1. <Insert Picture Here>
Oracle Cloud Computing
Gabriel Trauvitch
Business Development Manager – Exalogic Elastic Cloud
Oracle Fusion Middleware - EE & CIS

2. NIST Definition of Cloud Computing
Cloud computing is a model for enabling convenient,
Cloud computing is a model for enabling convenient, on-
on-demand network access to aashared pool of configurable
demand network access to shared pool of
computing resources (e.g., networks, servers, storage,
configurable computing resources (e.g., networks,
servers, storage, applications, and services)effort provisioned
applications, and services) that can be rapidly can
and released with minimal management that or service
be rapidly provisioned and released with minimal
provider interaction.
management effort or service provider interaction.
This cloud model promotes availability and is composed of:
This cloud model promotes availability and is
5 Essential Characteristics 3 Service Models 4 Deployment Models
• On-demand self-service • SaaS • Public Cloud
composed of:
• Resource pooling • PaaS • Private Cloud
• Rapid elasticity • IaaS • Community Cloud
• Measured service • Hybrid Cloud
• Broad network access
Source: NIST Definition of Cloud Computing v15

3. Private Clouds and Public Clouds
Private Cloud Public Clouds
• Exclusively used Apps I SaaS • Used by multiple
I
by a single N
N tenants on a
T shared basis
organization T
PaaS R PaaS
E
A
• Controlled and N
R • Hosted and
N managed by
managed by E
IaaS T
E IaaS cloud service
in-house IT T
provider
Trade-offs
Lower total costs Lower upfront costs
Greater control over security, compliance, QoS Outsourced management
CapEx & OpEx OpEx
Enterprises will adopt a mix of private and public clouds
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4. Do You Provide or Use Internal or Private
Clouds?
Yes, in production at scale 11.3%
Yes, in limited use 12.8% 28.6%
Yes, in pilot stage 4.5%
Preliminary planning 4.9%
Under consideration 10.5%
No 47.4%
Don’t know/unsure 8.7%
28.6% of respondents have internal or private clouds today
Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.
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5. Does Your Company Use Services from
Public Cloud Providers?
Yes 13.8%
No 54.6%
Under consideration 11.2%
Don’t know/unsure 20.4%
13.8% of respondents use public clouds today
Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.
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6. What Type of Private Platform and Infrastructure
Cloud Services Is Your Company Providing?
Application server platform as a service 24.7%
Database platform as a service 21.4% PaaS
Identity as a service 4.7%
Compute as a service 10.2%
Storage as a service 18.1% IaaS
Software development and test as a service 14.9%
Don’t know/unsure 20.5%
None 37.2%
Most popular:
App Server as a service
Database as a service
Source: IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.
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7. Cloud Computing Delivers Real Benefits
• Solution: • Solution:
– JAP – Java Application Platform – “Oracle as a Service” PaaS
– DHP – Database Hosting Platform – Consolidate 300 small to medium
– CHP – Compute Hosting Platform database environments onto 3 grids
– Centralized deployment of 200+ apps – Advanced chargeback model for cost
– Oracle: recovery
• WebLogic Server 10.3 – Oracle:
• Oracle Database 11g • Oracle Database 11g
• Solaris • Exadata
• Sun M-Series/T-Series
• Benefits: • Benefits:
– 35% reduction in operating costs – 50% operating cost improvement
– 30% reduction in project costs – P&L breakeven in Year 1
– 44% power consumption avoided in – Server utilization: 15%  80%
4 years, while doubling capacity – Elasticity – CPU can be taken from
– No downtime incidents in 3 years resource pool as needed
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8. Oracle Has a Broad but Focused Cloud
Computing Strategy
Private Cloud Solutions Public Cloud Solutions
• Applications on a shared platform • Oracle On Demand cloud services
• Database & middleware for PaaS • Oracle on 3rd party public clouds
• Hardware & systems for IaaS • Powering 3rd party public clouds
Private Cloud Public Clouds
Apps I SaaS
I
N
N
T
T
PaaS R PaaS
E
A
R
N
N
E
IaaS T
E IaaS
T
Cloud Integration
• Security, business process integration and data integration
spanning on-premise and public clouds
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9. Roadmap to Cloud Computing
From Consolidation to Private PaaS
Exadata and Exalogic as the
Foundation for Private PaaS
Oracle’s Complete Cloud Offerings
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10. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS PaaS IaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo’d Consolidated Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
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11. Server Virtualization and Clustering Deliver
Resource Pooling and Elastic Scalability
Server Virtualization Clustering
Make one physical resource look like many Make many physical resource look like one
Consumers Consumers
Single Virtual Resource
Multiple Virtual Resources
Clustering Software
Virtualization Software
Single Physical Resource
Multiple Physical Resources
Both server virtualization and clustering are key technologies for cloud
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12. Database Consolidation Approaches
