1. Institutions

2. What type of institution might
distribute our film?
Must be aimed at the mass market (not incredibly
niche)
Must involve previous experience with films aimed at
our target audience
Teenage girls (13-18)
Group E (students)
Must distribute similar films to ours
Genre (chick flick)
Examples, 'Mean Girls', 'She's the Man'

4. Universal
Mass audience
Well known
High budget
Distributed successful chick flicks, including:
Wild Child (containing similar themes about being
natural and yourself over materialistic obsessions
John Tucker Must Die

6. See-Saw Films
Very contemporary and modern – founded in
2008
Aimed for a mass market but are small, British
company
Hasn't previously distributed chick-flicks but
does endorse films with subversive artistic
styles and messages (much like ours)
Known for films like: The King's Speech

8. Paramount Pictures
Founded in 1912
One of the largest (top-grossing) studios in Hollywood
(appealing to a mass market) This is an indicator of the
studio's success in distributing its films effectively to the right
audience members (who will make them money by
buying/watching the film)
Previous experience with chick flicks is extensive - well known
for producing chick flicks like 'Mean Girls' which has redefined
and shaped the chick flick genre. This appeals to our target
audience
'Mean Girls' not only has a similar audience but also addresses
similar teenage issues of identity, social cliques and teenage
social life
This institution is the most suitable as a distributor of our film