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Do YOU HAVE A HIGH-IMPACT
                          ?BOARD OF DIRECTORS


     OpenView recently surveyed a wide array of expansion-stage CEOs and board members to find out how the best boards deliver value,
                 what damage bad boards can cause, and how CEOs can ensure that their boards work together as a high-impact team.1


Find out if you have a high-performance board and, if not, what it takes to create one.

Does Your Board                                   These are the top six


Add Value by...
                                                  answers, representing
                                                  97% of survey responses.2
                                                                                                        Does Your Board                                       These are the top three
                                                                                                                                                              answers, representing
                                                                                                        Do Harm by Causing...                                 83% of survey responses.3
              Recruiting top talent?
                                                                                                               The CEO’s departure or removal?
              Providing governance?
                                                                                                                      Internal confusion?
              Connecting you to industry contacts?
                                                                                                                        Reputational damage?
              Helping set and evaluate strategic goals?
                                                                                                                                 Yes? READ ON!
              Providing marketing and operational expertise?

              Solving problems/supporting your management team?
                                                                                                                         If your board isn’t
         no? Read on!                                                                                                    adding value, or worse,
                                                                                                                         is causing harm,
                                                                                                                         it may suffer from
What causes BAD BOARD DYNAMICS?                                                                                          bad board dynamics.
HERE ARE 6 FACTORS TO CONSIDER:


                  1                                    2                                   3                                 4                              5                         6
             Having                             A lack of                          Members                               A lack of                    A lack of                   Members
           the wrong                          commitment                         monopolizing/                         accountability                 alignment                    are not
           members                                                                distracting                                                          with the                   prepared
                                                                                    others                                                            company




What can you do to overcome bad board dynamics and help ensure your board succeeds?
                                                                                               4
ACCORDING TO OUR SURVEY, THE TOP 4 SOLUTIONS ARE:




     1         Ensuring board members have the right skillsets and experience 31%
               Here are 7 board member personas to consider:



                                                                                                   1
                                                                                 THE CHAIRMAN OF THE BOARD
                                7                                             Typically the CEO or an independent board                                         2
                                                                               member, this person must keep all board                              THE PERSONIFICATION
                  THE HEAD OF THE AUDIT &
                 COMPENSATION COMMITTEE
                                                                              members on the same page, run good board                               OF THE COMPANY’S
                                                                                 meetings, and foster board cohesion.                                 TARGET MARKET
               Has previous financial experience and
                                                                                                                                                An independent board member who
                 can work with the CFO and board
                                                                                                                                                 possesses a keen understanding
                 members to ensure the financial
                                                                                                                                                   of a business’s target market
                    well-being of the business.
                                                                                                                                                            and buyers.

                                                                                ULTIMATELY, aligning board
                                                                              candidates who possess diverse
                   6                                                       qualities with your company’s greatest
                                                                                                                                                                     3
                   THE YING                                                 needs is the key to building a board                                                         THE CEO
                 TO YOUR YANG                                                      that will drive success.                                                   A company’s CEO is not just the
       Compliments and broadens the                                                                                                                         business’s internal leader, he or she
       CEO’s skills and encourages him                                                                                                                      must also be a critical board persona,
        or her to think outside the box.                                                                                                                     leading and managing the board’s
                                                                                                                                                               involvement and engagement.

                                                           5                                                                         4
                                                      THE CEO                                                            THE EXIT STRATEGIST
                                                 ADVISOR & MENTOR                                                  Usually an investor board member,
                                       A retired CEO who has guided a company                                    this person can analyze the company’s
                                         through the expansion stage and can                                        strategic direction and exit plan.
                                         provide the CEO with relevant insight,
                                               expertise, and feedback.




        2 Creating Board Cohesion                                                                      23%

                                                                                   HOW CAN YOU ENSURE THAT YOU HAVE BOARD COHESION?

                    If your company fails to create                                 	 Assemble a diverse team that’s aligned around
                                                                                   	 a shared set of goals and priorities
                strong board cohesion, the vocal
                       minority will dominate, board                                	 Establish a culture of mutual
                                                                                   	 respect among board members
        meetings will become inefficient, and
                                                                                    	 Hold board members accountable
                the board will struggle to achieve
                                                                                   	 to their commitments and actions
                                    anything meaningful.
                                                                                    	 Empower board members to share feedback and insight




        3           Running Effective
                    Board Meetings 18%                                                                                  4
                                                                                                                                     Establishing the Right Mix of
                                                                                                                                     Management, Independent, and
                                                                                                                                     Investor Board Members 17%
      Board meetings should be a fantastic opportunity to
      conduct a well-rounded, insightful retrospective of the                                                               While boards can vary by size depending on
      company’s performance over the prior quarter, and set                                                                 a company’s stage, financing, and skill set gaps,
      the company’s mission, vision, and goals.                                                                             expansion-stage companies should ideally have
                                                                                                                            a five-seat board that consists of:
      According to our survey, the most important
      steps to running effective board meetings include:                                                                          	 anagement board members
                                                                                                                                   M
                                                                                                                                 	   (one seat occupied by the CEO)
     Ending meetings
     with a clear
                                                                                  Distributing meeting
     consensus
                                                                                  materials in advance                            	 ure investor board members
                                                                                                                                   P
                                       38%
                                                                    9%                                                           	   (as few as possible)


                                                                   2%             Surveying board
                                                                                  members in advance                              	 utside board members
                                                                                                                                   O
                                                                                                                                 	   (three to four high-impact people
                                       34%                 16%                                                                   	   who have high-impact personas)
     Engaging board                                                               Developing
     members                                                                      a consistent
     individually                                                                 meeting agenda




                                                     Find out how you can create a successful
                                                     board by downloading our FREE E-book,
Learn More
                                                     “Building a High-Impact Board of Directors:
                                                        A Guide for Expansion Stage CEOs.”


