1. Welcome to the new

2. Optimal Experience in Australia and
Optimal Usability in New Zealand
have combined to create the leading
experience design consultancy in
Australasia.

3. This bigger, better business will be called
Optimal Experience and we’ll start with
a team of 25 in Sydney, Wellington, and
Auckland (and we plan to grow even
more!)
Personas,
Co-Design, and Information
Architecture
Interaction Design,
Testing, and Visual
Design
Strategy and
Service Design

4. Our clients have been challenging us to
apply our design thinking approach to
bigger and more wicked problems, and
the new Optimal Experience team is
up for the challenge!

5. Just like before, our mission will be to
transform client organisations into
providers of world-class experiences.

6. In the upcoming weeks we’ll be rolling
out the new name across New Zealand.
But don’t worry, our old email addresses
and phone numbers will continue to
work. There’s just a shiny new sign
above the door!

7. We are looking forward to sharing our
new story and future with you, and
being the best end-to-end
experience design consultancy in
Australasia.