Demi Lovato's early albums featured pop rock and power pop sounds dealing with teen topics. Her second album explored more mature sounds and lyrics with influences of R&B and synthpop. Lovato began targeting a more feminine audience compared to her first album by featuring more feminine imagery on the album cover. As her popularity grew with albums like "Here We Go Again", Lovato focused more on pop music and conveyed emotions through narrative music videos, allowing her target audience to connect with her on a personal level through understanding the feelings in her music.

1. Olivia Laherty

2. Demi Lovato’s first album Don't
Forget featured pop
rock and power pop sound. The
lyrics dealt with various teen
topics.
This means that before
specialising in Pop music, Demi
Lovato experienced different
fields within the media
industry.

3. Demi Lovato then went on to produce her second
album Here We Go Again. This album derives mainly
from the genres of pop rock and power pop, mixed
with influences of R&B and synthpop. Here it is clear
that Demi Lovato wanted the album's music to be less
rock and more mellow than her previous
album, whilst allowing herself to explore a more
mature set of sounds and lyrics.
Also, in comparison to her previous
CD cover, it is clear that Demi
Lovato is beginning to target a more
feminine audience rather than her
previous album Don’t Forget
whereby she is featured in a
powerful position. This CD has levels
of femininity which allows as clear
audience to be established. From
here it becomes clear that Demi
Lovato was moving towards a
different audience of females.

4. After the success of her previous album ‘Here we go
again’, Demi Lovato began targeting more and more of a
Pop genre. All of her songs shown to the left feature Demi
Lovat in strong emotive settings whereby she is shown
through the means of a narrative music video. These music
videos relate strongly to the lyrics featuring feelings of
love and heartbreak. This relates strongly to Pop
conventions as the audience connects to the artist on a
personal level because they understand the emotions and
feelings being shown.
From this, it becomes clear that as an artist Demi Lovato
had changed alongside her target audience. This is because
as an artist she developed her music based around a
connection with the audience. This is clearly shown
through the CD covers which have changed over time.
Today, Demi Lovato primarily targets the Pop genre and
focuses her music videos around this concept.