2. Music Questionnaire analysis
In order to create my own magazine, I first decided to create a
questionnaire in order to find out their opinion on music magazines
and give me some ideas on how I myself should create a
magazine and what to include in it. I have asked 20 people and the
results were collected. The questionnaire had a various question
which covered musical taste, frequency of release, the price which
the target audience are prepared to pay for music in general and
music magazines. In addition to that, there were also some
questions regarding the magazine features which the target
audience find most appealing and what exactly they like about
music magazines i.e. interviews or reviews etc. All of this
information will help me to indicate the areas which I need to focus
on when producing my own magazine, in order to please the target
audience and make it appealing.
Furthermore, my questionnaire
included a question stating ‘What
title do you think will be the most
appropriate for a rock magazine?’,
which helped me later to decide on
the name of my magazine.
3. Question Analysis
Looking at the pie chart
What style of music you listen to?
below you can see that
0%
3%
Rock
the majority of people
14%
0%
Rap who I’ve asked listen to
0%
Heavy metal rock music. The genre
3%
37% Pop which got the second
5% R&B highest percentage of
Hip Hop 22% preference is heavy
Dance metal and 14% people
8% Country said that they like
0%
Jazz instrumental.
Blues
Instrumental
8% Other
22%
Looking at those result I have decided to
create a rock magazine, which will include
elements of heavy rock and heavy metal,
in order to cover a bigger range of target
audience.
4. Question Analysis
Looking at the pie chart below I can tell that more than 50% of people do not read
music questioner and 15% of people read it occasionally. This means that I do
have a chance of increasing the percentage of people who would read music
magazine if the front cover looks appealing and the context is interesting.
Looking at this result I have to
make sure that my music front
cover looks very appealing and
interesting so that the people
who read the music magazines
occasionally would buy my
magazine for sure.
5. Question Analysis
Looking at the results for this pie chart only 10% of
people buy music questioner very often and 50% of
people read it from time to time. This means that in
order to persuade them to buy my magazine I have to
make it very appealing and interesting
How often do you buy music
magazines?
10%
10%
Very Often
40%
Often
Sometimes
15%
Hardly ever
Never
25%
6. Question Analysis
Do you preffer weekly or
Looking at this pie chart we can see that
monthly magazines? the result were spread out, more or
20% less, evenly. That means that the target
25%
audience don’t have a specific
Weekly
preference to how often magazine is
Monthly
realised. However, at the same time it
It doesn't matter does show that people prefer
None magazines which are release monthly
30% since there would be more information
25%
relevant to that specific month.
7. Question Analysis
Is your favorite band or artist
Looking at this pie chart we can
from UK?
clearly see that most of the people
15% said that their favourite band or artist
30%
is not from UK, thus showing me
that if I feature the foreign band or
Yes
artist on my front cover and double
No page spread, there would be a
I don't know better chance of the magazine to be
more successful and therefore have
more sales, which is ultimately what
55% we want.
8. Question Analysis
How much monthly do you How much monthly do you
spend on music?
0% spend on music magazines?
0% 5%
10%
40% Under £10
Under £5
£10 to £20
£5 to £10
£20 to £30
More than £10
60% More than £30
85%
From this graph I can clearly see From the result of this pie chart it is clear
that people do not spend more that 85% of people do not spend more than
than £20 on music monthly, and £5 on music magazines. This shows that I
probably the main reason for that should not exceed this price it would exclude
is that in nowadays almost half the potential readers. And the
everything can be found on appropriate price plays a major roll in the
internet success of magazine.
9. Question Analysis
Where do you get your The result of this pie chart was very
music from? predictable, as most of the people,
especially younger people,
download music from internet and
11%
Internet often illegally. However, the fact
0% downloads that no one said that they get music
Music Stores
from music magazines shows that
there is a gap in a market, thus
25%
meaning that I would be able to
CDs from music
magazines
attract more audience if I were to
64% add freebies.
CDs from friends
10. Question Analysis
From the results of this pie chart I cans see
that 49% of people said that the main image
is the most important feature of the front
cover. This tell me that I should spend a lot
of time on organising and presenting the
main image. Furthermore, 21% of people
also said that they find sell line also very
important, as an effective sell line would
make the reader interested in what is inside
and how the story ended. Photos also play a
crucial roll on the front cover as they show
the viewer what else there is inside.
11. Question Analysis
Looking at this pie chart I can straight
away tell that the reader want to see
interviews, music news and photos
inside the magazine. This tells me that
on my double page spread I should
have either some sort of an article
which is related to the music news or
an interview with the famous rock band
or an artist. There should also be a lot
of photos present.
12. Question Analysis
The result of this pie chart was very predictable
as in our days no matter where you go or
where you look, you would see people of any
age and gender listening to music on their
phones on MP3 player. Furthermore, many
people also listen to music even when they do
their work. In addition to that, many people find
inspiration in music as well as answer to their
questions and problems. This shows that I
would have to include some advise in my
magazine form the rock stars in order to make
it even more appealing and easy for the reader
to relate to.
13. Question Analysis
This question of my questioner was very
crucial and important as it gave me an idea
of what sort of title would be the most
appealing and the most appropriate for the
rock magazine. 40% said that ‘Bullet’ was
the most appropriate name for the rock
magazine. The second highest percentage
was 30% for the name ‘Madness’, as this
is what rock music is often associated with.
However, there were 10% of people that
suggested their own name for the rock
magazine, such as ‘Denim&Leather’,
‘Greasers’ and ‘Rock Union’.
All of this title I have considered even
though there were not part of the options
which people had to vote to.
