1. May 25, 2010
Social Commerce
Trends and Innovation

2. The Last Year in Social Commerce
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Interaction
Amplification
Intelligence
Stories Stories Stories SocialAlerts SocialAlerts Profiles Stories Ratings & Reviews
GridView Hosted UI Category nav Social- eCircle International – Active Profiles Tags & Navigation Stand-alone, hosted-
“Read more” format Comments Recommendations Ratings & Reviews features Ratings & Reviews submission process
SocialAlerts SocialAlerts Filter by Attribute Filter by Badge Ratings & Reviews SocialConnect Comments “I like this” feedback
Encrypted storage Expunge PII SocialAlerts Social- TweetConnect Photo Gallery Comments 2.0
Filter by Source
Retention management CheetahMail Most Helpful Pos/neg Recommendations FB Apps Hosted Video
Ratings & Reviews Ask & Answer
Ratings & Reviews Filter by Attribute SearchVoice Feedback 2.0
Hyperlinks in Response Ask & Answer Real-time-
SearchVoice Google Rich- Social- publishing
6+ pics, 5+MB pics Snippets BrandVoice BrandAnswers BrandVoice
Keywords in URL Recommendations
SearchVoice Syndication Reports Core product Syndication Filters SearchVoice
Custom metatags Ask & Answer
SearchVoice Inline SocialConnect launch Google Product-
Ask & Answer AnswerZone
FB Connect Search Integration
Ask & Answer Deep linking to Q Badge filtering
Content Tagging Profiles SearchVoice Inline-
Video Answers BrandVoice Workbench Profile Snapshot Workbench Workbench for Ask & Answer
Inactive product- Brand Picker/filtering Account lockout Password Expiration &-
management Filter by Photo/Video Self-Mod enhancements Recovery BrandVoice
BrandVoice BrandAnswers Major tool updates Alerts upgrades Saved Views Reporting upgrades
Syndication rules by- BVLabs pilot launch- Workbench “By-Country” Report Alerts Deep-linking
Report /Alert upgrades
Moderator Code Samsung, Dell, Epson Security Upgrades
Multi-Locale reporting Web Analytics Platform Workbench
Workbench Workbench Filtering by Locale Pre-built integration w/- Elastic computing - Exec Summary 2.0
Scheduled/reccur.Reports Profile Management Tool Moderation Platform Omniture & Webtrends infrastructure
Web Analytics Trending Graphs
Emailed Reports/deep link Comments in SMT Fraud analytics core Self-Serve Data-
Pre-built integration –
New daily Alerts/ upgrades Next-gen tools Reporting upgrades Moderation Platform Feed Validation Platform
w/CoreMetrics Social Alerts Open-API
Real-time Alerts Report upgrades Next-Gen workflow
Cust .service integration Next-Gen assignment - Demandware –
Moderation Platform
Next-gen management tools framework turn-key integration
Moderator auditing
Report upgrades Fraud Analytics upgrade
2 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.

3. Challenge of 2010:
The funnel is no longer controlled by the brand
Brand-sponsored
communities often
Traditional overlay a traditional
Funnel funnel on top of savvy,
web-centric people
Effective communities
rely heavily on network
effects and social
connections to spread
Today’s
word-of-mouth, working
Networked
in tandem with brand-
Funnel
sponsored properties.
Source: Forrester
3 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.

4. The shopping experience has gone social
Natural search Syndicated Social
(SEO) enhanced Yahoo answers commerce
Review includes Stops by the
by social provide user uploaded profile is
commerce additional store and reads
video from updated with
content product info a review on a
YouTube purchase and
mobile device
shared
Category Product Ratings and Answer Social
Pages Pages
Purchase YOUR BRAND SITE Reviews Zone Profiles
Post-purchase
Product page Video Review Customer
email invites UGC enhances
enhanced by is shared with Diggs product
customer to search ratings
user friends on review from his
write a review (SEO) –again!
contributed Facebook mobile
photos (virtuous circle)

5. Emerging trends that drive our vision
» Brands are embracing customer voice
» Customers are being influenced by new media
» New ways of consuming information
» Customer loyalty is dissipating
» The rise of Social ROI
5 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.

6. 4 Areas of Social Commerce Innovation
1 Drive acquisition and conversion through
contributor loyalty
2 Connect your brand to the social web
3 Harness the social supply chain
4 Transform your business through social
analytics
6 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.

7. Offline (in store) impact
Opinions don’t just affect online purchases but
offline purchases as well
• The CEO of Macy’s, Terry Lundgren, told the audience at
Shop.org that “for every $1 spent online our site
influences $5.77 spent in the store over the
next 10 days.”
7 Confidential and Proprietary. © 2009 Bazaarvoice, Inc.

8. Creating the future of
Social Commerce
Contact : Graham Jackson 02 9238 2097
graham.jackson@bazaarvoice.com