Small Business Social Media and Networking Workshop Presentation by Sanjay Dalal, Founder of oGoing, nation's leading social network for small business at the Orange County Asian Business Expo on November 7, 2012. Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business.

2. Sanjay Dalal
Founder & CEO,
oGoing
USA’s Leading
Small Business
Social Network
Enjoying Beautiful
Orange County

3. Customers
Owner Profits
Social Media
Social Media for Small Business
How to Grow My Business?

4. Are you LOST in the Social Media Ocean?
Are Social Networks CHANGING too fast?
Do you have TIME and RESOURCES?
Show me the ROI and VALUE?
How do I get MORE customers?

5. SOCIAL MEDIA
WHAT’S IN IT FOR ME?

7. Small Business Social Media
Why GO on social networks?
Would customers CONNECT with us?
Would I GAIN value out of online
engagement?
How would this IMPACT my business?

8. Small Business
Social Networks
90% : Small businesses are dedicating
time to networking online
78% : Using social networks is just as
important as networking in person
42% : 25% of new customers came
through social-media sites
Source: Manta

10. Social Networks Explosion

11. Social Networks Usage
August 2012, Adults usage:
66% Facebook
20% LinkedIn
16% Twitter
12% Pinterest
12% Instagram
5% Tumblr
Source: Pew Internet

12. Social Media is HOT
Social Networking EXPLODES:
22% of all time spent online in
the US
Ogoing Inc. 949-288-6880 www.ogoing.com

13. Social Networks Killing It
Ogoing Inc. 949-288-6880 www.ogoing.com

14. Who uses
Social
Networking?
Everyone!!
White, Black,
Latino, Asians
(more women)
Ogoing Inc. 949-288-6880 www.ogoing.com

15. Following 

16. Facebook on FIRE 1 Billion
If Facebook were a country: Third Largest in the world
Ogoing Inc. 949-288-6880 www.ogoing.com

17. Promotion 

18. One Message BEFORE
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80

19. Message Travels Slowly
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80

20. ONE MESSAGE AFTER
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80

21. MESSAGE BLASTS OFF !
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80

23. Who Goes Where?
Social Media Main Producer Main Consumer
Channel
Facebook Brands, Big Business Individuals
Twitter Celebrities, Brands, Individuals
Politicians, Famous
YouTube Brands, Marketers Individuals +
Business
LinkedIn Professionals Professionals
Slideshare Professionals + Biz Professionals
oGoing Small Business Small Business

26. What is oGoing

27. What is oGoing
Amazing Social Network for Small Business
Business Networking –
Local Connections

28. What is oGoing
Amazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion –
Social Media Marketing

29. What is oGoing
Amazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion – Social Media Marketing
Business Acceleration –
New Customers

30. What is oGoing
Business Networking – Local Connections
Thousands of Local Owners
65 Small Business Categories
Post Business Needs
Post and Get Recommendations
Question: How many contacts can you make
through local mixtures and events?

33. What is oGoing
Business Promotion – Social Media
Marketing
Share Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with your Customers and Partners
Get SEO and Website Traffic Boost!!
Question: Can oGoing generate higher visibility?

34. Share what’s going on

35. What is oGoing
Business Acceleration – New
Customers
How do I generate NEW SALES?
1. Beautiful Profile
2. Make Real Connections
3. Share Informative Updates
4. Engage with Customers
5. Build Trust and Credibility

39. Why Join oGoing?
Business Networking
Business Promotion
Business Acceleration

40. www.ogoing.com

41. Social Media Survey

42. Social Media Survey
Small Businesses Investing
More in Social Media, But
Juggling Resources
Time is the biggest issue!
Vertical Response

43. HERE ARE SEVEN DO’S
Conversational
Informative
Engaging
Rewarding
Solving
Frequent
Promoting (Your Customer)
Ogoing Inc. 949-288-6880 www.ogoing.com

44. HERE ARE FIVE DON’TS
No Hard Sell
No Self Promotion
No Just Profile
No Arrogance
No Free (Time+Resources)
Ogoing Inc. 949-288-6880 www.ogoing.com

45. GROW YOUR BUSINESS
Set Your Goals
Listen and Learn
Build Your Channels
Engage Your Audience
Analyze, Reflect and Change
Course Correct and Repeat
Ogoing Inc. 949-288-6880 www.ogoing.com

46. GROW YOUR NET WORTH
“A journey of a thousand miles begins with a
single step” - Lao-tzu, Chinese Philosopher
Ogoing Inc. 949-288-6880 www.ogoing.com

47. Contact Me
CEO@OGOING.BIZ
OGOING.COM/SANJAYDALAL
Find me on: Facebook, LinkedIn,
Twitter and Google+
949-288-6880 (main) (weekdays)
949-910-0615 (mobile) (weekdays)