The documents provide analytics data for the Absolute Radio Network across multiple platforms from 2009 to 2012. Overall, the network saw growth in mobile app installs and usage, online visitors and traffic, social media followers and engagement, and radio listenership. However, prompted awareness declined both nationally and in London over the period.

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8
8 8 19 10
36 121 47 11 22 17
25 11
14 20
59 54
149 38 48
41 45 19
60 12 9
101 10 27
59 45
58 55
13
9
193 196 204
183 179
154 158 147
134 142 139
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 307 305 309
300
290 295 286
276 2.42
2.26 2.27
253 2.18
246 2.08 2.11
1.92 1.97
1.83
1.70
1.56 1.58
Oct 2012
Nov 2012
Oct 2012
Nov 2012
Jan 2012
May 2012
Aug 2012
Sep 2012
Jan 2012
May 2012
Aug 2012
Sep 2012
Dec 2011
Mar 2012
Apr 2012
Mar 2012
Apr 2012
Feb 2012
Jun 2012
Dec 2011
Feb 2012
Jul 2012
Jun 2012
Jul 2012
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
77
86 88 93 77 68 75
70 74
42 38
236 241
220 217 216 222 211 207 221 219 211
206
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Worldwide Mobile App Visits from iPads
iPad App Visits %
21.8
17.8
16.4
15.5
8.8 9.2
8.5 8.2
Live Scores Station Players
Aug-12 Sep-12 Oct-12 Nov-12
Source: Google

5. Absolute Radio Network
Total Account Registrations (000s)
Legacy Desktop Mobile
1,000
900
800
700
600
500
400
300
200
100
0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Internal server logs

6. Absolute Radio
Worldwide YouTube Video Views (000s)
750 744
575 562
537
510
452 453
433 422
398
352
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

7. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
3,000
2,522
2,500
2,000
1,500
1,016
1,000
500 331
0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

8. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557 550
532 529 534 533 536
514 520 507 515
Utility broken
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Piwik

9. UK Online Unique Visitors (000s)
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12
757
581
508 486
430
316
280
183 170 164
127 116
77 59
Source: UKOM

10. Absolute Radio Network
Worldwide Site Traffic
Visits (millions) Page Views (millions)
2.1 2.1
2.1 7.1
6.6 6.5
2.0 6.1
5.8 5.6 5.8 5.8
5.4 5.4 5.3
2.0 2.0
4.9
1.9
1.9 1.9
1.9
1.8
1.8 Nov 12
Nov 12
Sep 12
Oct 12
Sep 12
Oct 12
Jan 12
May 12
Aug 12
Jan 12
May 12
Aug 12
Dec 11
Apr 12
Apr 12
Feb 12
Feb 12
Mar 12
Dec 11
Mar 12
Jun 12
Jul 12
Jun 12
Jul 12
Source: Google

11. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906
301 861 866 852
293 839
283 282 278 278 813 811
270
262 262 261 746 761 780 765
257 732
248
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
11 12 12 12 12 12 12 12 12 12 12 12 11 12 12 12 12 12 12 12 12 12 12 12
Source: Google

12. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
128 132
114 119 123 63
111
107 62
95 98 103
83 87 60
56
52 53
48 50
42 46
38 40
71
96 98 100 103 105
73 75 77 79 80 84 90 57
39 46
30 31 33 34 36
21 22 27
Feb 12
Feb 12
Jun 12
Jul 12
Nov 12
Jun 12
Jul 12
Nov 12
Sep 12
Oct 12
Sep 12
Oct 12
Jan 12
May 12
Aug 12
Jan 12
May 12
Aug 12
Apr 12
Apr 12
Dec 11
Mar 12
Dec 11
Mar 12
Source: Facebook and Twitter

13. Absolute Radio Network
Facebook Talking About (000s)
Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12
30.0
25.0
20.9
20.0
15.0
9.9
10.0
8.1 8.2
5.0
0.0
Absolute Breakfast 80s Others
Source: Facebook

14. 10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
0.0
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
16+
Mar 10
Apr 10
May 10
Jun 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Jul 10
Aug 10
25-54
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
25-54 London
Prompted Awareness
Jul 11
Absolute Radio Network
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
37.9
48.3
62.0

15. National Prompted Awareness
Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12
90
80 75.2 73.8
70 67.1
60 58.4
49.5
50 45.3
40.7
40 38.3 37.9
30.3
30
23.5
20.4 19.9
20 18.1
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

16. London Prompted Awareness
Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12
90
79.0
80
73.4 72.9
69.1
70 67.7
60
53.3 52.3
50 46.8 45.7
43.1
41.5
40
30
20
10
0
Capital Kiss Heart Classic FM Magic Absolute LBC Talk Sport Smooth Xfm Absolute
Network Radio
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

17. Absolute Radio Network
Weekly Reach (millions)
W3:11 W2:12 W3:12
3.2 3.2
3.0 3.0
2.9
2.8
1.3 1.3
1.1 1.1 1.1
1.0
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

18. Absolute Radio Network
Monthly Reach (millions)
W3:11 W2:12 W3:12
5.4 5.3
5.0 5.2
5.0
4.8
2.1 2.1
1.8 1.9 1.8
1.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

19. Absolute Radio Network
Weekly Hours (millions)
W3:11 W2:12 W3:12
25.3 25.1
20.7 20.3
19.8 19.2
10.1 10.0
7.2 7.0 6.9 6.6
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR