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Kiev congress social media radar - artur karda 2011-10-21
1. Social media radar
Must have in modern newsroom!
Artur Karda - 112media
Association of Independent Regional Publishers in Ukraine Congress, Kiev 2011
19. Technology meets publishers needs
10 years of experience in search technology, contextual ads
& media monitoring for both business and public sector.
Reputable international & domestic customers in 7 countries:
media companies, publishers, portals, corporations, e-stores,
directories, yellow & white pages, classified ads, many others.
20. 3 useful tools for modern newsrooms
online media monitoring
from 2005
32.000 websites
in PL, RU, LT, NO, UK, DK, SE,
FI, DE, FR, ES
social media monitoring
from 2009
2.100.000 websites in PL, LT
content optimizer
for journalists and bloggers
from 2011
during implementation in PL
23. Main page
Search profiles Modules: monitor, raports, alerts, statistics
Articles database in order Active article preview
of publishing date
24. Search
We can use such criteria as: words, phrases and excluding phrases,
prefix searches, language, category, part of article: heading,
summary, content, time period.
26. Alerts
• Notifications of new articles
are sent as regular e-mail
newsletter.
• You can:
– adjust the alert format
– set different times of
sending the alert (for
example 8 AM for
weekdays and 10 AM for
weekends)
– set an interval for sending
the alerts regularly when
you are at work (for example
8 AM – 4 PM)
27. Tags
You can create your own tags describing articles you want to save.
Tagged article
Tags not used for
this article, but
created by you
28. Statistics
Statistics module can be used to prepare summaries and charts
from internet monitoring in defined time period.
Export to .xls
and .pdf
Time period for active
profile
Chart with results per day
29. Statistics
List of articles from
particular day with links
to article preview
Source
30. Pdf reports
Articles can be saved as pdf file.
Profile name,
time period
and summary.
Heading, article,
highlighted
keywords in text,
site name and date
(with link to the
source)
31. Intelligent search
Advanced rules of filtering information: word presence in defined
context, proximity of phrases, meaning, number of appearances in
the text.
32. NewsFeed
NewsPoint can be used as a tool to publishing news on a website.
All articles in the search profile are also published on the website.
Example of NewsPoint usage:
foreign news column on kaukaz.pl
33. Social media monitoring module
Social media option in NewsPoint allows to observe current
discussions on Facebook, Twitter, blogs, forums, comments
on article websites.
35. Discussion watch
Using NewsPoint,
you can also read
the texts or
messages, grouped
according to
threads.
You have also direct
access to all thread,
to easy find the
context, in which the
keyword is
mentioned in this
particular
discussion.
36.
37. Where is your website in web search?
90% of the traffic goes from top 10 search results
Source: Jakob Nielsen
40. Content analysis
1. Title
2. Lead
3. Body
4.
Multimedia
Extra
6. Website title
included in meta tag
<Title>
7. Website
description
5. Links meta tag <Description>
41. Tips for editors
SEOfriendliness
score
Key phrases
found in content
Recommendations
for Editors
User menu Original title
of the article
42. SEO effectiveness
Implementation of just a few suggestions leads to significant increase in
SEOfriendliness of content without changing meaning or value for the reader
43. SEOfriend’s suggestions
• were developed by experienced SEO experts
• are closely adjusted to the client’s SEO strategy
• are clear and easy to implement
• show search engine friendliness of the analized content
• their implementation significantly influences the website
position in search engine results
44. „We don’t have a choice
on whether we DO social media,
the question is
how well we DO it”
Erik Qualman,
Socialnomics
47. Artur Karda: experience
20 years of experience in print and digital
media
certified trainer for media industry,
member of Polish Society of Business
Trainers
co-founder of Online Trainers Academy,
former leader of newsroom transformation at
Media Regionalne (Mecom Poland)
leader of many projects: online,
development, reorganization, editorial
Polish company Netsprint’s Supervisory
Board member, ex-member of Mecom
Innovation Team (Mecom Group Europe)
speaker & videoreporter at international Artur Karda
media trainer & manager
conferences (INMA/OPA, IFRA/WAN, WEF, 112media company owner
IAB, AIRPU, Editors Camp)
48. Consulting offer
Audits of websites: usability, SEO, content quality
Analysis of media competition landscape and internet market research
The concepts of web products
The concepts of marketing campaigns: online & offline
Editorial projects and audits of newspapers and magazines
Digitization and the restructuring of publishing houses
Building of multimedia newsrooms
Building training programs and career paths for publishing companies
49. Training offer
Search Engine Marketing (SEO + PPC)
Videomarketing, video journalism, video editing
Social media marketing
E-mail marketing
Online business models
Involving users, building the communities
Web analytics
Train the trainers for media and marketing companies
50. Outsourcing offer
Company websites and blogs editing and providing
Maintenance of companies’ social media accounts
Videomarketing
Covering conferences and expos on the video and blogs
Search Engine Marketing (SEO, SEM)
E-mail marketing
Branded content for print and online media
Editing company magazines and leaflets
51. Recommendations
“Artur is very qualifed specialist in modern media and a great coach!”
Serhiy Luzhetskyy, CEO, RIA Allegro (Ukraine)
“Artur has a great understanding of the wide and challenging field of transforming
newspapers. (…) has not only proven his skills in strategy development but more
importantly in executing the strategies as well.”
Peter Skulimma, Director Market and Revenues, Mecom Group plc (UK)
“(…) He knows exactly what the newsroom can do and how far it can change. And if
needed, he is ready to show up as a real-life example of a multimedia journalist. (…)”
Grzegorz Piechota, European President of INMA, editor at Gazeta Wyborcza (Poland)
“Artur is a great colleague to collaborate with. On story ideas, on technology on
management, but mostly on innovation (…)”
Robb Montgomery, Board secretary and CEO, Visual Editors (USA)
“Artur is a very reliable person, focused on delivering results without compromising
quality. His project management skills are excellent”
Roman Czarnuch, CFO, Media Regionalne (Poland)
52. Let’s keep in touch!
Artur Karda
tel. +48 695 396 911
artur.karda@gmail.com
Skype: artur_karda
Facebook: facebook.com/artur.karda
LinkedIn: www.linkedin.com/in/arturkarda