

2.  Graduated as an Electronics Engineer in 1998 at La Salle School
of Engineering, Ramon Llull University
 PhD in the "Intelligent Systems and Distributed parallel
environments" program at the same university (2004)
• Doctoral Dissertation: "General Dynamic Surface Reconstruction:
Application to the 3D Segmentation of the Left Ventricle“
 Teaching Computer Graphics, Algebra and VR
 Directing the Multimedia Engineering Degree and the Multimedia
Creation, Design & Engineering Master Program
 International Stages:
• IMSC (Integrated Media Systems Center) at the University of
Southern California (USC, Los Angeles, California, USA, 1998) with Dr.
Ulrich Neumann
• VIS Lab at The Henry Samueli School of Engineering (University of
California at Irvine – UCI, 2005) with Dr. Falko Kuester
• ETC (Entertainment Technology Center) at Carnegie Mellon
University (Pittsburgh, PA, 2008-2009) with Dr. Don Marinelli

3. A los 11 años…
A los 30 años…
 Buenoooo…

4. A VR
Simulator
Within
Medicine
(from SPECT
to a 3D interactive
model)

5. LET ME
SHARE
A
THOUGHT

6. Courtesy of Phil Toledano

7. EGB+ESO+BACHILLER = 10500h
PLAY  2.13h/day  >10000h

9. -Extremely Optimistic
-Ready for the “Social Fabric”
-Loving to produce!
-Epic Meaning
http://superbetterlabs.com/

10. LET ME
TELL
YOU A
STORY

12. Randy Pausch’s Last Lecture: Achieving Your Childhood Dreams
Don Marinelli’s The Comet and the Tornado

13. Right Brain + Left Brain at the ETC

15. Quiero vivir una
Experiencia Memorable
(No Miserable),
empleando “mis
manos”…

22. ¿Cómo evitar que la gente
se marche de tu stand?

24. http://www.thefuntheory.com/piano-staircase
http://www.thefuntheory.com/bottle-bank-arcade-machine

27. IEEE TRANSACTIONS ON MULTIMEDIA, VOL. 6, NO. 6, DECEMBER 2004

28. A serious game is a term used to refer
to a software or hardware application
developed with game technology and
game design principles for a primary
purpose other than pure
entertainment

31. Crayon 3D
Gesture
Fish Tank VR Finger Tracking Physics Engine
Recognition
Fish tank VR
Gesture recognition
IR tracking
Physics engine
Python interface to Wiiuse
http://www.panda3d.org/

39. https://www.cure4kids.org

41. Gamification is the
concept of applying
game-design thinking
to non-game
applications to make
them more fun and
engaging
The Gamification Blog

42. http://www.adidas.com/es/micoach/

48. €

49. HQ Sketching
Learning = Doing

52. Pokemon vs. The Table of the Elements

53.  Explore
 Be within a social experience
 Collect “things”
 Perceive some kind of physical
sensation
 Solve puzzles
 Improve our “virtual” income
 Compete
GO TO gamedesignconcepts.wordpress.com

57.  Re-design well-known games
 Build simulators where 10 concepts need
to be learned while having fun
 Understand the real uses of Algebra by
learning on how to produce shadows for
games
 Apply Agile Management techniques and
Image/sound Processing algorithms
within a gaming framework
…

65.  Info. confusa
+ conflictiva +
incongruente

66. There are…
“Magic Moments” and “Tragic Moments”

68. Anna Aguilar
Adso Fernández
Marc Rodríguez
Dani Arguedas
Adela Gutierrez

70. Anna Aguilar 2011

71. Anna Aguilar 2011

74. Pau Moreno
Joao Caldas
Adela Gutierrez
Tolo Rosselló
Edu Bosch

75. Joao Caldas 2011

76. Joao Caldas
2011

77. I-Shadows

78. What is a puzzle?
Why is it fun?
What can we
use it for?

81. What is GamePlay?

82.  A toy is an object you play with.
 A good toy is an object that is fun
to play with.
 Fun is pleasure with surprises.
 Play is manipulation that satisfies
curiosity.
 A game is a problem solving
activity, approached with a
playful attitude.

83. https://twitter.com/#!/kokopus_dark

85. http://www.8kindsoffun.com/
Sensation Fantasy Story Immersion
Social Challenge Discovery Expression

87. What is Gamification and Real
World Examples of It
http://adachen.com/2010/10/04/what
-is-gamification-and-real-world-
examples-of-it/

89.  Aleatory vs. Fairness ¿?
 Challenge vs. Success ¿?
 Meaningful Choices ¿?
 Skill vs. Chance ¿?
 Head vs. Hands ¿?
 Competition vs. Cooperation ¿?
 Short vs. Long ¿?
 Rewards vs. Punishment ¿?
 Freedom vs. Controlled Experience ¿?
 Simple vs. Complex ¿?
 Detail vs. Imagination ¿?

90. BEST SCORE!!!

91. Dr. Oscar García Pañella
Email: oscarg@salle.url.edu
Web page: http://www.salle.url.edu/~oscarg/
Blog: http://blogs.salleurl.edu/dtm-media-technology/
Twitter: @kokopus_dark