I was delighted to present at the Third Sector "Integrated Digital Fundraising" event on 19th July 2013. Hope you enjoy the presentation :)

1. BeyondFundraising
Howtogetmorefromyourmobilestrategy
OisinLunny,SeniorMarketDevelopmentManager

2. Agenda:
Recap
WhatsHappened
NewStuff
BeyondFundraising
OpenMarket

3. Recap

5. "MIND THE GAP" by the Charities Aid Foundation, Sept 2012
Changingconsumerbehaviour

6. Source: nVision / Charity Awareness Monitor (nfpSynergy)
Base: 1,000 online respondents aged 16+, GB
MassivegrowthofSMSgiving
%ofrespondents
whohavegivento
charityinlast3
months
“Inwhichofthe
followingwaysdid
yougive?”

7. WhySMS?
SMSareperceivedaspersonal
90%ofSMSreadwithinanhour
Oneselfcontainedchannelforall
Mobileuserisincontrol
initialinteractionhasovercomethe
biggestbarrieralready

8. WhatsHappenedSince

9. Moremobiletraffic
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

10. Creatingandsharingmore
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

11. Moremobiletraffic

12. MassivegrowthofSMSmarketing

13. Beawareofsmartphonepenetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

14. Beawareofsmartphonepenetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

15. WhyMobile?
Fasteraccesstoinformation
Costsavings
Higherproductivity
Tightercontrol
ImprovedExperience

16. Newstuff

17. Tellacompellingstoryusingtechnology

18. Lookwhereyoursupportersare
Source: http://www.moroch.com

19. Anonymityisoptional
Source: http://www.moroch.com

20. Usetheshortcodeeverywhere
Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013

21. BeyondFundraising

22. Havea“MobileFirst”strategy
Source: http://www.moroch.com

23. Customer-centricdesign

24. Buildrelationships

25. Itsall“media”

26. It’sallpartofthemix

27. Afewsuggestions....
Alerts
Donationupdates
Completionofevents
Cross-promotions
Bespokereporting
Staffcoordination

28. Afewsuggestions....
Trainingbuddies
Trainingtips
Pleas
Petitioncall-to-action
2-waytext
OngoingengagementforallCRM

29. Afewsuggestions....
Nearestevents/location/carer
Info–QandA…
Jobopportunities
Care-relatedalerts
Missedcompletionreminders
Multi-modalshortcodes

30. Afewsuggestions....
Donations-Oneoff/Recurring
GiftAid
MobileNetworkDemographics
Totaliser
MMS
Push

31. Learnfromotherindustries

32. OpenMarket

33. Whatwedo
OpenMarketprovidesmobilesolutionsfor
enterprisestoengageandtransactwithcustomers,
partnersandemployeesviathemobilechannel
Ourclientstrustustopowertheirmobilebusiness

34. AcommitmenttotheThirdSector
ThoughtleadershipProventrackrecord AwardwinningProventrackrecord Thoughtleadership Awardwinning
Best customer service

35. Shareideasandexpertise

36. MobileEngagementPlatform
CharitySystems OpenMarket’sMEP Charity’saudience
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37. WhyOpenMarket?
C
A
R
E
osteffectiveservice
pproach
eliability
xperience

38. WhyOpenMarket?
Committedtoalong-termpartnership

39. customersandpartners

40. TEXT“OISIN”TO88600
KEEPINTOUCH...
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