Learn the 10 most common mistakes when creating a custom apartment website and how to fix them.

1. Ten Tips For Fixing Your
Terrible Website
With DR. IQ

4. 1. What does the
acronym
HTML stand for?

5. What does the acronym HTML stand
for?
• How To Make Laughs
• High Temperature Metals Laboratory
• HyperText Markup Language

6. What does the acronym HTML stand
for?
• How To Make Laughs
• High Temperature Metals Laboratory
• HyperText Markup Language

7. What does the acronym HTML stand
for?
• How To Make Laughs
• High Temperature Metals Laboratory
• HyperText Markup Language
Tip #1: Broken code hurts usability and
search results.

8. 2. What is a web server?

9. What is a web server?
• The waiter in a bar that caters to spiders
• Software that responds to a browser’s
request for a page
• A piece of computer hardware that holds
websites in folders

10. What is a web server?
• The waiter in a bar that caters to spiders
• Software that responds to a browser’s
request for a page
• A piece of computer hardware that
holds websites in folders

11. What is a web server?
• The waiter in a bar that caters to spiders
• Software that responds to a browser’s
request for a page
• A piece of computer hardware that
holds websites in folders
Tip #2: Better quality server, better
performance, better user experience.

12. 3. What does a browser
do?

13. What does a browser do?
• Requests, interprets and displays web
pages
• Provides professional expertise regarding
the shape and style of your eye brows

14. What does a browser do?
• Requests, interprets and displays web
pages
• Provides professional expertise regarding
the shape and style of your eye brows

15. What does a browser do?
• Requests, interprets and displays web
pages
• Provides professional expertise regarding
the shape and style of your eye brows
Tip #3: Leave nothing to chance. Test
your website on every browser.

16. 4. Which is an example
of good web design?

17. Which is an example of good web design?
• Including a famous logo, like Calvin Klein,
on the home page
• Having rock and roll music play as soon as
the website opens
• Using navigation that makes it intuitive and
easy to use the site

18. Which is an example of good web design?
• Including a famous logo, like Calvin Klein,
on the home page
• Having rock and roll music play as soon as
the website opens
• Using navigation that makes it intuitive
and easy to use the site

19. Which is an example of good web design?
• Including a famous logo, like Calvin Klein,
on the home page
• Having rock and roll music play as soon as
the website opens
• Using navigation that makes it intuitive
and easy to use the site
Tip #4: Use common sense, clearly
labeled navigation.

20. Bonus round!
SERP

21. Bonus round!
SERP
Search Engine Results Page

22. 5. Which carries the
most weight for search
engines?

23. Which carries the most weight for search
engines?
• The headers
• Meta data
• Content

24. Which carries the most weight for search
engines?
• The headers
• Meta data
• Content

25. Which carries the most weight for search
engines?
• The headers
• Meta data
• Content
Tip #5: Create relevant content and
renters will find you.

26. 6. In the SEO world,
what is a keyword?

27. In the SEO world, what is a keyword?
• A word that serves as a key to the meaning
of another word
• A word or phrase that describes the
contents of a webpage
• A word used to decipher a cryptogram

28. In the SEO world, what is a keyword?
• A word that serves as a key to the meaning
of another word
• A word or phrase that describes the
contents of a webpage
• A word used to decipher a cryptogram

29. In the SEO world, what is a keyword?
• A word that serves as a key to the meaning
of another word
• A word or phrase that describes the
contents of a webpage
• A word used to decipher a cryptogram
Tip #6: Don’t stress about keywords.

30. Fill in the blank:
are the new
keywords.
Bonus round!

31. Fill in the blank:
Titles are the new
keywords.
Bonus round!

32. 7. How many factors are
in Google’s search
algorithm?

33. How many factors are in Google’s search
algorithm?
• 50
• 100
• 200
• Over 500

34. How many factors are in Google’s search
algorithm?
• 50
• 100
• 200
• Over 500

35. How many factors are in Google’s search
algorithm?
• 50
• 100
• 200
• Over 500
Tip #7: Learn the contributing factors to
the relevance of your site.

