1. Absolute Radio Network
Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 7
36 121 47 11 22 17
25 14
59 38
149
41 45
60
101 10 27
59
58
13
9
193 183 179 196
142 139 154
134
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4
Source: Respective app stores

2. Absolute Radio Network
Mobile App Usage
Active Users (000s) Sessions (millions)
326
313
279 2.42
268 269
259 259 2.18
246
233 1.97
219 219 1.88 1.92 1.86
211 1.76 1.80
1.74
1.56 1.61 1.57
Jul 2011
Jul 2011
May 2011
Jun 2011
May 2011
Jun 2011
Dec 2011
Dec 2011
Jan 2012
Jan 2012
Feb 2011
Aug 2011
Feb 2011
Aug 2011
Mar 2011
Sep 2011
Mar 2011
Sep 2011
Apr 2011
Apr 2011
Oct 2011
Oct 2011
Nov 2011
Nov 2011
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Mobile App Active Users (000s)
Station Players Other Apps
77 91
34 36 48 66
30 64
31 14 15
13
226 223 236 235
216 206 204 219 212 205
198 202
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Registered Accounts (000s)
Desktop Mobile
175
150
125
100
75
50
25
0
Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750 744
615
555 534 541
503 505
421 411
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
4,000
3,500
3,000
2,501
2,500
2,000
1,641
1,500
1,000
404
500
0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: YouTube

7. UK Online Unique Audience (000s)
Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
492
465
409 408
259
144 132 122 119
103
talkSPORTClassic FM Capital Heart FM Absolute Real Magic XFM KISS Smooth
Network Websites Radio Radio 105.4 Online Radio
Network
Source: UKOM

8. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
86.5 89.7 86.6
79.8 82.5 39.6
71.9 75.5 37.8
68.3 34.1 35.9
62.7 30.7 32.2
28.7 29.6
54.2 56.9 25.5 27.1
50.8 23.0 24.2
64.2 66.1 68.8 70.3 71.8 73.2 74.6
55.6 61.6 20.4 21.2 22.4
37.4 43.5 45.8 17.4 18.1 18.9 19.7
13.4 14.0 14.6 15.3 16.8
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
11 11 11 11 11 11 11 11 11 11 11 12 11 11 11 11 11 11 11 11 11 11 11 12
Source: Facebook and Twitter

9. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12
7.0
6.0 5.9
5.0
3.9
4.0
3.0
2.5
2.0
0.9 1.0
1.0
0.5 0.4
0.2 0.3 0.2
0.0
Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock 'n'
Rock Roll
Football
Source: Facebook

10. Unprompted Awareness
5.00
0.00
1.25
2.50
3.75
6.25
7.50
8.75
10.00
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Mar 10
Apr 10
May 10
Unprompted
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Prompted
Jan 11
National Awareness
Feb 11
Mar 11
Absolute Radio Network
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
7.8
36.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Prompted Awareness

11. Absolute Radio Network
Weekly Reach (millions)
W4:10 W3:11 W4:11
3.0 2.9 2.8 2.8
2.3 2.2
1.1 1.1 1.0 1.1
0.9 0.9
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

12. Absolute Radio Network
Monthly Reach (millions)
W4:10 W3:11 W4:11
5.0 4.9 4.8 4.7
3.9 3.8
1.8 1.8 1.7 1.7
1.4 1.4
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

13. Absolute Radio Network
Weekly Hours (millions)
W4:10 W3:11 W4:11
20.7 20.3
19.0 18.8
16.0 15.9
7.2 7.8 7.7
6.9
5.7 5.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

14. Absolute Radio
On-Demand Hours
Downloaded Streamed
On-Demand Hours (millions) On-Demand Hours (000s)
2.32
2.29 395
322
292
280
2.13
2.10 206
2.05
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
11 11 11 11 11 11 11 11 11 11 11 12 11 11 11 11 11 11 11 11 11 11 11 12
Source: Server logs and YouTube

15. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
12.2 11.9 11.6
10.7
9.7
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: Internal server logs

16. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
6.6 6.6 6.4
5.9
5.2
5.7 5.4 5.2
4.5 4.8
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: Internal server logs

17. Absolute Radio Network
Worldwide Mobile Streamed Hours (millions)
Mobile Hours Percentage of all streamed hours
11.4% 11.2% 11.6%
10.1%
1.3 1.3
1.2 1.2
3.9%
0.4
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: Internal server logs

18. Absolute Radio Network
Worldwide Mobile Streamed Hours (000s)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
884 873
813 823
251 457 470
420 398
127
0 0 0 0 0 0 0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: Internal server logs

19. Absolute Radio Network
Worldwide Podcast Downloads (millions)
4.9
4.5
3.9 4.0
3.6 3.6
3.2
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012
Source: Internal server logs