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1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
IN YOUR
DIGITAL MARKETING
ANIMATED
YOU CAN USE
3 CAT-FREEWAYS
Whenever
someone
mentions a
GIF
GIFSI
you probably think about
a short, funny clip, often
featuring a cute animal or
a little bit of schadenfreude.
YOU KNOW,
SOMETHING LIKE THIS…
Cats!
Dogs!
Lizards!
WHY CAN’T
I BE THAT
CUTE?
They’re not all that way.
GIFS CAN BE USEFUL
FOR MARKETERS, TOO.
If a picture is worth a thousand
words, a GIF is worth 10,000.
GIFs are a mini-vehicle for storytelling,
capturing emotions and communicating
them in a concise way that words and
pictures alone cannot.
Joe Puglisi
Senior Creative Strategist for Buzzfeed
ARE YOU USING GIFS
in your marketing?
IF NOT,
YOU SHOULD BE!
HERE’S 3 WAYS
TO HELP YOU START
Nike Shoes
American Apparel
ANNOUNCEA NEW PRODUCT OR SERVICE01
Kenneth Cole
Anthropologie
LIVEN UP EMAILS OR LANDING PAGES02
One study showed
that adding an
animated GIF to an
email resulted in
12% more sales
Fred Flare
DRAWATTENTIONTOA CALL-TO-ACTION03
A little animation
helps draw the
reader’s attention
to your calls-to-action,
increasing the chance
of conversion.
Method
Animated GIFs aren’t just for
entertainment anymore.
How will you
incorporate GIFs in your
MARKETING
???
twitter.com/oneupweb
1.877.568.7477
info@OneUpWeb.com
ONEUPWEB.COM
facebook.com/oneupweb
LET’S CONNECT!
linkedin.com/company/oneupweb
Need help? Give us a call.

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