A presentation I did for the "Article Review" M-School project. We had to find an article related to our topic (mine was social media) and relate it back to a brand (I chose Denny's).
4. MAIN IDEAS
most branded social media = predictable
denny’s unique tumblr is the “weirdest”
self-aware + timely pop culture references
seems like a young, saavy brand
increased sales by 0.9% + opened 19 restaurants
14. DISCUSSION
Do you prefer informative social media posts
or *fun* social media posts?
Do you think Denny’s is reaching their true
target market with their current
social media strategy?