2. So what’s the UK radio problem?
Radio Revenue is not ‘growing’, beyond inflation
T.S.L ,especially amongst young, is slowly declining
Sample based estimates businesses are challenged
Radio Airtime is cost effective but not accountable enough
Radio yields are declining
Internet disrupting everything
33. Broadcast:
How does InStream work?
Live Programming Commercial Break Live Programming
1 2 3 4 5 6
In Stream: Live Programming Targeted Ads Extra Content Live Programming
1 2
Branded Content: Live Programming Targeted Ads Branded Content Live Programming
1 2
37. Younger - More male - More upmarket
Male
Younger Older
Female
Source: Absolute Radio Account listener-base,
RAJAR Q4 2011
38.
39. Thinking about Budweiser and any advertising
recently for the beer, how did it make you feel?
44.8% are more positive
Base: 192 targeted InStream listeners, 141 Broadcast listeners
40.
41. Active Location & Exact Age Targeting
Interactive , Visualized & Social
Digital metrics – ‘One to One’
Facebook and Google are perhaps the most obvious examples of brands using data for commercial benefit, but it ’ s also affecting traditional media brands too…David Abraham (CEO of C4) has referred to audience data as the ‘ oil and soil ’ of the future of broadcast. one music brand that has already been highly successful in using logged-in data for commercial benefit is Pandora…
Well, car manufacturers are hot on the heals of IPTV… they ’ re already developing their own app platforms that can access the Internet – currently through a smartphone but eventually it ’ ll be built-in, which could feature a logged-in interface similar to the image on screen now