36. Bonus Round!
Pirate, Payday, Pigeon,
Penguin, Panda and
Hummingbird?

37. Bonus Round!
Pirate, Payday, Pigeon,
Penguin, Panda and
Hummingbird?
Google’s algorithms
(changes 500-600 times a year)

38. True or false: An SEO
strategist can guarantee your
listing will show up on the 1st
page.
Bonus round!

39. False: An SEO strategist can
guarantee your listing will
show up on the 1st page.
There are no guarantees when it
comes to Google ranking.
Bonus round!

40. True or false: Craigslist ads
help boost your SEO.
Bonus round!

41. False: Craigslist ads help
boost your SEO.
False. Craigslist links are “nofollow,”
meaning they pass no SEO value to your
site.
Bonus round!

42. What is Google
“My Business?”
Bonus round!

43. What is Google
“My Business?”
Formerly known as Places, My
Business is Google’s answer to Yelp.
Bonus round!

45. 8. What % of renters
surveyed rely on ratings
& reviews?

46. What % of renters surveyed rely on ratings &
reviews?
• 10%
• 26%
• 88%

47. What % of renters surveyed rely on ratings &
reviews?
• 10%
• 26%
• 88%

48. What % of renters surveyed rely on ratings &
reviews?
• 10%
• 26%
• 88%
Tip #8: Managing your online reputation
can be difficult, but you can't afford not
to.

49. Which site now has a local
business page for every
property in the US?
Bonus round!

50. Which site now has a local
business page for every
property in the US?
Facebook
Bonus round!

51. Which review site now has
the highest amount of
reviews per month?
Bonus round!

52. Which review site now has
the highest amount of
reviews per month?
Facebook
Bonus round!

53. Who said:
“Your most unhappy
customers are your greatest
source of learning”?
Bonus round!

54. Who said:
“Your most unhappy
customers are your greatest
source of learning”?
Bill Gates
Bonus round!

55. 9. When responding to a
negative review online,
what should you
include?

56. When responding to a negative review online,
what should you include?
• An apology
• A phone # or email address
• Private response offline simultaneously
• Custom response addressing the
reviewer’s issue
• All of the above

57. When responding to a negative review online,
what should you include?
• An apology
• A phone # or email address
• Private response offline simultaneously
• Custom response addressing the
reviewer’s issue
• All of the above

58. When responding to a negative review online,
what should you include?
• An apology
• A phone # or email address
• Private response offline simultaneously
• Custom response addressing the reviewer’s
issue
• All of the above
Tip #9: Respond to each review, negative or
positive.

59. Responsive design is better than mobile-
dedicated sites
• True
• False

60. Responsive design is better than mobile-
dedicated sites
• True

61. Responsive design is better than mobile-
dedicated sites
• True
Tip #10: Responsive design is the way of
the future.

62. True or false:
91% of renters will use
mobile next time they are
looking for an apartment.
Bonus round!

63. True or false:
91% of renters will use
mobile next time they are
looking for an apartment.
True
Bonus round!

64. What % of users will
abandon your website if it
doesn’t load on a phone?
Bonus round!

65. What % of users will
abandon your website if it
doesn’t load on a phone?
75%
Bonus round!

66. 10. Smartphone
shoppers use their
phone for…

67. Smartphone shoppers use their phone
for:
• Finding directions
• Looking for product reviews
• Finding & comparing pricing
• All of the above

68. Smartphone shoppers use their phone
for:
• Finding directions
• Looking for product reviews
• Finding & comparing pricing
• All of the above

69. Smartphone shoppers use their phone
for:
• Finding directions
• Looking for product reviews
• Finding & comparing pricing
• All of the above
Tip #10 ½: Provide a self-service
experience and focus on the site
essentials.

70. Looking for more?
Request a demo here!