1. Social Media
Orange Group
march 2012
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orange.com

2. Social Media &
Orange Group
likers and followers Orange Corporate - Facebook
France:
Orange page: 193 398 likers +23%
vs fev 12
Orange Worldwide likers Orange Worldwide followers
3 89 6 294 59 7 000 26,5% Poland
Other countries 43,5%
8,7% France
Orange Polska
8,6%
Likers : 538 068 Orange Corporate
Orange France Followers : 455 Likers : 193 398 5,4% 7,4% Tunisia
Likers : 402 428 Followers : 7 858 source: socialbakers USA UK march 2012
Orange Corporate - Twitter
@orange
@orange: 7 858 followers +14%
vs fev 12
Other countries
USA
3%
13%
Dominican Republic
4%
Orange Jordan Spain
Likers : 179 790
4%
41% UK
Followers : 2 630
34%
France
Orange Dominicana source: Twitter march 2012
Likers : 189 262
Followers : 46 812 Orange Corporate - engaging posts
Orange commercialisera le nouvel iPad le 16 Mars
http://oran.ge/Au2jPw #ipad #newipadl
Orange Tunisia
Likers : 390 576
Followers : 16 744 Linkin Park will be at the Orange Warsaw Festival on June 9
at the Pepsi Arena during the first day of the festival. Enjoy ! :)
source: socialbakers march 2012 source: socialbakers march 2012
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orange.com

3. Social Media &
Twitter international telco blog live orange blog live orange
engagement evolution visits over march March
3rd
popular articles
2848 visits 113 articles
#1 FRA @Orange 81,8 boxing match
7 858 followers 3000 Klitschko vs Mormeck
#2 UK O2 77,6 2400 585 tweets 239 shares 157 shares 27 gplus 15 comts 2 Pinit!
71 938 followers visits/day in
1800
#3 USA ATT 75,5 Klitschko vs Mormeck le compte à rebours a commencé !
125 706 followers 1200
2328
#4 FRA SFR_Groupe 58,7 600 TVcheckers, il faut voter ! Qui remportera les premiers trophées
7 234 followers 26
de la social TV en France ? C’est à vous de décider !
0
#5 UK Vodafone_Group 39,7
1-Mar 5-Mar 10-Mar 15-Mar 20-Mar 25-Mar 30-Mar
104 449 followers 235 Siedem aplikacji, które zrewolucjonizują Twoją wiosnę!
les 7 appli qui vont révolutionner votre printemps !
source: Tweet level by Edelman march 2012 source: Google Analytics march 2012 source: Google Analytics march 2012
Orange event with Tweetreach
tweetreach «#MWC12 and Orange»
1003
tweets
total people reached* with the search
split of tweet type
@replies «#mwc12 and Orange» : 953 603 top 5 twitterers over 558 based on the impressions***
over 5 days
2% 558 tweeterers**
@orange 290 207 people reached
@ygourven 239 742 people reached
*reach is the total number of unique
Twitter users who received tweets
retweets 46% 52% regular tweets @thedroidguy 239 652 people reached **a tweeterer is a Twitter user
***each receipt of a tweet is called
an impression
@CNETNews 131 309 people reached
@lesanto 117 757 people reached
source: Tweetreach march 2012
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orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
facebook polls and shares
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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