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R E D A S S O C I AT E S
        a presentation by Oliver Breuer
COMPANI E S TEND TO COME TO US
WHEN THEY aRE ON THE VERGE
OF SOMETHI N G NEW.
1. social scientific practices from ethnography
2. market analysis from traditional business practice
User Centred Research
Human Factors Research
Applied Psychology
Ethnography
Innovation Research
Business Anthropology
Interdisciplinary Design Research
Applied Cognitive Theory
Social Science Research
Applied Anthropology
Business Psychology
Experimental Psychology
User Centred Research
Human Factors Research
Applied Psychology
Ethnography
Innovation Research
                   A
Business Anthropologypp il e d  B us ine ss
                     A nth
Applied Cognitive Theory
Social Science Research
Applied Anthropology
                                po
Interdisciplinary Design Research

                             ro    lo gy
Business Psychology
Experimental Psychology
THE TECHNIQUE OF




GROUNDED THEORY
                   PHOTOCREDIT

                   _3mo
We look to i d enti f y gaps
between what people need and
what compani e s offer.
                               PHOTOCREDIT

                               palojono
WE LOOK AT PEOPLE HOLI S TI C ALLY
I N THEI R ENVI R ONMENTS.
                                     PHOTOCREDIT

                                     drvn
CASE STUDY: LEGO
                   PHOTOCREDIT

                   paxoschris
Thank you.

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Profile: ReD Associates

  • 1. R E D A S S O C I AT E S a presentation by Oliver Breuer
  • 2. COMPANI E S TEND TO COME TO US WHEN THEY aRE ON THE VERGE OF SOMETHI N G NEW.
  • 3. 1. social scientific practices from ethnography 2. market analysis from traditional business practice
  • 4. User Centred Research Human Factors Research Applied Psychology Ethnography Innovation Research Business Anthropology Interdisciplinary Design Research Applied Cognitive Theory Social Science Research Applied Anthropology Business Psychology Experimental Psychology
  • 5. User Centred Research Human Factors Research Applied Psychology Ethnography Innovation Research A Business Anthropologypp il e d B us ine ss A nth Applied Cognitive Theory Social Science Research Applied Anthropology po Interdisciplinary Design Research ro lo gy Business Psychology Experimental Psychology
  • 6. THE TECHNIQUE OF GROUNDED THEORY PHOTOCREDIT _3mo
  • 7. We look to i d enti f y gaps between what people need and what compani e s offer. PHOTOCREDIT palojono
  • 8. WE LOOK AT PEOPLE HOLI S TI C ALLY I N THEI R ENVI R ONMENTS. PHOTOCREDIT drvn
  • 9. CASE STUDY: LEGO PHOTOCREDIT paxoschris