In this session, Nate Denton, Managing Director of Creative Services at One North Interactive, explores how firms can design with personality and attract their audiences visually on the web. Using ingredients such as authenticity, quality, attitude, organization and visual language, Nate shows examples of how businesses have triggered an emotional response from their audiences using a method he calls attractonality. From The 2013 Experience Lab: The Relationship Game. For more on #1NLab13, visit http://bit.ly/HRVAFX. To view a video recording of this session, visit http://bit.ly/JPQ1tF.

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