1) A survey of Malaysians found that consumer confidence declined significantly in the first quarter of 2020 due to political changes and the COVID-19 pandemic, with the Malaysia Confidence Index dropping to its lowest point.
2) Malaysians were particularly pessimistic about the state of the economy both currently and in the future, as well as cuts to current financial well-being. However, they remained optimistic about their financial prospects over the next 12 months.
3) The COVID-19 pandemic increased Malaysians' concerns about its impact on their daily lives and financial well-being. It led to changes in consumer behavior like increased handwashing and cooking at home, as well as declines in outdoor activities before lockdown
1. 1
MALAYSIANS ON MALAYSIA
1Q 2 0 2 0
ESSEN TIAL IN SIGH TS IN TO C ON FID EN C E,
BEH AVIOU R AL, TEC H & ESPORT TR EN D S IN MALAYSIA
2. 2
POLITICAL SHIFTS AND
WIDESPREAD PANDEMIC
DAMPENS CONSUMER
CONFIDENCE
WELCOME TO
MALAYSIANS
ON MALAYSIA
As we welcome 2020, our Malaysians
on Malaysia study is set to understand
the trend and sentiments that has
happened thus far. Since its inception
in early 2018, this study has
consistently reported on insights and
sentiments amongst Malaysians.
With the political changes that took
place in February 2020 to the wide
spread of COVID-19, Malaysians are
facing unprecedented changes on
many fronts, from lifestyle, to
economy, healthcare & education ,
unlike anything experienced in our
lifetimes.
MEDIA COVERAGE OF
GLOBAL RECESSION
WORRY MALAYSIANS
As always, we continue to also cover
interesting topics like tech trends, e-
wallet insights and other key stats.
If you like to dig deeper into the
numbers, please do reach out to us on
theteam@oppotus.com
MALAYSIANS REMAIN
OPTIMISTIC FOR FUTURE
Despite the general feelings of fear
and worry, Malaysians remain hopeful
that their financial well-being in the
upcoming year will see better days.
With economic activity across the
world at a unified halt, talks of a global
financial crisis lingers and has
consumers concerned about the
economic state of our country.
USAGE OF E-WALLET
CONTINUES TO GROW
Usage of e-wallets and the movement
towards a more digitalized society has
seen steady incline in 2019. Further
development and growth seen this
quarter, with a 65% growth in e-wallet
usage.
3. 4
o The start of 2020 has proven to be an eventful
period indeed. With shifts on the political front in
Malaysia, to the uncertainties attributed to the
COVID-19 pandemic home and abroad,
circumstances we are going through and actions
we have taken during this 1Q2020 will definitely be
etched in our minds for a long time to come
o With all these events occurring, it is not surprising
that our MYCI at the start of 2020 registers a steep
decline (-25pts vs Q4’2019) and is now hovering
just above the 100-point mark; the lowest point it
has been
o Decline is seen across all MYCI key components in
particularly on the economy indices (be it the
current state or 12 months down the road) which
sees a steep decline (average of -40pts for both
index) where both indices are now below the 100-
point mark
100
MALAYSIA CONFIDENCE INDEX (MYCI)
118
109 111 110
125
117
126
101
Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20
Source: Oppotus 1Q2020
4. 5
MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS
Source: Oppotus 1Q2020
Current state of financial well-being
126
106
113
133
152
139
147
129
0
50
100
150
200
Q3'18 Q1'19 Q3'19 1Q20
Financial well-being next 12mths
142 140
129
136
149 155
143
153
1Q18 1Q19 3Q19 1Q20
Good time for major purchases
67
78
90 90
99 93
111
73
3Q18 1Q19 3Q19 1Q20
State of economy now vs. last year
93 95
105
91
109
98
114
63
