Video Internet Marketing Tips for Business Owners

™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Use Video To Promote You & Your Business!
Pictures Say A Thousand Words
Videos Say A Billion - Literally!
Video Production
www.SilverDoveProductions.com

Studies show an estimated 90% of people would
rather watch a video, than read about your company.
Average Conversion Rate For Text
Only Sites - 1%
Average Using Video - 12%
If you don’t use video, you’re missing out!If you don’t use video, you’re missing out!
Video Production

According to Fine Law a client is more likely to do business
with you when a video is viewed.
On average a person stays on your website 7 times longer
when video is available.
A recent study of 116 corporations
found that internet video was their
number one priority in 2010.
Video Production

Video Production

Stand Out From Your Competitors
Reach New Audiences
Show Customers You Are Their Best Choice
Tell Them Your Way
If you don’t use video, you’re missing out!If you don’t use video, you’re missing out!
Video Production

Tell Them Your WayTell Them Your Way
Video Production

Video For Internet Marketing Is A Must!Video For Internet Marketing Is A Must!
The goal is to bring customers to your website.
It’s a fact, Google is placing a much higher value on videos and is
giving top search engine placements to them.
With this advantage and the traffic it can generate, video
marketing has become a very popular marketing method in the
online market space.
Video Production

Stand Out From The Crowd
Get More Business!
Video Production

• Home Page Introduction
• About Us
• Testimonials
• Landing Pages
• Product Demonstrations
Video Components
The Video Possibilities Are Endless
• Advertisement
• A Promotion
• Infomercials
• A Mini-Documentary
Video Production

“Adding video to my website
was one of the best decisions
I have ever made. Now
visitors to my site can quickly
get information that they
need in real time. I'm also
noticing my website is getting
much better placement in
Google searches since video was added. In today’s marketplace,
having video on your website is a must if you want to stay
competitive!” – Dr. Michael Kosdon
Video Production

Using Video to Show Services and Staff
Video Production

Add Video to Your Site Using YouTube
Video Production

Spokesperson Walks Onto Your Website
Video Production

Spokesperson Walks Onto Your Website Header
Video Production

The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.
Video Production

When Someone Leaves Your Site Use A Popup With
A Spokesperson To Encourage Them to Buy!
Video Production

“Free Tips” - Opt In Email Subscriptions
Create a series of video tips with real beneficial information.
Show the first one, then have a sign up form below the video
so that customers can opt in for future video’s sent by email.
Video Production

Questions and Answers
You are an expert in your field so answer 4 or 5
questions that would be important to your potential clients.
Video Production

• Photo’s, Music, & Text
• Add Voice Over
• Be On-Camera or Hire A Professional
• Use A Teleprompter
• Film On Location or Use Green Screen
Make The Video Simple Or Fancy As You’d Like
Video Production

TIPS
One video is all you need!
Creating High Quality Video Gets You More Viewers,
and establishes credibility & trust
Keep the length of your videos short
Spokesperson should represent your target market
Create Branding – add company website throughout
End with your logo and contact information
Video Production

Make A Good Last ImpressionMake A Good Last Impression
Video Production

TIPS
One video is all you need!
Creating High Quality Video Gets You More Viewers,
and establishes credibility & trust
Keep the length of your videos short
Spokesperson should represent your target market
Create Branding – add company website throughout
End with your logo and contact information
Include a call to action.
Video Production

Ways to Promote Your Video OnlineWays to Promote Your Video Online
We talk about social media, don’t leave out YouTube!
Video Production

• YouTube is a
community
• Have a Channel
• Add new video’s
• Make your featured
video a welcome video
• Watch other video’s
• Add favorites
• Join their partner
program
Video Production

Even The British Monarchy Has a YouTube Channel
Video Production

Social Networking Sites, Blogs & Forums
Upload your video to Facebook and MySpace.
Tell those following you on Twitter.
Blog about your video and link to your video.
When allowed post on forums.
If your video is newsworthy you may want to send
out a press release.
Video Production

Use Google to find video blogs that post interesting online videos
and email them about your video.
Email blogs that talk about your videos topic. If
your video is about animals then email pet
blogs.
Encourage Ratings.
Allow others to embed the video
Video Production

More People Will Find Your Video if it is Properly Optimized
__________
Video Production

Videos are primarily search
based on user-given title,
descriptions and tags.
NOTE: YouTube shows 27 characters in
the video description before…… It’s
recommended to include your website
within this limit to help refer traffic from
your video to your site.
Video Production

1. Use Relevant Tags - Make sure your tags are relevant to
your content.
2. Include YouTube Category Tags - This will help pin your
video to a category.
3. Use Tag words in the title and description.
4. Match Tags in Title and Description - Use tags as you
would primary keywords in a page optimization.
TIP - Tags are not long sentence like phrases.
Tags
Video Production

Produce and release creative and entertaining video’s often. The
more video’s out there, all properly optimized, the better.
The thumbnail is very important. Using
the right one will catch peoples
attention so make it sharp, clear, eye
catching and related to your video.
Just as important is a catchy title to
persuade people to watch your video.
Video Production

Create a way for people
to share your video.
www.addthis.com
YouTube Share Option
Video Production

www.WrapMail.comwww.WrapMail.com
Using Wrapmail and having a video
picture in the wrap that is linked to
your video is very useful.
Video Production

www.tubemogul.comwww.tubemogul.com
Upload your video once using tubemogul.com and they will
add your video to every video sharing site you’ve chosen.
Video Production

Viral Video Marketing is far more cost effective than direct mailing, pay per
click ads, or even search engine marketing when promoting your site.
Viral video marketing generates a high, fast response rate
because people enjoy the video and pass it on to others.
Viral Video Marketing
Video Production

Creativity creates the buzz! Provide an element of surprise and humor.
Spend the time needed to create a compelling or entertaining video so
that people want to pass it on to their friends, making it viral.
You can even base it upon news worthy events or situations.
Have your friends forward your video to people they know, add it to their
MySpace page, bookmark it on social bookmarking sites, add it as a
favorite on YouTube, etc.
Viral Video Marketing
Video Production

Implement These Strategies and Watch
Your Business Grow Tremendously.
Video Production

www.SilverDoveProductions.comwww.SilverDoveProductions.com
For All of Your Video Production Needs
Video Production

Video Internet Marketing Tips for Business Owners

Recomendados

Recomendados

Mais conteúdo relacionado

Último

Último (20)

Destaque

Destaque (20)

Video Internet Marketing Tips for Business Owners