1. Christoph Riess CEO, WAN-IFRA [email_address] Ukrainian Newspaper Congress Kiev 29.10.2010 The future of media business Ukraine a Land of Opportunities

3. © 2010 WAN-IFRA, The External Crisis – End of 2009 Real GDP Growth 2009 -20% -10% 0% -18% -15.1% -15% -14.1% -7.9% -7.1% -6.3% -4.9% -4.7% -3.6% -3% -2.4% -2.2% Latvia Ukraine Lettland Estonia Russia Romania Hungary United Kingdom Slovakia Austria Belgium United States France Source: CIA

4. WIkipedia © 2010 WAN-IFRA,

5. © 2010 WAN-IFRA, Source: TNS Ukraine Media consumption Ukraine 2009 (minutes per day) 2006 2007 2008 2009 All Newspapers 22 42.8 39.5 34.2 Magazines 14 18.5 17.5 15.4 Radio 81 56.9 48.4 49 Television 145 88.5 85.9 88.3 Internet 7 10 16.4 21.2

6. © 2010 WAN-IFRA, Global Daily Newspaper Reach Paid and Free Circ. - WPT Global- Pop World Bank RPC - WPT 25.2% Ukraine Global reach daily newspapers

7. PAID DAILIES, TOP 20 COUNTRIES BY POPULATION REACH (%) Paid dailies, Top 20 countries by population reach (%) © 2010 WAN-IFRA, Rank Country All adults % 1 Iceland 96 2 Japan 91.5 3 Norway 82 4 Sweden 82 5 Switzerland 81.7 6 Finland 80 7 Hong Kong 79.6 8 Singapore 78.3 9 Luxembourg 77.6 10 Austria 75 11 Denmark 74 12 Canada 73 13 Germany 71.4 14 Netherlands, The 68.1 15 Estonia 62.6 16 Israel 60.5 17 Korea, Republic of 58.5 18 Ireland 56.4 19 Malaysia 56 20 Poland 55.3 Ukraine 25.2

8. © 2010 WAN-IFRA, ZENITHOPTIMEDIA JULY 10 Global advertising expenditure by media (USD million)

9. Advertising expenditure per media (USD million) Ukraine © 2010 WAN-IFRA, Source: Ukrainian adCoalition, Cortex, ZenithOptimedia

10. Global Advertising share trend ‘ Big Three’ © 2010 WAN-IFRA, 2009 ZENITHOPTIMEDIA JULY 10

11. © 2010 WAN-IFRA, Advertising share Ukraine „Big Three“ (in percent) Source: Ukrainian adCoalition, Cortex, ZenithOptimedia

12. Global newspaper revenue by source (USD millions) © 2010 WAN-IFRA, PRICEWATERHOUSECOOPERS GMEO 2005-2014, US $ MILLIONS PRINT ADVERTISING CIRCULATION REVENUE DIGITAL ADVERTISING Content paid model  digital advertising

13. Ukraine Newspaper revenue by source © 2010 WAN-IFRA, Ukrainian Media Holding, Ria Media Corp., ZenithOptimedia Digital 4.6% Print 95.4 % 2012 PRINT ADVERTISING CIRCULATION REVENUE DIGITAL ADVERTISING

14. © 2010 WAN-IFRA, Type of newspaper sales Source: UAPP

15. Mobile vs internet opportunity +/- Lots of them and they are happy to pay for content! But no ads please (maybe) Established ad model but users will not (so far) –pay for content. Search engines dominate MOBILE PC / Internet © 2010 WAN-IFRA,

16. © 2010 WAN-IFRA, WPT 2010 WPT 2010 Penetration (%) Mobile vs Internet Penetration

17. © 2010 WAN-IFRA,

18. Laptop & Mobile Tablet E-Reader ? ? Netbook e-book reader © 2010 WAN-IFRA,

19. Mobile Content – Showing Signs of Fullfilling Early Promise

21. Thank you for your attention Christoph Riess CEO, WAN-IFRA [email_address]