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
State of economy next 12mths
161
125
115
98
119
100
116
87
3Q18 1Q19 3Q19 1Q20
o Confidence towards the
economy takes a toll as the
COVID-19 pandemic puts the
whole of Malaysia in lockdown
with the implementation of
Movement Control Order (MCO)
for close to a total of 6 weeks (at
the time of writing)
o Not only that, with a third of the
world population also on
lockdown plus recent coverage
on recessions, economic
downturn, businesses forced to
remain close, etc. further
contribute to the decline in
confidence
o With all these uncertainties
around us, now is not the time
for major purchases too
o Having said that, Malaysians are
still seen to be positive with their
personal financial well-being in
the coming months, aided by the
various initiatives implemented
by the Malaysian Government
during this difficult time
5. 6
CURRENT FINANCIAL WELL-BEING
Source: Oppotus 1Q2020
o Looking into current state of
financial well-being, confidence
declines considerably vs the
whole of 2019 (though still
maintaining above the 100-point
mark)
o This is reflective across all
income brackets, with the
highest drop seen in the above
average income band (-38pt vs
Q4’2019)
o Similarly, decline is seen across
all location with JB, having the
biggest drop of -33pts
o While other locations recorded a
decline, consumers in Penang,
remain optimistic with their
current financial situation
o All-in-all, Malaysians are still
fairly optimistic when it comes to
their current financial well-being
138
128 140
137
167
135 134
122
153
123
133
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
Klang Valley Penang JB Kuantan
Monthly Household Income
Location
Current state of financial well-being
126
106
113
133
152
139
147
129
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
119
115
147
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
RM4,501 - RM6,000 RM 6,001 - RM8,000 > RM8,000
6. 7
OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
Source: Oppotus 1Q2020
o Despite growing apprehension
on current state of financial well-
being, Malaysian remain
optimistic that they can
overcome current events and to
be better-off financially in the
upcoming year
o This is more so with consumers
in Penang, Klang Valley and JB;
Kuantan, on the other hand, are
less confident about it (-19pts vs
Q4’2019)
146
142 143
140
142
140
140
163
167
127
156
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
Klang Valley Penang JB Kuantan
Monthly Household Income
Location
Financial well-being next 12 months
142 140
129
136
149
155
143
153
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
149
145
162
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
RM4,501 - RM6,000 RM 6,001 - RM8,000 > RM8,000
7. 8
SPEND ON MAJOR PURCHASES
Source: Oppotus 1Q2020
o Towards end of 2019, we finally
begin to see an uptrend in spend
on major purchases which
stretched above 100-point mark
for the first time; now, in
Q1’2020, the index contracted
drastically to 73pts
o This is reflective across all
income levels, as well as
locations
74 77
95 95
116
127
96
90
63
26
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
Klang Valley Penang JB Kuantan
Monthly Household Income
Location
Good time for major purchases
67
78
90 90
99
93
111
73
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
55
71
88
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
RM4,501 - RM6,000 RM 6,001 - RM8,000 > RM8,000
8. 9
CURRENT STATE OF ECONOMY
Source: Oppotus 1Q2020
o Confidence towards the
economy suffered sharp decline
(-51pts) given the COVID-19
event which put third of the
world’s population, including
Malaysia, on lockdown, resulting
in this contraction with people
becoming pessimistic on what
