You Need to Spend Time Listening to Start Social Media

1. You Need to Spend Time Listening
before You Jump in
Start with
the
Listeningg
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1

2. What’ m I Going to Talk about?
g
6.
6 Types of Social Media
Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive
Evaluation are as Follows.
11. Example: Interesting Social Media.
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2

3. What Is Social Media Engagement Strategy?
1. Listening
Are you using a monitoring service like
application analysis? O are you using one of the
li i l i ? Or i f h
many discovery tools such as Google Alerts, or
something else?
hi l ?
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4. Start with the Listening
Share of V i
Sh f Voice
As considered to have people talk to you much.
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5. Start with the Listening
Tone of Voice
Positive or
Negative Voice!
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6. Start with the Listening
Trends over Time
to examine
continuously, to know
that the actions taken
to follow the
objectives or not.
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6

7. What Is Social Media Engagement Strategy?
2. Data Aggregation
You have a mountain of data. Hopefully you
can manage i i
it into something you can use lik a
hi like
dashboard, or feed reader.
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8. What Is Social Media Engagement Strategy?
3. Analysis
What does all the data tell you?
y
Are there clear steps you should take?
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9. What Is Social Media Engagement Strategy?
4. Define Action Steps
You have analysis. You have organization objectives.
What action steps will you take?
How will you keep track of who is doing what?
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10. What Is Social Media Engagement Strategy?
5. Start Conversations
How will you decide the best way to join the
y y j
party? Twitter? Facebook?
How will you track what is happening?
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11. What Is Social Media Engagement Strategy?
6. Measurement
How effective is your strategy?
What measures are you capturing?
What is working?
What isn’t?
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12. What Is Social Media Engagement Strategy?
The value of taking your time i
h l f ki i in
step 1, and really listening cannot be
overstated. You will learn things
about your brand, and the process
itself may help shape your future
strategy.
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13. What Is Social Media Audience
Engagement Strategy?
E t St t ?
Objectives
Strategy
Tactics
Blog
Bl Facebook
F b k Twitter
T itt Youtube
Y tb Hi5
Search Engine Optimization
Goal
http://www ignitesocialmedia com/social-media-monitoring-funnel/#
http://www.ignitesocialmedia.com/social media monitoring funnel/#
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14. What’ m I Going to Talk about?
g
6.
6 Types of Social Media
Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive
Evaluation are as Follows.
11. Example: Interesting Social Media.
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14

15. Various Measures for Social Interactive
Evaluation are as Follows
Alerts Favourites Invite / Refer
Bookmarks Feedback Key page activity
Comments Followers
F ll Love / Like this
Downloads Forward to a friend Message
Email subscriptions Groups Personalization
Registered users Install widget Print page
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16. Various Measures for Social Interactive
Evaluation are as Follows
Profile Time spent on site
Post
Ratings Report spam / abuse
Fans
Reviews Time spent on key pages
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17. Various Measures for Social Interactive
Evaluation are as Follows
Settings Total contributors Widgets
Social media sharing / participation Wishlists
Tagging Uploads Views
Testimonials
T ti i l
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18. Web Analytic Tool for Measuring Website
Visitors
Sample display of popular Web Analytic
Tool d
T l and can h dl measurement statistics and
handle t t ti ti d
figures.
Web Analytic Tools Thais commonly used.
y y
Which are both free money and free.
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19. Web Analytic Tool for Measuring Website
Visitors
1) Truehits
2)
) Google Analytics
g y
3) Stat Counter
4)
) W3 Counter
5) Web-Stat.com
6)
) One Stat
7) Site Meter
8)
) Stat.in.th
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20. What’ m I Going to Talk about?
g
6.
6 Types of Social Media
Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive
Evaluation are as Follows.
11. Example: Interesting Social Media.
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20

