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Squiz Seminar - Optimising Online Channels: Nick Peart, Clearswift

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A case study showcasing how Clearswift manage their multilingual websites and how they are using the contexts funtionality of Squiz CMS to deliver personalised content to their website visitors.

Tecnologia
1 de 22
Multi-lingual sites in Matrix and Squiz CMS ,[object Object],[object Object],[object Object]
Context
a brief history in time… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
June 2011 – Clearswift Digital World HQ JP CEE
Multilingual MyMatrix
It is all about Cloning
Clone, change
Challenges
_edit (easy edit suite) ,[object Object],[object Object]
Connecting to Marketing System
Asset #98677, #98777, #99400
Asset #11506 (Language context)
The problem HQ AMS UK APAC JP CEE INT
[object Object],of course, language’ The Canterville Ghost (1887)
Multilingual English (GeoIP)
Asset #11506 (Language context)
Context.
Digital World October 2011 HQ AMS UK APAC JP CEE INT
Design Layer Live Chat
Design Layer Nested Content
Key learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you, any questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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