Our guest Olivia Knight, CEO of Patchwork Present on our latest Make a Wave Webinar went over all the crucial stuff that sums up your brand identity - your beliefs, your purpose, your product and what makes you different. She encouraged the participants to "Not think too hard and stay succinct, really, really succinct.... and "Just be true, simple and human". Here's the exercise she encouraged the Make a Wave fellows to go through, answering WHY, WHO, then HOW and WHAT, about their business.

3. Why
?
Who
?
How
?
What
?

4. WHY?

6. WHAT?

8. HOW?

10. WHO?

12. Sum
up
your
business…
• In
a
sentence
• As
an
X
meets
Y
• To
your
Nan
• On
your
t-­‐shirt
• As
a
tweet

13. Patchwork
Present
brand
idenBty
summary
(then
answer
these
quesBons
for
your
own
business!)
How
do
you
sum
up
the
product
or
service?
CollecBve,
creaBve,
giving.
Why
would
people
use
it?
To
fund
one
thing
they
want.
Who
is
it
for?
People
with
more
imaginaBon
than
money
How
does
it
work?
Like
a
patchwork
-­‐
piece
by
piece
Sum
up
your
purpose?
What
are
you
for
or
what
are
you
against?
Want
not
Waste.
How
would
you
describe
what
you
do
to
your
Nan?
A
whip
round.
How
would
you
describe
it
using
'X
meets
Y'
li@
pitch
speak?
JustGiving
meets
Pinterest.

14. This
is
all
the
crucial
stuff
that
sums
up
your
brand
idenBty
-­‐
your
beliefs,
your
purpose,
your
product
and
what
makes
you
different.
Don't
think
too
hard
and
don't
craT
it.
Just
be
true,
simple
and
human

15. patchworkpresent.com