The way we use tablets quickly changes from environment to environment we inhabit. In one instance we might be lounging on the sofa after work making a purchase with our tablet and a just a few hours later propping it along side a cookbook to instruct us how to finish making dinner. Brandon Berger takes a look at these environments and analyzes the types of consumer behaviors and patterns marketers can use to evolve their digital marketing approach when implementing tablet devices into the mix.

1. TABLETS + ENVIRONMENTS
NOVEMBER 10, 2011

2. WHAT’S GOING ON WITH TABLETS?

3. HUGE GLOBAL DEMAND
FOR TABLETS
42% OF CHINA WILL PURCHASE
A TABLET IN 12 MONTHS
21% ACROSS THE WORLD

4. 2/3 OF U.S. TABLET
OWNERS ARE GAMING
TABLET USERS CHARACTERISTICS
ARE SIMILAR TO
EARLY TECH ADOPTERS
(YOUNG MALES, UPPER INCOME)

5. 60% OF TABLET USERS
CONSUME NEWS ON TABLETS
1 IN 4 CONSUME
CONTENT ON A DAILY BASIS

6. 1/2 OF TABLET OWNERS
COMPLETED A PURCHASE
ON THEIR DEVICE

7. THE REACH OF MOBILE AND
CONNECTED DEVICES
SHOULD NOT BE
UNDERESTIMATED

8. WHY ARE TABLETS SOOO SPECIAL?

9. LET’S TAKE A STEP BACK FOR A SECOND
DESKTOP DEVICES MOBILE PHONES
HARDWARE DRIVEN CONNECTION DRIVEN
SINGLE-USE MULTI-USE
APPOINTMENT BASED PICK-UP AND GO
LIMITED DATA CONTEXTUAL DATA
INSTRUCTIONAL QUICK-WITTED
HOME BASE TRAVEL ACCOMMODATIONS

10. TABLETS HAVE EVOLVED OUR DIGITAL BEHAVIORS
DESKTOP DEVICES TABLETS MOBILE PHONES
HARDWARE DRIVEN DUAL-DRIVEN CONNECTION DRIVEN
SINGLE-USE MULTI-PURPOSE MULTI-USE
APPOINTMENT BASED ON-DEMAND PICK-UP AND GO
LIMITED DATA ENVIRONMENTAL DATA CONTEXTUAL DATA
INSTRUCTIONAL INTUITIVE QUICK-WITTED
HOME BASE TECH EMBASSY TRAVEL ACCOMMODATIONS

11. 2 TYPES OF ENVIRONMENTS
CONSUMER BUSINESS
1100110011100
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1001111001101
0110011101010
1011100101111
0011010101000 DATA RETAIL
1001111001101
1100110011100
CONVENIENCE B2B
SHOPPER

12. THE CONSUMER ENVIRONMENTS

13. 0001100100111
1001111001101
0110011101010
1011100101111
0011010101000
1001111001101
1100110011100
0001100100111
1001111001101
0110011101010
1100110011100
0001100100111
1001111001101
THE 0110011101010 ENVIRONMENT
1011100101111
0011010101000
1001111001101
1100110011100
0001100100111
1001111001101
1100110011100
0001100100111
1001111001101
0110011101010
1011100101111

14. PEAKING AT THE DATA
WEEKDAYS: 9:00PM - 12:00AM WEEKENDS: 7:00AM - 11:00AM

15. THE ENVIRONMENT

16. CONVENIENCE WHENEVER, WHEREVER
BRANDED CONTENT
EXISTING
DISTRIBUTION CHANNELS

17. THE ENVIRONMENT

18. THE NEW DIGITAL SHELF SPACE

19. THE BUSINESS ENVIRONMENTS

20. THE ENVIRONMENT

21. OUTFITTING RETAIL STAFF WITH TABLETS

22. THE ENVIRONMENT

23. THE NEW SALES ENABLEMENT TOOL
CONVENIENCE
CONSISTENT
REAL-TIME
TAILORED
PRODUCTIVITY

24. THANK YOU
@BrandonBerger