Is Your Business Sending the Right Message? Telling Your Story in Business

•

3 gostaram•900 visualizações

Is Your Business Sending the Right Message? Telling Your Story in Business Presentation to the National Enterprise Conference on messaging and telling your business story.

Negócios Tecnologia

Is your business
sending the right
message?
Olwen Dawe
Irish Business Intelligence
@OlwenIBI

I don’t think they got what we were
saying?
I’m not sure if they got our message…
They definitely didn’t get our
business idea…
They definitely didn’t understand the
concept…

Bringing people with you…
Telling your story well…
Knowing what matters to you…
Knowing what matters to them…

What are we here to do?
What makes us different /
compelling?
What’s our plan?
What’s our
story?

What matters to us?
[Values]
What matters to them?
[Audience]
How do we convey
these messages?
[Channels]

What are the
behaviours,
deliverables and
objectives of this
business?
What do we care
about?
How does this
translate into our
actions and
messaging?

Where do they place
value?
Expectations?
What’s important?
Do your values
match? Or can they
match…

The
Message
Matrix
Know your values in
business… [what
matters to us]
Know where you’re
going – and how
you’re going to get
there…
Know your audience’s
values…
= Tell your story!

Is Your Business Sending the Right Message? Telling Your Story in Business

Mais conteúdo relacionado

Mais procurados

Create Compelling Marketing Messaging and PositioningIntelligent_ly

The Power of Personal BrandingBlack Card Marketing Group

Selling Mehedgesjs

Personal Branding CampaignArbunize

Setting Yourself Apart From The CrowdKaren M Zoller, MS

The trees and the forests, 'why' brand and why usUllash Tiwari

What’s Your Story? Branding your start-up to connect with your target - MaRS ...MaRS Discovery District

Know more about your personal brandingHenry Lee

BRANDEQ PERSONAL BRANDING CAMPAIGNGavin Jones

Personal brandingSandeep Gupta

Know more about your personal brandingHenry Lee

About Personal BrandingLindsay Jefferson

What's your story?Brenda van Ginkel

Market Yourself-Secrets To A Successful CVNoman Mahmood

Know more about your personal brandingAtticus Wood

Know more about your personal brandingHenry Lee

Personal brandingUmasree Raghunath

Brand yourself - Personal Branding - Market Yourself for Successful CareerTamizha Karthic

Personal brandingDebbie Shalom

Know more about your personal brandingleehenry14mar

Mais procurados (20)

Create Compelling Marketing Messaging and Positioning

The Power of Personal Branding

Selling Me

Personal Branding Campaign

Setting Yourself Apart From The Crowd

The trees and the forests, 'why' brand and why us

What’s Your Story? Branding your start-up to connect with your target - MaRS ...

Know more about your personal branding

BRANDEQ PERSONAL BRANDING CAMPAIGN

Personal branding

Know more about your personal branding

About Personal Branding

What's your story?

Market Yourself-Secrets To A Successful CV

Know more about your personal branding

Personal branding

Brand yourself - Personal Branding - Market Yourself for Successful Career

Personal branding

Know more about your personal branding

Destaque

Presentation on taking notes, writing letters and memoHijratullah Tahir

Abbreviation and-symbols-for-noteTrang Tran

Listen notesVishal N. Lokhande

Support4Growth: "Supporting Women Entrepreneurs"Olwen Dawe

Presentation to Chartered Accountants Ireland BootCampOlwen Dawe

40 Years of NWCI & European Membership | Where Are We Now?Olwen Dawe

Note taking basics (updated)rockworkshop

Note taking pptRyan Rarick

Outsourcing and the SME Business Model | Presentation to GMIT Business StudentsOlwen Dawe

Chat Room | Pakistani Chat Room only on Gupshupcorner.comPakistani Chat

Memo writingjw_gilbert

MemosRaja Rosenani

8 memo (34)Yinglu Lim

Best Practices for Effective Written CorrespondenceThe Integral Worm

Memo writing by sohail ahmedSohail Ahmed Solangi

Note takingUTPL UTPL

Memo or Email?Tiffiany

Letters & memos presentationgroupseven4

Business letter and memo writing presentationGurpreet Singh

Final memomganues

Destaque (20)

Presentation on taking notes, writing letters and memo

Abbreviation and-symbols-for-note

Listen notes

Support4Growth: "Supporting Women Entrepreneurs"

Presentation to Chartered Accountants Ireland BootCamp

40 Years of NWCI & European Membership | Where Are We Now?

Note taking basics (updated)

Note taking ppt

Outsourcing and the SME Business Model | Presentation to GMIT Business Students

Chat Room | Pakistani Chat Room only on Gupshupcorner.com

Memo writing

Memos

8 memo (34)

Best Practices for Effective Written Correspondence

Memo writing by sohail ahmed

Note taking

Memo or Email?

