What You Need to Know of Social Media for Government Agencies

1. What You Need
to Know
Of Social Media
for Government Agencies
by Research Technology Data Transfers
Government Information technology and Services (GITS)
1

2. What’ m I Going to Talk about?
g
1. Introduction 4Ps to Social
Media.
2
2. The Few Interesting Facts
about Social Media.
3. Introduction to social
network service.
4. 4 Ps in Penetration of
Social Media.
5. 10 Tips for Safety of Using
Social Media in
Government Agencies.
Government Information technology and Services (GITS)
2

3. What’ m I Going to Talk about?
g
1. Introduction 4Ps to Social 6. Types of Social Media.
Media.
7. The Purpose of the Using
2
2. The Few Interesting Facts of Social Media
Media.
about Social Media.
8. The Process of the Social
3. Introduction to social Media.
network service.
9. What is Social Media
4. 4 Ps in Penetration of Engagement Strategy?
Social Media.
10. Various Measures for
5. 10 Tips for Safety of Using Social Interactive
Social Media in Evaluation are as Follows.
Government Agencies.
11. Example: Interesting
Social Media.
Government Information technology and Services (GITS)
3

4. What’ m I Going to Talk about?
g
1.
1 Introduction 4Ps to Social Media
Media.
2.
2 The Few Interesting Facts about Social Media
Media.
3. Introduction to social network service.
4. 4 PS in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in
Government Agencies
Agencies.
Government Information technology and Services (GITS)
4

5. 4Ps of Marketing Mixed
4Ps
Product Sale Promotion
Personal Selling
price
Public Relations
Place
Advertising
Promotion
Direct Marketing
Government Information technology and Services (GITS)

6. Types of Media • Newspaper
• Magazine
• Mail-order media
• Directories
Printed media advertising
Broadcast media advertising
• Television
• Radio
Other media advertising
g • Cinema
• Internet
• Outdoor media
• Transit media
• Point of purchase
Government Information technology and Services (GITS)

7. Overall Advertising Industry in 2010
Compared t th P
C d to the Previous Y
i Year
Government Information technology and Services (GITS)

8. Overall Advertising Industry in 2010
Compared t th P
C d to the Previous Y
i Year
บทความจาก มารเก็ตติ้ง แอนด มีเดียแฟลช ของ มายดแชร เอเยนซี่การตลาดและเครือขายสื่อ
Government Information technology and Services (GITS)

9. What’ m I Going to Talk about?
g
1.
1 Introduction 4Ps to Social Media
Media.
2.
2 The Few Interesting Facts about Social Media
Media.
3. Introduction to social network service
4. 4 PS in Penetration of Social Media
5. 10 Tips for Safety of Using Social Media in
Government Agencies
Government Information technology and Services (GITS)
9

10. The Few Interesting Facts about Social
Media
Very, Ver
Ver Very Instant
Messages through social
media are produced and spread
instantaneously, virtually without
delay.
y
Just a few clicks and your
message is right there in front of
your target audience assuring an
equally fast and overwhelming
response.
Government Information technology and Services (GITS)

11. The Few Interesting Facts about Social
Media
Videos, Pictures Audio Words,
Videos Pictures, Audio, Words And More
More...
Social Media are
increasingly becoming a favorite
options for the world´s businesses.
The world wide web is
teeming with social media such as
g
communication, collaboration,
multimedia and entertainment
platforms offering the greatest
l f ff i h
advertising solution of our time.
Government Information technology and Services (GITS)

12. What’ m I Going to Talk about?
g
1.
1 Introduction 4Ps to Social Media
Media.
2.
2 The Few Interesting Facts about Social Media
Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in
Government Agencies
Agencies.
Government Information technology and Services (GITS)
12

13. The Marketing Mix
4PS 4CS
Product Customer
Services Solution
Price Customer Cost
Pl
Place C i
Convenience
Promotion Communication
Government Information technology and Services (GITS)

14. Social Media is Acting as Promotion
Social Media is acting as a
role of the Promotion is very
important to business because Social
Media is the role of marketing
communication channels very powerful
h l l
Government Information technology and Services (GITS)

15. The Difference between Advertising and
Social Media
S i l M di
Advertising is focused on "selling".
selling
Social Media is to “help people decide to buy”.
Government Information technology and Services (GITS)

16. What’ m I Going to Talk about?
g
1.
1 Introduction 4Ps to Social Media
Media.
2.
2 The Few Interesting Facts about Social Media
Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in
Government Agencies
Agencies.
Government Information technology and Services (GITS)
16

17. 4 Ps in Penetration of Social Media
Permission
The online community will find a group or customers in
this way be allowed to open or allow access to before.
Government Information technology and Services (GITS)

18. Start with the Listening
Participation
means to cause to participate in reviews of
products or advertisements.
d t d ti t
Government Information technology and Services (GITS)
18

19. 4 Ps in Penetration of Social Media
Profile
profile of the target audience or customers to put them. Should be
turned to focus on the lifestyle of the target Know that life style and behavior
target. behavior,
truly adhering to the data.
Government Information technology and Services (GITS)

20. 4 Ps in Penetration of Social Media
Personalization
as a medium for access to a private person.
Because of the needs of specific customer groups
p g p
according to the customer.
Government Information technology and Services (GITS)

21. 4Ps Is Not Completely If forget This ‘P’
P
Privacy
is because marketers
need to make consumers feel that
the information that people in
social media has come in contact
with the brand. Must be to
protect and maintain privacy too
privacy, too.
ที่มา; ดร.เอียน เฟนวิค :DigiMarketing: The Essential Guide to New Media and Digital Marketing
ทมา; ดร.เอยน เฟนวค
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22. Summary
Another idea to consider
and ponder carefully the best in
terms of the extent appropriate
and ethical use of social
networks to not infringe the
rights of both themselves and
others. This will allow the
maximum benefit from the use
of social networking.
Government Information technology and Services (GITS)

23. What’ m I Going to Talk about?
g
1.
1 Introduction 4Ps to Social Media
Media.
2.
2 The Few Interesting Facts about Social Media
Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in
Government Agencies
Agencies.
Government Information technology and Services (GITS)
23

24. 10 Tips for Safety of Using Social Media in
Government Agencies
1. Always be professional.
2. You are not anonymous.
3. Consider your friends carefully.
4. Ethi l implications.
4 Ethical i li ti
5.
5 Be a judicious editor over yourself
yourself.
Government Information technology and Services (GITS)

25. 10 Tips for Safety of Using Social Media in
Government Agencies
6. Check screening behavior using social
networks need not be the first.
7. Don’t give legal advice.
8. Don’t talk about your cases.
9. You have no privacy.
10. Use commons sense.
Government Information technology and Services (GITS)

26. What’ m I Going to Talk about?
g
6.
6 Types of Social Media
Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive
Evaluation are as Follows.
11. Example: Interesting Social Media.
Government Information technology and Services (GITS)
26

27. Presented by
Onion Head
Siriporn Pongvinyoo
mrkokung@hotmail.com
Government Information technology and Services (GITS)