1. Building a Strong Brand Foundation
- Choosing the right market / verticals,
- Identifying keywords that speak to your value proposition,
- Defining key metrics / conversion rates,
- Best practices for measuring success.
2. Developing a Killer Content Marketing Strategy
- Understanding why content marketing is so important,
- Choosing the right kind of content for your startup,
- Determining topics, editorial schedules, and your creation plan,
- Finding the best writers to help generate killer content,
- How to use social media to help promote your content,
- The importance of guest blogging and how to make it happen.
3. Getting Press for Your Startup
- Knowing the right time to launch your startup,
- Defining your value proposition and why the media should care,
- Identifying the best journalists & publications to cover your startup,
- Building a solid network before you need it,
- Launch day logistics; press kits, exclusives, embargoes and more.
5. Survey Your Users
1. How did you discover [Product name]?
2. How would you feel if you could no longer use [Product name]?
3. What would you likely use as an alternative if [Product name] were no
longer available?
4. What is the primary benefit that you have received from [Product
name]?
5. Have you recommended [Product name] to anyone?
6. What type of person do you think would benefit most from [Product
name]?
7. How can we improve [Product name] to better meet your needs?
8. Would it be okay if we followed up by email to request a clarification to
one or more of your responses?
#GrowthHack
6. Benchmarks
What’s a solid
measurement
of success for
your marketing
initiatives?
#GrowthHack
7. SMART is the new Sexy
•Specific
•Measurable
•Attainable
•Relevant
•Timely
#GrowthHack