Letters & memos presentation

Business letter and memo writing presentation

Final memo

Semelhante a Is Your Business Sending the Right Message? Telling Your Story in Business

WAM Brand BookAdam Stevens

Values Based Hiring Barbara Ashton

Vision mission and values TemplateMacInnis Marketing

White Stuff Editorial - Take A Peek!Kelly Biden (Assoc CIPD)

Hbw culturejoebonanno_hbw

Image value media labsrupesh pathak

Integrated Marketing Plan Rachel Persica Groves

Nonprofitmarking superstarbrand-maryannederschMaryanne Dersch

EPSF-ERU Manual Brand Identity.pdfEPSF- ERU

EPSF-ERU Manual Brand Identity.pdfAbduallahEsmail

LT_Vision_Pages_FINALListen Up Espanol

"Mind Your Message": Strategy & MessageOlwen Dawe

Non-Profit Marketing Communications StrategyFlint Group

Mind your Messaging - Olwen DaweJohnny Beirne

Prioritising Audiences for your Content StrategyPickle Jar Communications

Prioritising Audiences For Your Content StrategyPickle Jar Communications

Well sky brandguidelines-09.2019Raymond Monaco

Purposeful marketing 2011Collins Consulting Group

Semelhante a Is Your Business Sending the Right Message? Telling Your Story in Business (20)

WAM Brand Book

Values Based Hiring

Vision mission and values Template

White Stuff Editorial - Take A Peek!

Hbw culture

Image value media labs

Integrated Marketing Plan

Nonprofitmarking superstarbrand-maryannedersch

EPSF-ERU Manual Brand Identity.pdf

LT_Vision_Pages_FINAL

"Mind Your Message": Strategy & Message

Non-Profit Marketing Communications Strategy

Mind your Messaging - Olwen Dawe

Prioritising Audiences for your Content Strategy

Prioritising Audiences For Your Content Strategy

Well sky brandguidelines-09.2019

Purposeful marketing 2011

Mais de Olwen Dawe

Unconscious Bias at Work - Presentation to Theatre ForumOlwen Dawe

Advising Beyond the Numbers ~ The Hallmarks of Good StrategyOlwen Dawe

Why Gender Equality Matters in Business & LeadershipOlwen Dawe

Marketing & The Business "Stuff" - What Social Enterprises Need to Know!Olwen Dawe

The Why, What & Who of Starting UpOlwen Dawe

BootCamp for Start-Ups: Mayo Ideas WeekOlwen Dawe

Towards a Collaborative Culture: Social Enterprise in IrelandOlwen Dawe

An IrishBizWoman: Presentation to SWIBNOlwen Dawe

Growing Real Opportunities for Women - Focus SessionOlwen Dawe

Mais de Olwen Dawe (9)

Unconscious Bias at Work - Presentation to Theatre Forum

Advising Beyond the Numbers ~ The Hallmarks of Good Strategy

Why Gender Equality Matters in Business & Leadership

Marketing & The Business "Stuff" - What Social Enterprises Need to Know!

The Why, What & Who of Starting Up

BootCamp for Start-Ups: Mayo Ideas Week

Towards a Collaborative Culture: Social Enterprise in Ireland

An IrishBizWoman: Presentation to SWIBN

Growing Real Opportunities for Women - Focus Session

Último

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9

Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

Pharma Works Profile of Karan Communicationskarancommunications

Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash

Cracking the Cultural Competence Code.pptxWorkforce Group

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account

Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora

Is Your Business Sending the Right Message? Telling Your Story in Business

1. Is your business sending the right message? Olwen Dawe Irish Business Intelligence @OlwenIBI

2. I don’t think they got what we were saying? I’m not sure if they got our message… They definitely didn’t get our business idea… They definitely didn’t understand the concept…

5. Bringing people with you… Telling your story well… Knowing what matters to you… Knowing what matters to them…

6. What is our brand promise? Do we sell it well? Are we compelling? What makes us different? Or unique?

9. What are we here to do? What makes us different / compelling? What’s our plan? What’s our story?

10. What matters to us? [Values] What matters to them? [Audience] How do we convey these messages? [Channels]

11. What are the behaviours, deliverables and objectives of this business? What do we care about? How does this translate into our actions and messaging?

12. Where do they place value? Expectations? What’s important? Do your values match? Or can they match…

13.

14. The Message Matrix Know your values in business… [what matters to us] Know where you’re going – and how you’re going to get there… Know your audience’s values… = Tell your story!

Is Your Business Sending the Right Message? Telling Your Story in Business

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Is Your Business Sending the Right Message? Telling Your Story in Business

Semelhante a Is Your Business Sending the Right Message? Telling Your Story in Business (20)

Mais de Olwen Dawe

Mais de Olwen Dawe (9)

Último

Último (20)

Is Your Business Sending the Right Message? Telling Your Story in Business