1
    More than 80 expansion-stage CEOs and board members were surveyed in January 2013.
2
    The remaining 3 percent of respondents selected other options, including setting compensation and managing CEO transitions.
3
    The remaining 17 percent of respondents selected other options, including short-term focus, micromanaging, and infighting.
4
    The remaining 11 percent of respondents selected other options, including the time at which a board is created.

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Infographic: Do You Have a High-Impact Board of Directors?

  • 1. Do YOU HAVE A HIGH-IMPACT ?BOARD OF DIRECTORS OpenView recently surveyed a wide array of expansion-stage CEOs and board members to find out how the best boards deliver value, what damage bad boards can cause, and how CEOs can ensure that their boards work together as a high-impact team.1 Find out if you have a high-performance board and, if not, what it takes to create one. Does Your Board These are the top six Add Value by... answers, representing 97% of survey responses.2 Does Your Board These are the top three answers, representing Do Harm by Causing... 83% of survey responses.3 Recruiting top talent? The CEO’s departure or removal? Providing governance? Internal confusion? Connecting you to industry contacts? Reputational damage? Helping set and evaluate strategic goals? Yes? READ ON! Providing marketing and operational expertise? Solving problems/supporting your management team? If your board isn’t no? Read on! adding value, or worse, is causing harm, it may suffer from What causes BAD BOARD DYNAMICS? bad board dynamics. HERE ARE 6 FACTORS TO CONSIDER: 1 2 3 4 5 6 Having A lack of Members A lack of A lack of Members the wrong commitment monopolizing/ accountability alignment are not members distracting with the prepared others company What can you do to overcome bad board dynamics and help ensure your board succeeds? 4 ACCORDING TO OUR SURVEY, THE TOP 4 SOLUTIONS ARE: 1 Ensuring board members have the right skillsets and experience 31% Here are 7 board member personas to consider: 1 THE CHAIRMAN OF THE BOARD 7 Typically the CEO or an independent board 2 member, this person must keep all board THE PERSONIFICATION THE HEAD OF THE AUDIT & COMPENSATION COMMITTEE members on the same page, run good board OF THE COMPANY’S meetings, and foster board cohesion. TARGET MARKET Has previous financial experience and An independent board member who can work with the CFO and board possesses a keen understanding members to ensure the financial of a business’s target market well-being of the business. and buyers. ULTIMATELY, aligning board candidates who possess diverse 6 qualities with your company’s greatest 3 THE YING needs is the key to building a board THE CEO TO YOUR YANG that will drive success. A company’s CEO is not just the Compliments and broadens the business’s internal leader, he or she CEO’s skills and encourages him must also be a critical board persona, or her to think outside the box. leading and managing the board’s involvement and engagement. 5 4 THE CEO THE EXIT STRATEGIST ADVISOR & MENTOR Usually an investor board member, A retired CEO who has guided a company this person can analyze the company’s through the expansion stage and can strategic direction and exit plan. provide the CEO with relevant insight, expertise, and feedback. 2 Creating Board Cohesion 23% HOW CAN YOU ENSURE THAT YOU HAVE BOARD COHESION? If your company fails to create  Assemble a diverse team that’s aligned around a shared set of goals and priorities strong board cohesion, the vocal minority will dominate, board  Establish a culture of mutual respect among board members meetings will become inefficient, and  Hold board members accountable the board will struggle to achieve to their commitments and actions anything meaningful.  Empower board members to share feedback and insight 3 Running Effective Board Meetings 18% 4 Establishing the Right Mix of Management, Independent, and Investor Board Members 17% Board meetings should be a fantastic opportunity to conduct a well-rounded, insightful retrospective of the While boards can vary by size depending on company’s performance over the prior quarter, and set a company’s stage, financing, and skill set gaps, the company’s mission, vision, and goals. expansion-stage companies should ideally have a five-seat board that consists of: According to our survey, the most important steps to running effective board meetings include:  anagement board members M (one seat occupied by the CEO) Ending meetings with a clear Distributing meeting consensus materials in advance  ure investor board members P 38% 9% (as few as possible) 2% Surveying board members in advance  utside board members O (three to four high-impact people 34% 16% who have high-impact personas) Engaging board Developing members a consistent individually meeting agenda Find out how you can create a successful board by downloading our FREE E-book, Learn More “Building a High-Impact Board of Directors: A Guide for Expansion Stage CEOs.” 1 More than 80 expansion-stage CEOs and board members were surveyed in January 2013. 2 The remaining 3 percent of respondents selected other options, including setting compensation and managing CEO transitions. 3 The remaining 17 percent of respondents selected other options, including short-term focus, micromanaging, and infighting. 4 The remaining 11 percent of respondents selected other options, including the time at which a board is created.