2. Website is displayed once again.
Although the target reader wont Banner at the top with extra
use the internet as much as features. The extra features
perhaps Soaplife or Fabulous, in could interest the reader.
this day and age it is vital we
cater for all platforms.
In contrast to ‘trashy’
magazines like Soaplife, the lay-
out of Radio Times is steady Eye-contact with the reader is
and central based. This used to engage the reader. The
symbolises the steady, lifestyle reader will gain a strong
the reader lives. It also implies affiliation with the star and
that the reader is perhaps of an therefore buy the magazine.
older age than those reading
Fabulous.
The word doctor links with
David Tennant is the star of this Tennant’s role as the Doctor in
front cover. Tennant has built a Doctor Who. The ‘tardis’ also is
strong fan base since he started associated with the show so
Doctor Who, and one which viewers can recognise Doctor
attracts all types of reader; Who is the main feature of this
Children, teens, adults and the issue.
elderly.
‘Exclusive’ has been stated on
As Doctor Who is a family show, the front. Firstly, this makes the
it suggests once again that the reader trust the brand as David
target reader is perhaps one Tennant has agreed an
with a family and steady exclusive interview with them,
income. therefore we believe if Tennant
trusts the brand, so should we.
3. RadioTimes Examples:
RadioTimes is an example of a ‘Classy’ type of
magazine - One main star dominates the cover
again, with smart fonts and elegant colours used.
4. This Sky and Virgin banner is a
regular convention of this A button is used as they're a
magazine. These are global good method of including small
recognisable brands therefore snippets of information which
new readers will trust the attracts the readers attention.
magazine. Sky and Virgin also
broadcast pretty much every
channel therefore this links
back to soaps and their
The website is included. This
channels.
gives the reader another way to
access the brand. More and
more people are using the web
This is the masthead. This takes to access brands therefore it is
up around 1/5 of the page. This vital TV & Satellite Week cater
masthead is familiar with the for their customers needs.
reader, and encourages brand
loyalty. It’s a trusted brand and
a masthead which is
recognisable. Clear eye contact is made
between the stars and
the reader. This
automatically grabs our
attention as they're
looking at us.
Main feature anchored onto
the image so the reader knows
that this is the main feature of
the issue.
5. TV & Satellite Examples:
TV & Satellite is an example of a ‘Classy’ type of
magazine - One main star dominates the cover.
6. Soaplife’s masthead is a regular Tabs are used with several
convention for them. They use different soaps in them.
the same font and colour ‘Corrie’, ‘Eastenders’,
scheme with it to make it ‘Emmerdale’. Instead of just
recognisable. Once it becomes using one soap, Soaplife have
recognisable people start to catered for all different soaps,
trust the brand, this encourages so there's something for
brand loyalty. The masthead is everyone.
quite low down to allow room
for more features above.
This front cover story ‘LOVE
SHOCKS’ is anchored onto
every image. This shows that it
relates to every image. This’ll
Soaplife is very different in attract the reader as the
terms of layout to Radio Times, emotion love is a standard code
Fabulous and TV Satellite week. in soaps.
Instead of including one main
feature, Soaplife cram as many
small features as possible onto
it. This is a normal convention Another regular convention of
for Soaplife. This implies that Soaplife is that they includes
this magazine is targeted at the shots from the actual
working class, as they’ll feel like programme instead of specific
they're getting more for their photo shoots made for the
money with this. magazine like the other
magazines. This perhaps
suggests that the magazine is
lower budget, portraying that
Soaplife is more aimed at the
working class.
7. Soaplife Examples:
Soaplife is an example of a ‘Trashy’ type of
magazine – A number of images, bright colours clash
and multiple features on show.
8. Eye-contact is shown again.
Hair covers half of Rihanna's Rihanna engages the reader via
face. This suggests there's a simple eye contact with the
side to her you perhaps don't reader. This links with customer
know. This intrigues the reader interaction.
and leaves them wanting to
know more, which results in Rihanna is a figure who is
them buying the magazine. idolised worldwide and
especially by the target market
of this magazine. She is an
aspirational woman and a big
attraction to the reader.
Star’s head intersects and
covers the middle of the
masthead. However with such
brand loyalty, and brand Scruffy writing which looks like
reach, customers still know this it’s been done very quick. This
is Fabulous magazine. symbolises the fast and sharp
lifestyle the reader wishes to
pursue.
Rihanna is clearly displaying
make-up and jewellery, and
accessories to create a feel for
the reader. It creates a need for
Pun plays on ‘red’ and the
material goods in the audience.
colour of Rihanna’s hair, and
They feel they must have the
the colour red connotes sexual
same ‘stuff’ as Rihanna.
implications to the reader. This
Consequently the reader picks
fits in with their lifestyle choice
up the magazine in the hope
and the way they live. This is
that it shares where Rihanna
then backed up in the sub-
gets her products from.
heading ‘Sex symbol’.
9. Fabulous Examples:
Fabulous is an example of another ‘Classy’
magazine - One main star on the cover with a
selection of features.
