2.  Intro
 Piwik
 An Alternative
 Getting Started
 Questions
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3.  Principal Consultant, Digital Analytics & Operations with
The Encima Group, an independent consultancy
 Native Chicagoan
 BSBA - Finance, University of Illinois
 MBA - Marketing, Loyola University of Chicago
 Author ofTip of the Spear Blog, Adjunct Prof
 Viewthrough Measurement Consortium
 Co-founder, Streams Online Media Development, Lilypad
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4.  Open-source software (OSS) is computer software with its
source code made available with a license in which the
copyright holder provides the rights to study, change and
distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4

5. Open Source Applications
 Linux
 MySQL
 R for Statistics
 Open Office
 Wikipedia
 Arduino
 Drupal
 Piwik
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6.  Piwik is an open analytics platform developed by a team of
international programmers
 Initially released in 2007
 It is globally used by individuals, companies and
governments ranking #7 with 2.1% share
 #2 in Germany & Switzerland with 16% share.
 Piwik is an alternative to Google Analytics and paid
enterprise site analytics solutions
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7.  FreeWeb Analytics Platform
 Based on PHP& MySQL
 >1MMWeb sites Globally
 >50 Languages
 >Share than Adobe, WebTrends and Coremetrics combined
 New Releases Every FewWeeks
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8. 8

9. Tracking
API
Database
Analytics
API
Email
reports
Piwik
UI
Mobile
App
PHP
JS
Python
Java
iOS
AnalyticsTracking Admin User
TwoAPIs: one is for Data Collection (Tracking) and the other is
for Reporting (Analytics).
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10.  Behavioral Data isValuable
 Used for Retargeting and Lookalike Modeling
 Whether Cookies or Machine Fingerprinting
 Multi-device Universal IDs
 Data Independence & Control
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11. Facet Piwik Google Analytics
License Open Source Limited
Data Hosting Your Choice, Host Anywhere Google
Installation Easy Very Easy
Interface Simple,Web-based Simple,Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server Not Real-time, Fast
Customizable Extensive Limited
Data Sharing ItsYour Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No
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12.  Link to Bid Manager for Remarketing Lists
 Refusal to integrate S2S
 Pervasive:Tag Manager, AdWords, GDN
 Past History
 Search Not Provided
 WiFi Spying
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13.  Data Collection
 Event-level,Automatic (Download ,Outlinks)
 CampaignTracking, SEO-friendly, Can Leverage UTM
 Reporting
 Adaptable DashboardWidgets,Actual UVTrending
 Segments, User Opt-out, Page Speed Monitoring
 Real-time Reporting; Delivery via Mobile, Email
 Optional Modules (MarketPlace)
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14. Pilot-testing Piwik alongside existing install in simple, an easy
way to compare platforms.
1. IdentifyWeb hosting service with MySQL and PHP
2. Download Piwik file to a local machine
3. Unpack archive on the local machine
4. Login (FTP ok), create a subdirectory, e.g. "/piwik"
5. Upload local folders and files to subdirectory
6. Open inWeb browser and begin configuring
7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; addingWeb sites as simple as creating
an instance and then adding page tags
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15.  Finding good digital analysts is challenging
 Piwik is very visual and easy to learn
 Extensive information and documentation at Piwik.org
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16. WhatYou Can Do…
 Use
 Discuss
 Suggest
 BetaTest
 Support - http://crowdfunding.piwik.org/
 Create Modules
 Develop Code
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17.  Scott Respa – Open Analytics Summit
 Maciej Zawadziński – Piwik.org
 Brett Mowry – SecondAct Marketing
 Todd Kelsey - Consultant
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18. Contact: DomenicoTassone
▪ dtassone@encimagroup.com
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