This document contains charts and graphs depicting key performance metrics for the Absolute Radio Network from April 2012 to March 2013. It shows trends in mobile app installs and usage, online listenership across platforms, social media engagement, brand awareness, and radio reach and hours. Overall, the data indicates that while some metrics such as app installs and online visitors fluctuated over time, the network maintained a consistent national radio audience reach of around 3 million weekly listeners.
3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
216 222 211 207 221 219 206 211 209 212
194 199
93 77
42 38
68 75
70 74 81 86
73 68
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Station Players Other Apps
Sources: Spodtronic and Flurry
5. Absolute Radio Network
Total Account Registrations (000s)
0
200
400
600
800
1,000
1,200
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Legacy Desktop Mobile
Source: Internal server logs
10. Absolute Radio
RadioPlayer
270
293
278 278
262
248
262 261
228
247
239
261
Apr
12
May
12
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Unique Visitors (000s)
Source: Google
746
839
761 780
732
765
866 852
689
838
781
825
Apr
12
May
12
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Visits (000s)
11. Absolute Radio
Social Media
80 84 90 96 98 100 103 105 106 108 110 111
103 107
111
114 119 123 128 132 135 138 142 145
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Total Facebook Likes (000s)
Absolute Radio Other Network Pages
Source: Facebook and Twitter
31 33 34 36 39 46
57
71
80
95
106
116
12 13 13 14
15
16
17
18
19
21
23
24
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Total Twitter Follows (000s)
Absolute Radio Other Network Profiles