SlideShare uma empresa Scribd logo
1 de 2
Baixar para ler offline
Digital
Performance
NetworkoftheYearFour Years In A Row
72of these had digital
at their core
124Cannes
Lions
58%
6
Branded
Content &
Entertainment
Lions
8
Direct
Lions
5
Outdoor
Lions
3
Creative
Effectiveness
6
Health &
Wellness
8
PR
Lions
2
Creative
Data Lion
1
Film Craft
Lions
2
Pharma
4
Cyber
Lions
12
Media
Lions
2
press
lions
2
Design
Lions
2
Mobile
Lions
9
Promo &
Activation Lions
2015201420132012
Outtweeted
Twitter
agency and brand mentions
613 1,142 1,173
3,069
4,099
5,381 5,923
7,704
28,084
28xmore mentions
than any other
agency
8xmore mentions
than Twitter
4xmore mentions
than Google

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

What's Next: State of Social 8
What's Next: State of Social 8What's Next: State of Social 8
What's Next: State of Social 8
 
Global Business Elite 2012
Global Business Elite 2012Global Business Elite 2012
Global Business Elite 2012
 
Digital Evolution Tips Slide Share | From Emgage
Digital Evolution Tips Slide Share | From EmgageDigital Evolution Tips Slide Share | From Emgage
Digital Evolution Tips Slide Share | From Emgage
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017
 
The CIO & CMO – Adversaries No More
The CIO & CMO – Adversaries No MoreThe CIO & CMO – Adversaries No More
The CIO & CMO – Adversaries No More
 
Digital transformation in 2017
Digital transformation in 2017Digital transformation in 2017
Digital transformation in 2017
 
What's Next: The Value of Data
What's Next: The Value of DataWhat's Next: The Value of Data
What's Next: The Value of Data
 
Unlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital TransformationUnlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital Transformation
 
Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017
 
LinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch eventLinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch event
 
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
 
22 Trends for 2022 - A NextNow White-paper by NextMapping
22 Trends for 2022 - A NextNow White-paper by NextMapping 22 Trends for 2022 - A NextNow White-paper by NextMapping
22 Trends for 2022 - A NextNow White-paper by NextMapping
 
Developing a Roadmap for Digital Transformation
Developing a Roadmap for Digital TransformationDeveloping a Roadmap for Digital Transformation
Developing a Roadmap for Digital Transformation
 
Big Idea: Leadership in the Social Era
Big Idea: Leadership in the Social EraBig Idea: Leadership in the Social Era
Big Idea: Leadership in the Social Era
 
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...
 
ROI Actual Sales with social media marketing
ROI Actual Sales with social media marketingROI Actual Sales with social media marketing
ROI Actual Sales with social media marketing
 
What's Next: State of Social 9
What's Next: State of Social 9What's Next: State of Social 9
What's Next: State of Social 9
 
Digital Transformation @ Forum Media 2013
Digital Transformation @ Forum Media 2013Digital Transformation @ Forum Media 2013
Digital Transformation @ Forum Media 2013
 
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Nurturing the IT Committee Lead- Netherlands INFOGRAPHICNurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
 
Gamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification StrategyGamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification Strategy
 

Destaque

Looking at Ogilvy & Mather in a Different Light
Looking at Ogilvy & Mather in a Different LightLooking at Ogilvy & Mather in a Different Light
Looking at Ogilvy & Mather in a Different Light
Ogilvy
 
Advertising agency
Advertising agencyAdvertising agency
Advertising agency
amal29
 

Destaque (15)

Looking at Ogilvy & Mather in a Different Light
Looking at Ogilvy & Mather in a Different LightLooking at Ogilvy & Mather in a Different Light
Looking at Ogilvy & Mather in a Different Light
 
Estee Lauder
Estee LauderEstee Lauder
Estee Lauder
 
Day 2 Recap from #CannesLions #OgilvyCannes
Day 2 Recap from #CannesLions #OgilvyCannes Day 2 Recap from #CannesLions #OgilvyCannes
Day 2 Recap from #CannesLions #OgilvyCannes
 
Don't be a Zombie Brand #OgilvyCannes #CannesLions
Don't be a Zombie Brand #OgilvyCannes #CannesLions Don't be a Zombie Brand #OgilvyCannes #CannesLions
Don't be a Zombie Brand #OgilvyCannes #CannesLions
 
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsHow Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions
 
Looking for Love in All the Right Places #OgilvyCannes #CannesLions
Looking for Love in All the Right Places #OgilvyCannes #CannesLionsLooking for Love in All the Right Places #OgilvyCannes #CannesLions
Looking for Love in All the Right Places #OgilvyCannes #CannesLions
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
Advertising agency
Advertising agencyAdvertising agency
Advertising agency
 
Ogilvy and Mather
Ogilvy and MatherOgilvy and Mather
Ogilvy and Mather
 
O&m ppt
O&m pptO&m ppt
O&m ppt
 
Estee lauder Strategic Management ppt
Estee lauder Strategic  Management pptEstee lauder Strategic  Management ppt
Estee lauder Strategic Management ppt
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement ppt
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 

Mais de Ogilvy

Mais de Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 
3 Keys to Creating a Lasting Impression #OgilvyCannes #CannesLions
3 Keys to Creating a Lasting Impression #OgilvyCannes #CannesLions3 Keys to Creating a Lasting Impression #OgilvyCannes #CannesLions
3 Keys to Creating a Lasting Impression #OgilvyCannes #CannesLions
 
Day 1 Recap from #CannesLions #OgilvyCannes
Day 1 Recap from #CannesLions #OgilvyCannes Day 1 Recap from #CannesLions #OgilvyCannes
Day 1 Recap from #CannesLions #OgilvyCannes
 
Marilyn Manson's Masterclass in Marketing
Marilyn Manson's Masterclass in Marketing Marilyn Manson's Masterclass in Marketing
Marilyn Manson's Masterclass in Marketing
 
5 Takeaways from South by Southwest
5 Takeaways from South by Southwest5 Takeaways from South by Southwest
5 Takeaways from South by Southwest
 

Último

Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
SocioCosmos
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
ritikaroy0888
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 

Último (20)

"Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing""Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing"
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelInternational Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 

Ogilvy & Mather Cannes Lions 2015 Digital Performance

  • 1. Digital Performance NetworkoftheYearFour Years In A Row 72of these had digital at their core 124Cannes Lions 58% 6 Branded Content & Entertainment Lions 8 Direct Lions 5 Outdoor Lions 3 Creative Effectiveness 6 Health & Wellness 8 PR Lions 2 Creative Data Lion 1 Film Craft Lions 2 Pharma 4 Cyber Lions 12 Media Lions 2 press lions 2 Design Lions 2 Mobile Lions 9 Promo & Activation Lions 2015201420132012
  • 2. Outtweeted Twitter agency and brand mentions 613 1,142 1,173 3,069 4,099 5,381 5,923 7,704 28,084 28xmore mentions than any other agency 8xmore mentions than Twitter 4xmore mentions than Google