Guerrilla Marketing For The Professional Speaker Nsa Houston

Guerrilla Marketing for the Advanced Professional Speaker ,[object Object],[object Object]

It’s a Jungle Out There! ,[object Object]

It’s a Jungle Out There! ,[object Object],[object Object]

It’s a Jungle Out There! ,[object Object],[object Object],[object Object]

It’s a Jungle Out There! ,[object Object],[object Object],[object Object],[object Object]

It’s a Jungle Out There! ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Marketing? ,[object Object]

What do we mean by “Guerrilla”? ,[object Object],[object Object],[object Object]

10 Principles of Guerrilla Marketing

1. Investment ,[object Object]

1. Investment (cont.) ,[object Object],[object Object],[object Object]

Invest in People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invest in Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]

Invest in Yourself ,[object Object],[object Object],[object Object]

2. Consistent ,[object Object],[object Object]

Image vs. Identity ,[object Object],[object Object]

3. Confident ,[object Object]

Mr. Colton, do we stand behind our products? “ Mr. Colton, do we stand behind our products?”

3. Confident (cont..) ,[object Object],[object Object],[object Object]

Low Bidder “ How did I wind up here? I was the low bidder!”

4. Patient ,[object Object],[object Object]

Prospect Learning Curve Number of Impressions Total Apathy Purchase Readiness

5. Assortment ,[object Object]

Move Them Up the Curve ,[object Object]

5. Assortment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Form and Format: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publishing and Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Subsequent ,[object Object]

6. Subsequent (cont..) ,[object Object],[object Object],[object Object],[object Object]

Photo Note Pad Dear Pat, THANK YOU for the opportunity to serve NSA/Houston. What a FUN group! We had a GREAT time! OrvelRay From the desk of Orvel Ray Wilson, CSP 34316 Gap Road, Golden, CO 80403 800-247-9145

7. Convenient ,[object Object]

Show Up “ 90% of sex is showing up.” -- Woody Allen

7. Convenient ,[object Object],[object Object],[object Object]

7. Convenient (cont.) ,[object Object]

He’s on another line “ He’s on another line at the moment, would you like to hold?”

7. Convenient (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Measurement ,[object Object]

Five Levels of Metrics: ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Measurement ,[object Object],[object Object],[object Object],[object Object]

9. Excitement ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Guerrilla Marketing Weapons for Professional Speakers

Ranking the Weapons ,[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object]

Marketing Plan – Step One ,[object Object]

Marketing Plan – Step Two ,[object Object]

Marketing Plan – Step Three ,[object Object]

Marketing Plan – Step Four ,[object Object]

Marketing Plan – Step Five ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan – Step Six ,[object Object],[object Object],[object Object]

Marketing Plan – Step Seven ,[object Object]

Marketing Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object]

Theme ,[object Object],[object Object],[object Object],[object Object],[object Object]

Uniqueness ,[object Object],[object Object],[object Object]

Credibility ,[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations ,[object Object],[object Object],[object Object]

Write an Article ,[object Object],[object Object],[object Object],[object Object],[object Object]

Write a White Paper ,[object Object],[object Object]

Write a Column ,[object Object],[object Object]

Write a Blog ,[object Object],[object Object],[object Object]

Write a Book ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantages ,[object Object],[object Object],[object Object]

Photos ,[object Object],[object Object],[object Object],[object Object]

Stationery ,[object Object],[object Object],[object Object]

Toll-free Number ,[object Object],[object Object],[object Object]

Business Cards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One-Sheet ,[object Object],[object Object],[object Object],[object Object]

Testimonials ,[object Object],[object Object],[object Object]

E-mail ,[object Object],[object Object],[object Object]

Success Stories ,[object Object],[object Object],[object Object]

Demo CD/DVD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Put it on YouTube ,[object Object],[object Object],[object Object]

Develop Products: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Develop Products: ,[object Object],[object Object],[object Object],[object Object]

Fusion Marketing ,[object Object]

Contact Time ,[object Object],[object Object],[object Object],[object Object]

Showcase Opportunities ,[object Object],[object Object],[object Object],[object Object]

Community Involvement ,[object Object],[object Object],[object Object]

Courses & Seminars ,[object Object],[object Object],[object Object]

Follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Netcraft Survey, Nov 2008 ** InternetWorldStats.com Nov 2008

Bureaus ,[object Object],[object Object],[object Object],[object Object]

Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

eSpeakers & eVentPro ,[object Object]

Reputation ,[object Object],[object Object],[object Object]

Competitiveness ,[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object]

Satisfied Clients ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Guerrilla Marketing For The Professional Speaker Nsa Houston

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Guerrilla Marketing For The Professional Speaker Nsa Houston

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