Three Options Using Oracle Database 11g
Common building blocks are shared server and storage pools
DW CRM ERP DW ERP CRM DW ERP CRM
DB
DB
DB
DB
DB
DB
DB
OS OS OS
Oracle VM Oracle VM OS OS OS OS
Server Operating System Database
Deploy in dedicated VMs Share server pool Share database instances
Server virtualization Real Application Clusters Real Application Clusters
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13. Middleware Consolidation Approaches
Three Options Using Oracle WebLogic
Custom CRM ERP Custom CRM ERP Custom CRM ERP
Web- Web- Web- Web-
WebLogic WebLogic WebLogic
Logic Logic Logic Logic
Server Server Server
Server Server Server Server
Guest Guest
OS OS Guest OS
OS OS OS
Oracle VM
Virtualization
Shared Single Server Clustering
with Guest OS
Dedicated App Servers Shared App Server
Dedicated App Servers
OS isolation Shared Pool of Hardware
Server virtualization
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14. Roadmap to Cloud Computing
From Consolidation to Private PaaS
Exadata and Exalogic as the
Foundation for Private PaaS
Oracle’s Complete Cloud Offerings
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15. Exadata and Exalogic
Extreme Performance, Engineered Systems
• Database and middle tier machines
• Unmatched performance, simplified deployment,
lower total cost
• Building blocks for private and public PaaS
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16. Oracle Exadata Database Machine
Fastest OLTP and DW Performance Best for Database Consolidation
• Database Server Pool
– Oracle Database 11g Release 2
– Oracle Real Application Clusters
– Automatic Storage Management
– X2-8: 2 servers, 8 sockets/server
– X2-2: 8 servers, 2 sockets/server
• Storage Server Pool
– Up to 14 servers
– Up to 336 TB disk
– 5 TB flash storage
– Oracle Exadata Storage Software
• InfiniBand Network
– 40 Gb/sec redundant switches
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17. Oracle Exalogic Elastic Cloud
Fastest Java Performance, Best Java Cost/Performance
• Oracle WebLogic Server Grid
– 30 compute servers; 360 cores
– 2.8 TB DRAM
– 960 GB solid-state disk
• Integrated Storage Appliance
– Software images & application files
– 40 TB SAS disk storage
– 4 TB read & 72 GB write caches
• InfiniBand Network
– 40 Gb/sec redundant switches
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18. Roadmap to Cloud Computing
From Consolidation to Private PaaS
Exadata and Exalogic as the
Foundation for Private PaaS
Oracle’s Complete Cloud Offerings
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19. Oracle Cloud Solutions
Applications Cloud Management
Oracle Enterprise
Custom Apps Oracle Applications ISV Apps Manager
Application
Performance Mgmt
Platform as a Service
Lifecycle
Integration: Process Mgmt: Security: User Interaction:
Management
SOA Suite BPM Suite Identity Mgmt WebCenter
Application Grid: WebLogic Server, Coherence, JRockit Configuration
Exalogic Elastic Cloud Management
Database Grid: Oracle Database, Database Options
Exadata Database Machine Application
Quality Mgmt
Infrastructure as a Service
Oracle Solaris
Operating Systems: Oracle Enterprise Linux
Oracle Linux
Ops Center
Oracle VM for SPARC (LDom) Oracle VM for x86
Solaris Containers
Physical & Virtual
Servers Systems Mgmt
Storage
Network Fabric
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20. Cloud Application Development
Data Page Report Process
Composer Composer Composer Composer
Developer Business User Extensibility
Open Scripting – Java, Other Languages
Business User Business Business
Data Model
Logic Interface Process Intelligence
Layered, Multi-Tenant Aware Metadata Customization
Unified Multi-Tenant Aware Metadata Manager
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21. Oracle Cloud Management Capabilities
Cloud Management Capabilities
Self-Service Metering and Policy-Driven Capacity Assembly
Provisioning Chargeback Resource Mgmt Planning Packaging
Foundation Capabilities for Managing Datacenters
Configuration Lifecycle
and Management
Compliance
Application Application
Performance Quality
Management Management
Full Apps to Disk
Management
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22. Cloud Security
Roles &
Authentication Authorization
Entitlements
Identity Management
Identity User
Auditing Federation
Data Provisioning
Database
Firewall
Audit Data
Vault Encryption
Database Security
Database Backup
Vault Encryption
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23. Cloud Integration
Oracle BPM Suite
Oracle Identity Manager & Identity Analytics
ERP PLM SCM HCM CRMCRM
Oracle SOA Suite
DATA
SYNC
Oracle Data Integrator
Oracle GoldenGate
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24. Oracle on Demand Cloud Services
On Premise
@Customer @Oracle SaaS
Software License Customer Customer Customer Oracle
Software Mgmt Customer Oracle Oracle Oracle
Oracle On Demand
Infra Mgmt Customer Customer Oracle Oracle Oracle is the premiere
cloud service for
Datacenter Customer Customer Oracle Oracle Oracle software
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25. Summary
From Consolidation to Private PaaS
Exadata and Exalogic as the
Foundation for Private PaaS
Oracle’s Complete Cloud Offerings
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26. oracle.com/cloud
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