21. Social Media used for implementing
organizations
i ti
Social Media used for implementing organizations Annan
although they may have concerns regarding the safety or
concern that can not be controlled, but soon these
organizations will find that People in an organization facing
each other and are related i any way as a network using
h th d l t d in t k i
these media. By the way No agency was able to block it.
These people will take the Social Media applications in
various fields. Widely
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22. Example: Interesting Social Maida
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23. Example: Interesting Social Maida
PTT campaign CSR "1 million trees, presented his father "
1 trees father.
www.milliontreesforking.com
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24. Example: Interesting Social Maida
PTT campaign CSR "1 million trees, presented his father "
1 trees father.
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25. Example: Interesting Social Maida
PTT campaign CSR "1 million trees, presented his father "
1 trees father.
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26. Example: Interesting Social Maida
PTT campaign CSR "1 million trees, presented his father "
1 trees father.
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27. Example: Interesting Social Maida
Crisis
C i i management t
in Social Media
Positioning Magazine 26 มีนาคม 2553
http://www.positioningmag.com/Magazine/Details.aspx?id=86138#
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28. Example: Interesting Social Maida
นกการเมอง กบ S i l media
ั ื ั Social di
จุรินทร ลักษณวิศิษฏ http://www.aoodda.com/blog/
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29. Example: Interesting Social Maida
http://twitter.com/aoodda
p
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30. Example: Interesting Social Maida
http://www.facebook.com/Jurin.Aoodda?v=app_2373072738#!/Jurin.Aoodda?v=wall
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31. Example: Interesting Social Maida
Using Social Media in US Navy
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32. Example: Interesting Social Maida
Using Social Media in US Navy
Communication Tool
Effective Crisis communication
Tool
Keep Families connected
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33. Example: Interesting Social Maida
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34. Social Networking is Becoming Popular in
the Criminal Justice Process
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35. Social Networking is Becoming Popular in
the Criminal Justice Process
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36. Social Networking is Becoming Popular in
the Criminal Justice Process
ขนาดคนร า ย
หนีไปบวชเปนพระก็
ยั ง ไม ว ายถู ก ลากเข า
ซงเต ก็ดวยใบหนาเจา
ซังเต กดวยใบหนาเจา
ตั ว ปรากฏหราอยู บ น
'ปฏิิ ทิ น จัั บ โจร' ซึึ่ ง
ป โ
ตํารวจพิมพแจกใหกับ
ประชาชนนั่นเอง
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37. Social Networking is Becoming Popular in
the Criminal Justice Process
จาเฉยผูกําราบนักซิ่ง
เรี ย กว า เทคโนโลยี ที่ มี
หากไมสามารถนํํามาประยุกตใช
ไ ป
ได แมจะกาวหนาขนาดไหนก็คง
ไรประโยชน
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38. Basic Elements of a Social Media
1. Using Social Media t attract people t li t
1 U i S i l M di to tt t l to listen t each
to h
participant.
2. To have accepted a generous share many views.
3
3. A conversation correspondence.
co e sat o co espo de ce
4. There is a cluster or a social.
5. To can be connected to other websites.
6. A mixture of cultural groups as a garnish to be
joined more.
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39. Example of "cultural Expression” by Social
Media
M di
รณรงคปดไฟ
รณรงคปดไฟ
พรอมกันทั่วโลก
การเมือง ( เม.ย.)
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40. Summary
Publishing
g
Print & Web Official
Social
Media Website
Personal Comm
Newsletter
Engagements Plan
Newspaper Earned
Media
Email
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41. Formula Should be Used Social Network
o u a S ou d Soc a et o
within the Government Agencies
Go
overn
1. Within the organization should have security
policies for using.
nmen Agencie
2. Requires the issuance of regulations.
3. identifying.
3 Must be personally identifying
nt
4. Monitoring of Internet use at all times.
5. Planning the impact of unexpected things that
g pp
might happen in the future.
es
6. Allowing employees to do Everything.
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41

42. What should be happen within Government
Agencies from the use of social network
1. Violations of rules and regulations of the
organization.
2. The internal information can be released
Use
outside the organization.
ers
3. The internal and external information
together.
g
4. Do not use personal accounts to the same
organization as the account name.
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42

43. Summary
Bringing Social Networking into
the government agencies.
Consider the safety of the organization is
the first priority.
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44. Summary
To Set up clear policies to use.
Promotion
Controlling
C t lli
To organize in order to reduce
g
risks and negative impacts to use.
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45. Government Information technology and Services (GITS)

46. Getting Your Company Ready
46

47. Market analysis
y
Companies should constantly
measure what competitors are
doing in the social space. Here
are some examples i th h t l
l in the hotel
industry that can be added to a
chart of industry assets.
47

48. Crisis response plan
p p
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49. Social media triage
g Take reasonable action
to fix issue and let
customer know action
taken
Positive Negative
Yes Yes
No Assess the
Does customer
Do you want Evaluate the
need/deserve more
to respond? message purpose
info?
Yes Unhappy Yes Are the facts No Gently correct the
No Response
Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value?
l Complainer?
l correct?
No Yes
Is the Explain what is being
Respond in
Respond in Thank the
Thank the Comedian
Comedian Yes
problem done to correct the
kind & share person Want‐to‐Be?
being fixed? issue.
No
This framework was built using the USAF Blog Triage.
g g g Yes
(Added this attribution post webinar) Let post stand and
monitor.
49

50. Presented by
Onion Head
Siriporn Pongvinyoo
mrkokung@hotmail.com
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