state of the local economic
conditions currently
o Index is at its lowest points and
is one of the most impacted
MYCI component
o The middle-to-high income level
Malaysians are seen to feel the
effect more intensely than the
lower income band
85
106
93
95
129
116 111
68
19
44
107
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
Klang Valley Penang JB Kuantan
Monthly Household Income
Location
State of economy now vs. last year
93 95
105
91
109
98
114
63
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
92
58
44
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
RM4,501 - RM6,000 RM 6,001 - RM8,000 > RM8,000
9. 1 0
STATE OF ECONOMY NEXT 12 MONTHS
Source: Oppotus 1Q2020
o Malaysian’s are also not
optimistic that the economy will
see any improvements in the
coming year (-27pts vs Q4’2019)
o And trend is similar across
locations and income levels
166
130
108 102
135
115
106
75
106
87
101
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
Klang Valley Penang JB Kuantan
Monthly Household Income
Location
State of economy next 12 months
93 95
105
91
109
98
114
87
0
50
100
150
200
3Q18 1Q19 3Q19 1Q20
101
85
78
0
50
100
150
200
Q3'18 Q1'19 Q3'19 Q1'20
RM4,501 - RM6,000 RM 6,001 - RM8,000 > RM8,000
10. 1 1
COVID-19 FOCUS:
CONCERNS ON ITS IMPACT TO OUR DAILY LIFE
o Overall, 19 out of 20 Malaysians
are concerned how COVID-19 is
impacting their daily life and
activities
o The impact of COVID-19
towards daily activities increases
with age where Baby Boomers
are feeling the impact more
given their vulnerability to the
virus, whereas Gen Z is the least
concerned (only 55% said “Very
concerned” vs 72% overall)
o Looking into income, the more
affluent consumers are seen to
be more concerned on the
impact of the virus on them
(85% said “Very concerned” vs
72% overall) vis-à-vis the rest
5534
9
84
13
73
25
78
19
3
72
23
4
Source: Oppotus 1Q2020
Kuantan
Klang Valley
Penang
Johor Bahru
100%
91%
99%
99%
Gen Z
Millennials
Gen X
Baby
Boomers
97%
89% 97%
98%
RM4,501 – RM6,000 RM6,001 – RM8,000 RM8,001 and above
36
21 14
55 73 85
Monthly Household Income
91 94 99
Very concerned
Quite concerned
Somewhat concerned
Slightly concerned
Not concerned at all Malaysians
Very/Quite
Concerned
95%
%
GENERATIONS:
Gen Z: 16-23 years old
(we only cover from 18+)
Millennials: 24-37 years old
Gen X: 38-56 years old
Baby boomers: 57-65 years old
11. 1 2
% Do more than usual % Do less than usual
Source: Oppotus 1Q2020
64
52
45
35
31
24
24
10
6
4
0
0
0
28
39
41
46
45
64
65
47
40
48
39
55
32
32
29
8
9
14
19
24
12
11
43
54
48
59
44
68
68
71
Sanitise/wash hands
Prepare and cook meals at home
Access to social media to stay abreast of news
Read up on current events (newspapers, articles etc.)
Working from home
Eating healthy
Stocking up on household items
Ordering food delivery
Purchase groceries/household needs online
Purchase groceries/household needs at supermarkets
Eating out
Purchase products at convenience stores
Going to the cinema
Using public transport
Visiting recreational areas (e.g. parks)
Same as usual
o Also, as a result of their
concerned of the virus towards,
Malaysians are seen to be
changing their daily behaviour
and activities as preventative
measures, even BEFORE MCO
o 64% of Malaysians are sanitizing
their hands more frequently than
they would have done before
o At the same time, consumers
are seen to be cooking more at
home and keeping abreast of
news through social media and
newspaper/articles – just to stay
in-touch of trends
o While many outdoor activities,
such as visiting recreational
areas, using public transport and
outings to the cinema, are being
done less frequently (close to
70% said they are doing these
activities much lesser compared
to before)
COVID-19 FOCUS:
CONSUMER BEHAVIOUR BEFORE THE IMPLEMENTATION OF MCO
12. 1 3
Hugely affect
Quite a lot affect
Somewhat affect
Slightly affect
Wouldn't affect at all o Further to being concerned on
the impact of COVID-19 on their
daily life, 73% of Malaysians feel
specifically the pandemic would
impair their financial well-being
o Looking at the different
locations, Klang Valley and JB
consumers are feeling the toll of
the effect of the virus on them
financially, but less so among
Penang and Kuantan consumers
o This is somehow inline to the
cases recorded where Penang
and Pahang are seen to be less
severe, as compared to Klang
Valley and Johor
COVID-19 FOCUS:
IMPACT ON FINANCIAL WELL-BEING
26
47
19
7
6
21
38
31
4
Source: Oppotus 1Q2020
Kuantan
Klang Valley
Johor Bahru
27%
6
29
51
14
35%
43
56
99%
31
59
9
90%
Penang
TOTAL
T2B
73%
13. 1 4
26
47
19
7
Source: Oppotus 1Q2020
o Looking into the different
generations, Millennials and Gen
X i.e. mainly the working-class
group are most worried of the
impact of COVID-19 on them
financially as businesses are
unable to operate and the
uncertainties of job security
o Gen Z on the other hand which
comprised of mainly students,
are less affected
o As for income brackets, it is the
mid-to-high income segments
that feel they would be
financially affected, especially
among the high income (37%
feel they will be ‘hugely affected’
vs 26% overall)
o Race wise, Malays feel they will
be more affected financially by
this pandemic compared to
Chinese
COVID-19 FOCUS:
IMPACT ON FINANCIAL WELL-BEING (CONT’D)
13
54
22
10
42
35
15
7
26
47
19
7
30
41
20
9
24
51
19
5
Baby
Boomers
Chinese Malay
88%
62%
TOTAL
Gen Z
Millennials
Gen X
76%
67% 77%
71%
RM4,501 – RM6,000 RM6,001 – RM8,000
53 54
37
13
24
37
Race Monthly Household Income
66
78 74
AV. MHI
9055.83
AV. MHI
7147.21
RM8,001 and above
T2B
73%
%
Hugely affect
Quite a lot affect
Somewhat affect
Slightly affect
Wouldn't affect at all
TOTAL
73%
15. 1 6
E-WALLET LANDSCAPE IN MALAYSIA
JAN’17 SEPT APR
2018
NOV DEC JAN’18 MAR APR JULY AUGMAY
2017/8 2020
NOVMAY MAR JAN DEC
OCT
2019
OCT AUG JULYDEC
Source: Oppotus 1Q2020
E X I T
MAR JAN
16. 1 7
E-WALLET USAGE
12%
22%
15%
22%
27%
38%
63%
3Q18 4Q 1Q19 2Q 3Q 4Q 1Q20
Used e-wallet in last 3 months?
On average, how many e-wallets
do each person use?
1.9
2.6
4Q18 AVE
1Q19 AVE
e e e
e e e
3.32Q19 AVE e e e e
Source: Oppotus 1Q2020
65%
2.63Q19 AVE e e e
3.04Q19 AVE e e e e
1.31Q20 AVE e e e ee e
e
e
e
growth
18. 2 1
1Q, 2Q, 3Q, 4Q19
WHERE ARE E-WALLETS BEING USED?
Source: Oppotus 1Q2020
63
56
49
32
20 20 18 18
12
6
1 1
0
20
40
60
80
100
F&B
Food
Delivery
Movie
Tickets
CVS Groceries
Bill
payment
Mobile
Reload
GamingTransportation HotelsPetrol
Flight
Tickets
1Q20
19. 3 0
Source: Oppotus 1Q2020
WOULD YOU CONTINUE
TO USE E-WALLETS IF THERE ARE NO INCENTIVES?
Incentives include: Cash back, rebates, promotions & discounts offered
77
55
10
22
13
23
0%
20%
40%
60%
80%
100%
4Q2019 1Q2020
YES
MAYBE
NO
-22%
22. 3 5
41
13
26
20
25
29
24
22
50
50
58
33
8
44
56
45
32
22
ESPORTS ATTENDANCE TRENDS AND PROFILE
12
27
13
15
13
19
21
3Q18 4Q 1Q19 2Q 3Q 4Q 1Q20
Have physically
ever been to an
Esports event?
Klang Valley
Penang
Johor Bahru
Kuantan
18-24 years old
25-34 years old
35-44 years old
45 years old & above
Male
Female
Malay
Chinese
Indian
PMEB
Non-PMEB
RM4,500-RM7,000
RM7,001-RM9,000
RM9,001 and above
LOCATION
AGE
GENDER
RACE
MHI
WORKING
STATUS
Source: Oppotus 1Q2020
23
51
25
2
60
21
16
4
58
42
58
37
5
41
59
25
39
37
E-SPORTS
ATTENDEES
AVE.
26.7 YO
AVE.
RM9,237.34
%
%
TOTAL
AVE.
34.9 YO
AVE.
RM7,775.16
%
23. 3 7
OPPOTUS RESEARCH GROUP SDN BHD
Level 40 Mercu 2, No.3 Jalan Bangsar
KL ECO CITY, 59200 Kuala Lumpur, Malaysia
www.oppotus.com
theteam@oppotus.com