SEO: What you need to know and how can you do it better? Press release: http://optimizehere.co/blog/press-releases/radd-present-a-night-of-seo-with-expert-matt-morgan/ From a companies perspective, online marketing and search engine optimization is key to success these days. What do you need to know to improve your companies rankings and success in an ever changing online market? As a developer, we get the gist of what the company needs and wants to have done online. But how do we make it happen for them? What are the best practices? What are some things I should know and pay attention to? There are many questions from both the Companies and Developers points of view. Come join us and hear Matt Morgan speak about SEO best practices. You'll have a chance to ask questions and get connected with other like minded people. Business owners are constantly looking for ways to increase company recognition and prosperity. These days, the biggest results are being seen from efforts put into web development and online marketing. Without a strong presence on the Internet, a lot of companies will fall to the wayside. Redding Area Developers and Designers (RADD), a local group that focuses on improving and promoting the region’s technology industry, has teamed up with Optimize Worldwide founder and SEO expert, Matt Morgan, to host an event that will allow both web developers and business owners the opportunity to have their questions answered about achieving a high level of success in the online world. Tools referenced: - Xenu Link Sleuth - Google Webmaster Tools (BING) - Pingdom Tools - Google PageSpeed Insights - TextBroker.com Resources referenced: - XML Sitemap Guide http://optimizehere.co/xml-sitemap-guide-download/ - Index Your Content Faster With the Fetch as Google Tool http://searchenginewatch.com/article/2326164/Index-Your-Content-Faster-With-the-Fetch-as-Google-Tool - How to Claim Your Content with Google Authorship http://www.bloggingbistro.com/how-to-claim-your-content-with-google-authorship/

1. A Night of
SEO with
Matt Morgan

3. Meet The Team
Matt Morgan
Owner
Tiffany Olson
SEO Manager
Chauncey Haworth
Web Developer
Gina Ponce
Copywriter
Melissa Duralia
PR Consultant
Ben Briceno
Web Designer
Jennifer Ferriera
Web Design Intern

4. Optimize Worldwide
A locally owned & operated web design company
•Built from the ground up
•Employing local talent
•Downtown location
•Extreme customer service
•We answer the phone!
•Bring thousands of $$ in
from outside of Redding

6. Domain Names & Web Hosting

7. Responsive Website Design

8. WordPress Security & Backup

9. Search Engine Optimization

10. Email Marketing

11. Logo & Graphic Design

12. Matt Morgan
CEO and Founder
•Web design since 1997
•Born & raised in Redding
•Customer relationships
•Quality assurance
•SEO strategist

13. Matt Morgan
SEO Writer & Trainer
•Contributes articles to some of the largest
SEO community blogs on the planet
•Speaker for the 2013 SEO WebConference
•Trains and educates local interns

14. Matt Morgan
Community Involvement
•Secretary of the
Downtown Redding Business Association
•Chapter Consultant for Leads Club, Inc.
•Founder of Qwerty530, a local Web/SEO
collaborative

15. Matt Morgan
Husband & Father

16. Matt Morgan
Motorcycle Enthusiast

17. Why is SEO so important?

18. Value of the phone book
has gone down

19. People are searching
on their mobile devices

20. Voice commands use
search

21. Your competitors are
running SEO campaigns

22. SEO Best Practices

23. On-page Optimization
Technical Optimization

24. Canonicalization

25. Search Engine Friendly URLs
Good
http://domain.com/keyword-location/
Bad
http://domain.com/?pageid=234

26. Sitemaps

27. robots.txt

28. External CSS/JavaScript
Good
<p class=“alignleft blue”>Text</p>
Bad
<p style=“text-align: left; color: blue;”>Text</p>

29. Broken Links

30. Page Speed

31. Additional Optimization
• Meta-description tag
• Google Analytics
• favicon.ico
• Duplicate content
• Website structure

32. Top 3 On-page
Ranking Factors
• Page titles
• Search engine friendly URLs
• Original content (300 words min)

33. Page Titles
• 60 characters max
• Unique
• Prime real estate
• Key phrase | Location | Brand

34. Original Content
• 300 words minimum
• Natural sounding
• No keyword stuffing

35. Page Layout
• Headings in order (H1, H2, H3)
• Basic HTML elements (p, ul, strong)
• Images, embedded video, audio, etc
• Embedded map
• Call-to-Action (CTA)
• Resources

36. Responsive Web Design

37. Google Webmaster Tools
• Crawl errors
• HTML suggestions
• Site messages
• Submit XML Sitemaps
• Fetch & submit to index

41. Structured Data
• Authorship
• Rich snippets
• hCard

43. SERP Optimization

44. Tools
• Xenu Link Sleuth
• Google Webmaster Tools (BING)
• Pingdom Tools
• Google PageSpeed Insights

45. Resources
XML Sitemap Guide
http://optimizehere.co/xml-sitemap-guide-download/
Index Your Content Faster With the Fetch as Google Tool
http://searchenginewatch.com/article/2326164/Index-Your-
Content-Faster-With-the-Fetch-as-Google-Tool
How to Claim Your Content with Google Authorship
http://www.bloggingbistro.com/how-to-claim-your-content-
with-google-authorship/