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During Firefly's content distribution event, Cat Macdonald from Absolute Radio stressed her view that reports of the press release’s demise have been greatly exaggerated, with clever content an ideal tool for reinvigorating this PR favourite. She also noted that brands who engage with social media must be prepared to “feed the monster”, lest they seem disengaged and out-of-touch.
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During Firefly's content distribution event, Cat Macdonald from Absolute Radio stressed her view that reports of the press release’s demise have been greatly exaggerated, with clever content an ideal tool for reinvigorating this PR favourite. She also noted that brands who engage with social media must be prepared to “feed the monster”, lest they seem disengaged and out-of-touch.
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Absolute Radio Engagement Metrics November 2013
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Absolute Radio Engagement Metrics October 2013
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Absolute Radio Engagement Metrics September 2013
Absolute Radio Engagement Metrics September 2013
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Absolute Radio Engagement Metrics August 2013
Absolute Radio Engagement Metrics August 2013
Absolute Radio Engagement Metrics August 2013
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Absolute Radio Engagement Metrics July 2013
Absolute Radio Engagement Metrics July 2013
Absolute Radio Engagement Metrics July 2013
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Absolute Radio Engagement Metrics June 2013
Absolute Radio Engagement Metrics June 2013
Absolute Radio Engagement Metrics June 2013
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Absolute Radio Engagement Metrics May 2013
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Absolute Radio Engagement Metrics April 2013
Absolute Radio Engagement Metrics April 2013
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Engagement metrics Jan2011
1.
Source: Internal server
logs
2.
Source: Internal server
logs
3.
Source: Internal server
logs
4.
Source: Internal server
logs
5.
Source: Respective app
stores
6.
Absolute RadioMobile App
Usage Sources: Spodtronic and Flurry
7.
Source: Internal server
logs
8.
Source: YouTube
9.
Absolute RadioOn-Demand Hours
Source: Server logs and YouTube
10.
Source: RAJAR
11.
Source: RAJAR
12.
Source: RAJAR
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