2. 2
E-WALLET LANDSCAPE IN MALAYSIA
Source: Oppotus 4Q2022
2017 2018 2019 2020 2021 2022
Q1
JAN
FEB
MAR
Q2
APR
MAY
JUN
Q3
JUL
AUG
SEP
Q4
OCT
NOV
DEC
EXIT
EXIT
3. 3
15
22
27
38
62
49
60
56
67
54
66 67 68 66
55
45
1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q
PRE COVID-19
25%
E-WALLET USAGE OVER THE PANDEMIC
e-Tunai Rakyat
Campaign
15 Jan – 14 Mar 2020
(RM30)
e-Penjana Campaign
31 Jul – 30 Sep 2020
(RM50)
MCO 1.0 RMCO Phase
CMCO phase +
possibility of
another
lockdown due to
rising daily
COVID cases
MCO 2.0 +
Roll-out of
COVID-19
Vaccination
FMCO /
MCO 3.0
Things opening
up with all
Malaysia States
moving into
NRP Phase 2/3
2020 (COVID-19 YR1)
57%
POST COVID-19
59%
Source: Oppotus 4Q2022
%
Non-mandatory for mask
wearing
Relaxations for international
traveling
2021 (COVID-19 YR2)
65%
Prior to COVID-19 (year 2019), usage of e-wallet is steadily gaining traction quarter-on-quarter with an average of 25% penetration rate
When COVID-19 hit Malaysia ground (in year 2020), usage of e-wallet rose to 57% - E-wallet initiatives such as e-Tunai, e-Penjana by the Malaysia government, coupled with implementation of the different MCO stages which limits movement of the people where everyone stays at home / businesses close and the buzz about contactless payment further boost usage of e-wallet for the year. In light of these events, e-wallet was deemed one of the better choice for consumers to make payment while being indoor.
This trend is seen to spilled over to year 2021 where e-wallet usage continues to record growth in usage
Come 2022, where things are loosening/opening up, with businesses/schools being allowed to operate as usual, no more MCOs, opening of borders, usage of e-wallet is starting to record a dip quarter-on-quarter – given consumers can opt for other payment options now
Pre-COVID 19, e-wallet users is skew to Working adults (25-39 years old), Upper M40 and above which is also inline with the nature of how e-wallet operates
At the time of COVID-19, Youth, Older age group (55 years and above), Lower M40 are seeing higher adoption of e-wallet – which could have been encouraged by the e-Tunai and e-Penjana initiatives
Averagely, Malaysians are seen to be using 3-4 e-wallets at a time
*As a note: the low average count seen in 1Q20 (the start of COVID-19) could potentially be due to the e-Tunai initiative where at that time Touch ‘n Go e-wallet doubles up the claim amount which could have driven consumers to used/turn to this one e-wallet at the time
Just like usage, average number of e-wallet is on a declining trend as we moved to Post COVID-19 period
And looking into the typical payment mode used, Cash is still the most preferred payment mode among Malaysian consumers, followed by Debit card
Meanwhile, e-wallet and QR Pay payment modes have similar preference level
Despite the movement on e-wallet usage, e-wallet spending on average remained steady at about RM265 (during COVID vs POST COVID-19)
F&B is by far the most popular place where e-wallet is used (given the many promotions, rewards) when it comes to F&B sector regardless pre, during or post COVID-19 period
Usage of e-wallet grow in light of COVID-19 for Groceries, Food delivery, Convenience stores and Mobile reloads
With cinemas starting to play new titles recently, purchasing movie tickets via e-wallet recorded an uptick
Usage of e-wallet for Bill payment is not as popular as it used to be (before COVID period)
Touch ‘n Go e-wallet gained popularity when COVID-19 hit Malaysia to be the leader overtaking Boost which was No.1 during Pre COVID-19 period; Their e-Tunai initiatives too drive their popularity
As we moved towards contactless payment during COVID-19, banks’ QRPay platforms also gain traction especially Maybank OR Pay and is now at No.2
Albeit its instability, GrabPay is the No.3 player
CIMB QRPay gains traction in 4Q’22
Within the F&B space, GrabPay was a strong player during COVID-19 moments, but slowed down in 2022 (Post COVID-19)
Towards the end of 2022, Maybank and CIMB QR Pay gained traction as Touch ‘n Go e-wallet and Boost recorded a decline
Within the Groceries space, more stable performance is seen here as Touch ‘n Go e-wallet remain a strong leader regardless of COVID-19 event followedby Maybank QRPay and GrabPay
Looking at Food delivery, Touch ‘n Go e-wallet continues to grow.
GrabPay and Maybank QRPay have been competing for No.2 since COVID-19 timing
Usage of Touch ‘n Go e-wallet recorded growth in Convenience store during COVID-19 but slowed down in 2022 though is still leading the space
After a shortfall in 3Q22, GrabPay made a come back in 4Q’22
Albeit the instability, Touch ‘n Go e-wallet remains the leader in the Mobile reload space; followed by GrabPay
Touch ‘n Go e-wallet, Maybank QR Pay, and CIMB QRPay users skew towards Males; whereas GrabPay users skew towards Female
Other than Maybank QRPay which is slightly skew to PMEB, all other key players is skew to Non PMEB users
With consumers getting used to using e-wallet during COVID-19 period and given the events that was happening during the moment, Malaysians indicated their optimism to use e-wallet even when there is no incentive provided
However, now that things are back to normal, though intention to use e-wallet if no incentive is high (at about 85%), intention recorded a decline (vs 2021) – suggesting there is a need for e-wallet players to provide some form of incentives every now and then to keep encouraging consumers to use the platform (given now consumers have also other payment options to use)
… and with intention to use e-wallet continue to grow since COVID-19 time, it is an important aspect of e-wallet to consider/look into
With consumers having equal preference for e-wallet and QR Pay, there is a need for differentiation between these two payment modes and with e-wallets being known for its incentives, promotions, rewards offerings, hence, it is still viable to have these kind of benefits every now and then to further boost the usage of e-wallet